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Updated January 12, 2024·
If you're looking for superior picture quality with deeper blacks and vibrant colors, the LG B3 OLED is the way to go, but it will cost you more. This TV excels in dark room viewing and has a wide viewing angle, making it great for movies and general content watching. However, OLED TVs are more prone to permanent burn-in, so if you watch channels with static logos or play the same video game with constant on-screen elements, this could be a concern over time. On the other hand, the Sony X90K LCD offers a solid picture quality at a more affordable price, and because it's an LCD, it doesn't have the same burn-in risk. It's also preferable if you often watch TV in bright rooms since it can get brighter than the LG B3 OLED. This TV provides a good experience for sports and gaming too, but the picture quality when viewing from wide angles isn't as good as what you get with the LG OLED. If budget is a top concern and you need a TV that performs well in various lighting conditions, the Sony might suit your needs better. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the LG B3 (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Very good for sports
- Very good for use as monitor
- Best in class viewing angle
- Excellent reflections
Advantages of the Sony X90K (LCD)
- Very good for bright room
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
8.8
7.7
10/10
CONTRAST
7.38/10
8.1/10
COLOR VOLUME SCORE
7.8/10
WOLED
PANEL TYPE
LED FALD
WBC
PANEL SUB-TYPE
TBD
The LG B3 (OLED) has very good picture quality, while the Sony X90K (LCD) has good picture quality.
Movies & TV
9.2
7.5
10/10
CONTRAST
7.38/10
10.0/10
BLACK UNIFORMITY
6.1/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The LG B3 (OLED) is excellent for movies & TV, while the Sony X90K (LCD) is good.
The LG B3 OLED provides exceptional contrast and perfect black uniformity, enhancing movie and cinematic TV viewing, especially in dark scenes, and it has wide viewing angles allowing for consistent picture quality when seen from different positions. The Sony X90K LCD, although it offers good contrast and local dimming, can't match the LG's performance in these areas, and its narrower viewing angles can lead to color and contrast shifts when viewed from an angle.
Sports
8.3
7.1
8.0/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
10.0/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
7.1/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The LG B3 (OLED) is very good for sports, while the Sony X90K (LCD) is good.
The LG B3 OLED TV is preferred for watching sports due to its excellent response time and superior motion processing capabilities, which are pivotal for fast-moving content, along with wider viewing angles that accommodate large groups. However, the Sony X90K LCD TV, while good for sports, may not handle reflections or maintain consistent colors at wide angles as well as the LG B3, but it still offers solid performance with reliable motion processing and good response times.
Gaming
8.9
8.1
9.4/10
RESPONSE TIME SCORE
8.0/10
10.0/10
INPUT LAG SCORE
7.0/10
8.0/10
MOTION PROCESSING
10.0/10
100.0/100
GAMING LOCAL DIMMING
76.0/100
7.5/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The LG B3 (OLED) and Sony X90K (LCD) are both very good for gaming, though the LG B3 (OLED) is somewhat better.
The LG B3 (OLED) provides an excellent response time which ensures smooth motion for gaming, and it also has the lowest input lag for instantaneous game responsiveness. Conversely, the Sony X90K (LCD) offers very good response time and input lag, ensuring games are responsive and motion is handled well, although not to the same extent as the LG B3.
Cartoons & Animation
8.7
8.0
8.3/10
COLOR GAMUT SCORE
7.7/10
8.1/10
COLOR VOLUME SCORE
7.8/10
7.1/10
SDR BRIGHTNESS SCORE
8.7/10
8.5/10
COLORS OUT OF THE BOX SCORE
7.0/10
9.5/10
GRAY UNIFORMITY
6.6/10
The LG B3 (OLED) and Sony X90K (LCD) are both very good for cartoons & animation, though the LG B3 (OLED) is somewhat better.
The LG B3 (OLED) excels in displaying cartoons and animation due to its "Very Good" performance in both colors out of the box and color gamut, ensuring vibrant and accurate colors immediately upon setup. In comparison, the Sony X90K (LCD) is also good for cartoons and animation with respectable performance in these areas, but the LG B3 might have a slight edge in color reproduction capabilities.
Bright Room
7.3
8.0
9.5/10
VIEWING ANGLE
5.4/10
7.1/10
SDR BRIGHTNESS SCORE
8.7/10
7.2/10
HDR BRIGHTNESS SCORE
8.3/10
9.2/10
REFLECTIONS SCORE
6.3/10
The Sony X90K (LCD) is very good for bright room, while the LG B3 (OLED) is good.
The Sony X90K (LCD) outperforms the LG B3 (OLED) in a bright room due to its higher SDR and HDR brightness, which helps to maintain picture quality under intense lighting, while the LG B3, despite having excellent reflection handling, doesn't get as bright.
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Key similarities
News, Talk, & Other TV
8.3
8.7
7.1/10
SDR BRIGHTNESS SCORE
8.7/10
7.0/10
UPSCALING
10.0/10
The Sony X90K (LCD) and LG B3 (OLED) are both very good for news, talk, & other TV.
The LG B3 (OLED) excels in upscaling and boasts perfect black levels and a wide viewing angle, which makes for an excellent picture quality while watching news or TV programs in various room situations. The Sony X90K (LCD), on the other hand, has strong SDR brightness and good upscaling, which ensures clear and vibrant images, and might perform better in brighter rooms due to its higher brightness.
Cost
$998
$998
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The LG B3 (OLED) has a price of $998 and the Sony X90K (LCD) costs $998.
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How the LG B3 (OLED) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| LG B3 (OLED) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$998 | $998 | ||
Brand | |||
Brand | LG | Sony | |
Release Date | |||
Release Date | April 2, 2023 | May 2, 2022 | |
Full name | |||
Full name | OLED65B3 | XR-65X90K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | WebOS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.9/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 7.4/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 9/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 9.3/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 8.3/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57" x 1.8" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 34.2" x 57" | 34" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 52.9 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 10/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 10/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony X90K (LCD)
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Dig into reviews and images
Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the LG B3 (OLED) or the Sony X90K (LCD)
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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