A comparison of specs, key information, reviews, and best pricing from top retailers
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Updated January 10, 2024·
The Samsung CU7000 is a budget-friendly option and is significantly less expensive than the Sony X90K. If cost is your main concern, the Samsung is the more affordable choice. However, it does not perform as well in dark rooms and has a lower overall picture quality compared to the Sony X90K. The Sony X90K is at an upper midrange price point and offers better overall performance, particularly with gaming, sports, movies, and viewing in both dark and bright rooms. Despite being more costly, the Sony also has a better sound system, a higher refresh rate for smoother motion, and supports various HDR formats which may enhance your viewing experience if you consume a lot of HDR content. If your preference is for higher picture quality and performance across various content and you have a flexible budget, the Sony X90K might be the better option. If you're looking to spend less and can compromise on some quality aspects, then the Samsung CU7000 might suffice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Samsung CU7000 (LCD)
- The Samsung CU7000 (LCD) has no clear advantages over the Sony X90K (LCD).
Advantages of the Sony X90K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
6.2
7.7
5.82/10
CONTRAST
7.38/10
5.6/10
COLOR VOLUME SCORE
7.8/10
LED
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
TBD
The Sony X90K (LCD) has good picture quality, while the Samsung CU7000 (LCD) has only fair picture quality.
Movies & TV
5.8
7.5
5.82/10
CONTRAST
7.38/10
6.6/10
BLACK UNIFORMITY
6.1/10
6.6/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X90K (LCD) is good for movies & TV, while the Samsung CU7000 (LCD) is poor.
Sports
6.6
7.1
8.0/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
6.6/10
UPSCALING
10.0/10
6.2/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Samsung CU7000 (LCD) is only fair.
The Sony X90K is better for watching sports primarily because it handles motion more effectively and has a quicker response time, which means less blurring during fast action, while the Samsung CU7000, though fair in these areas, doesn't keep up as well, resulting in slightly more blur and slower screen updates. Additionally, the Sony X90K manages reflections better, offering a clearer image in bright rooms, and provides wider viewing angles, making it more suitable for group viewings.
Gaming
6.0
8.1
6.5/10
RESPONSE TIME SCORE
8.0/10
8.7/10
INPUT LAG SCORE
7.0/10
8.0/10
MOTION PROCESSING
10.0/10
30.0/100
GAMING LOCAL DIMMING
76.0/100
5.9/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony X90K (LCD) is very good for gaming, while the Samsung CU7000 (LCD) is only fair.
The Samsung CU7000 has fair response time and very good input lag, which is decent for casual gaming, but may not offer the crispest visuals or best experience in fast-paced games. On the other hand, the Sony X90K offers a very good response time, allowing for smoother visuals in fast-moving scenes, and good input lag, which reduces delay between player actions and on-screen reactions, making it more suited for competitive gaming or for those sensitive to performance during gameplay.
Cartoons & Animation
5.7
8.0
5.9/10
COLOR GAMUT SCORE
7.7/10
5.6/10
COLOR VOLUME SCORE
7.8/10
6.2/10
SDR BRIGHTNESS SCORE
8.7/10
6.0/10
COLORS OUT OF THE BOX SCORE
7.0/10
6.0/10
GRAY UNIFORMITY
6.6/10
The Sony X90K (LCD) is very good for cartoons & animation, while the Samsung CU7000 (LCD) is poor.
The Samsung CU7000 displays cartoons and animations poorly since it has a fair out-of-the-box color accuracy and a poor color gamut, leading to less vibrant and accurate colors. In contrast, the Sony X90K performs very well in this aspect with good color accuracy straight out of the box and a good color gamut, rendering animation with more vivid and lifelike colors.
News, Talk, & Other TV
6.0
8.7
6.2/10
SDR BRIGHTNESS SCORE
8.7/10
6.6/10
UPSCALING
10.0/10
The Sony X90K (LCD) is very good for news, talk, & other TV, while the Samsung CU7000 (LCD) is only fair.
The Sony X90K excels in upscaling content, making lower resolution news broadcasts look clearer and its superior SDR brightness ensures good visibility in various lighting conditions. In contrast, the Samsung CU7000 falls short in these very important factors, with fair upscaling that doesn't enhance lower resolution content as effectively and less impactful SDR brightness, which might not be as vivid in brightly lit rooms.
Bright Room
5.8
8.0
5.3/10
VIEWING ANGLE
5.4/10
6.2/10
SDR BRIGHTNESS SCORE
8.7/10
5.4/10
HDR BRIGHTNESS SCORE
8.3/10
5.9/10
REFLECTIONS SCORE
6.3/10
The Sony X90K (LCD) is very good for bright room, while the Samsung CU7000 (LCD) is poor.
The Samsung CU7000 struggles in bright rooms due to its fair SDR and poor HDR brightness, coupled with poor handling of reflections, which can make it difficult to see the picture clearly in well-lit conditions. Conversely, the Sony X90K excels in bright environments with its very good SDR and HDR brightness, along with better management of reflections, providing a more visible and vivid picture even when sunlight or indoor lighting is strong.
Cost
$428
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Samsung CU7000 (LCD) has a price of $428 and the Sony X90K (LCD) costs $998.
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How the Samsung CU7000 (LCD) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Samsung CU7000 (LCD) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$428 | $998 | ||
Brand | |||
Brand | Samsung | Sony | |
Release Date | |||
Release Date | April 5, 2023 | May 2, 2022 | |
Full name | |||
Full name | UN65CU7000 | XR-65X90K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Tizen | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 5.9/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.2/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 5.8/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 6/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.9/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 6.6/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.7" x 57.1" x 2.4" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.7" x 57.1" | 34" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 32.7 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 5.8/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 4.1/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony X90K (LCD)
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Dig into reviews and images
Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Samsung CU7000 (LCD) or the Sony X90K (LCD)
About Samsung
Samsung, a South Korean electronics manufacturer, holds the title of being the largest global TV vendor in terms of units sold. They offer a diverse lineup of TV products that cater to various budget ranges. A notable achievement in recent years is the development of Quantum Dots, a technology that enhances color reproduction, resulting in richer and more vibrant hues. Samsung TVs are well-regarded for their high manufacturing quality and user-friendly software, making them an excellent choice for consumers seeking an intuitive viewing experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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