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KD-43X80K
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D40f-J09
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If you are on a budget, the Vizio D-Series '22 could be a sensible option, but keep in mind its overall performance in a bright room is not ideal and its gaming experience is limited. On the other hand, the Sony X80K costs more, but offers better performance for sports content and has a higher quality construction with great color accuracy out of the box. It also allows more flexibility in terms of viewing angles and is equipped with better speakers. If gaming is not a concern and you can invest more for a reliable all-around TV that performs fairly well in both dark and bright rooms, the Sony X80K would be the better choice. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Sony X80K (LCD)
  • Good for sports
  • Good for news, talk, & other TV
  • Best in class for upscaling
  • Best in class motion processing
  • Good viewing angle
Advantages of the Vizio D-Series '22 (LCD)
  • Good reflections

Key differences

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Picture Quality

6.0
KD-43X80K
D40f-J09
6.6
5.06/10
CONTRAST
6.857142857/10
6.6/10
COLOR VOLUME SCORE
6.4/10
LED
PANEL TYPE
LED FALD
IPS
PANEL SUB-TYPE
VA
The Vizio D-Series '22 (LCD) and Sony X80K (LCD) both have only fair picture quality, though the Vizio D-Series '22 (LCD) has somewhat better picture quality.

Movies & TV

5.5
KD-43X80K
D40f-J09
6.2
5.06/10
CONTRAST
6.857142857/10
5.2/10
BLACK UNIFORMITY
6.1/10
10.0/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Vizio D-Series '22 (LCD) is only fair for movies & TV, while the Sony X80K (LCD) is poor.

Sports

7.4
KD-43X80K
D40f-J09
6.1
10.0/10
MOTION PROCESSING
3.2/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
6.0/10
10.0/10
UPSCALING
7.5/10
7.5/10
SDR BRIGHTNESS SCORE
5.8/10
Yes
HLG SUPPORT
No
The Sony X80K (LCD) is good for sports, while the Vizio D-Series '22 (LCD) is only fair.

News, Talk, & Other TV

7.2
KD-43X80K
D40f-J09
6.7
7.5/10
SDR BRIGHTNESS SCORE
5.8/10
10.0/10
UPSCALING
7.5/10
The Sony X80K (LCD) is good for news, talk, & other TV, while the Vizio D-Series '22 (LCD) is only fair.

Bright Room

6.4
KD-43X80K
D40f-J09
5.7
7.5/10
VIEWING ANGLE
5.5/10
7.5/10
SDR BRIGHTNESS SCORE
5.8/10
6.1/10
HDR BRIGHTNESS SCORE
5.1/10
6.0/10
REFLECTIONS SCORE
7.0/10
The Sony X80K (LCD) is only fair for bright room, while the Vizio D-Series '22 (LCD) is poor.

Cost

$450
KD-43X80K
D40f-J09
$144
Product image
Product image

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The Sony X80K (LCD) has a price of $450 and the Vizio D-Series '22 (LCD) costs $144.
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Key similarities

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Gaming

5.8
KD-43X80K
D40f-J09
5.6
6.2/10
RESPONSE TIME SCORE
6.2/10
8.7/10
INPUT LAG SCORE
6.0/10
10.0/10
MOTION PROCESSING
3.2/10
0.0/100
GAMING LOCAL DIMMING
10.0/100
6.3/10
GAME HDR BRIGHTNESS SCORE
5.3/10
The Sony X80K (LCD) and Vizio D-Series '22 (LCD) are both poor for gaming.

Cartoons & Animation

7.2
KD-43X80K
D40f-J09
7.1
7.1/10
COLOR GAMUT SCORE
5.8/10
6.6/10
COLOR VOLUME SCORE
6.4/10
7.5/10
SDR BRIGHTNESS SCORE
5.8/10
8.5/10
COLORS OUT OF THE BOX SCORE
9.0/10
8.0/10
GRAY UNIFORMITY
7.5/10
The Sony X80K (LCD) and Vizio D-Series '22 (LCD) are both good for cartoons & animation.

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How the Sony X80K (LCD) and the Vizio D-Series '22 (LCD) compare to other TVs

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Spec Comparison

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Sony X80K (LCD)Vizio D-Series '22 (LCD)
Sony X80K (LCD)Vizio D-Series '22 (LCD)

GENERAL

Price
$450
$144
Brand
SonyVizio
Release Date
March 1, 2022October 1, 2022
Full name
KD-43X80KD40f-J09
Screen Size
43"40"
Screen Resolution
4K1080P

TV FEATURES

Operating System
Android TVSmartCast
Sound Quality Score
6.7/106/10
NextGen Ready
YesNo
HDMI Ports
40
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
6/106.6/10
Bright Room Score
6.4/105.8/10
Gaming Score
5.9/105.7/10
Movies & TV Score
5.5/106.2/10
Sports Score
7.4/106.2/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
22.2" x 37.9" x 2.7"19.9" x 35.2" x 3.1"
Dimensions with Stand (H x W)
24.7" x 37.9"22.3" x 35.2"
Weight without Stand
22.3 lbs12.1 lbs
VESA Mount
200 x 200200 x 100

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesNo
Auto Low Latency Mode
YesNo
Contrast
5.1/106.9/10
Local Dimming
2.5/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W18 W
Dolby Atmos
YesYes
DTS:X
YesNo

Shopping

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Sony X80K (LCD)

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Dig into reviews and images

Tom's guide

Matthew Murray | February 2023
"The Sony Bravia X80K is an inexpensive LCD TV that turns out pleasing visuals and is armed with a number of other desirable features. Sony’s robust internal processing, results in generally better picture quality than you’ll usually get for this price. In practice, the X80K is satisfying to watch. You’re not going to get as sumptuous a picture as you may with other TVs from Sony or other companies, but we didn’t encounter anything that looked bad on it."

Get a great deal on the Sony X80K (LCD) or the Vizio D-Series '22 (LCD)

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

About Vizio

Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

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TVs evaluated
33,110
TVs stats compiled
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Proprietary TVs ratings developed
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Recommendations made
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Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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