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Updated January 10, 2024·
If picture quality, especially for dark room viewing, is your top priority and budget is not a limiting factor, the Sony A90J OLED TV would be a superior choice. OLED technology offers excellent contrast and black uniformity, which enhances movie watching, especially in dark environments. It also has slightly better sound quality and supports more advanced HDR formats, including Dolby Vision. However, if you're looking for a more budget-friendly option and predominantly watch sports or use the TV in a bright room, the LG UR9000 LCD TV could suffice. Its bright room performance is decent and it's generally good for sports content due to better uniformity and a wider viewing angle. Additionally, the LG model is very responsive for gaming, though not as much as the Sony. Both TVs may not be optimal for a sunny room. The Sony A90J has a better reflections score, but in a very bright room, both could struggle. The LG may fare slightly better due to its LCD screen, but still isn't ideal for that setting. Keep in mind, the Sony A90J also has a higher refresh rate which is beneficial for gaming and fast-moving content, and it offers more HDMI ports. In summary, if you value top-notch picture and sound quality and have a flexible budget, go for the Sony. If you're cost-conscious and have diverse viewing habits with a lot of bright room usage, consider the LG. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the LG UR9000 (LCD)
- The LG UR9000 (LCD) has no clear advantages over the Sony A90J (OLED).
Advantages of the Sony A90J (OLED)
- Good for bright room
- Excellent for dark room
- Very good for gaming
- Excellent for movies & TV
- Excellent for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Picture Quality
5.4
8.7
3.31/10
CONTRAST
10.00/10
6.0/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
WOLED
IPS
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) has very good picture quality, while the LG UR9000 (LCD) has poor picture quality.
Movies & TV
5.1
9.1
3.31/10
CONTRAST
10.00/10
5.3/10
BLACK UNIFORMITY
10.0/10
5.7/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the LG UR9000 (LCD) is poor.
The LG UR9000's lower contrast, inferior local dimming capability, and weaker black uniformity make it less suitable for movies and cinematic TV compared to the Sony A90J, which excels in these areas, providing deeper blacks and more distinct contrast for a truly immersive viewing experience. Additionally, the Sony A90J's superior color reproduction and viewing angles enhance the overall picture quality, making it an outstanding choice for cinema enthusiasts.
Sports
6.8
9.2
8.0/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
10.0/10
INPUT LAG SCORE
7.3/10
5.7/10
UPSCALING
10.0/10
6.6/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the LG UR9000 (LCD) is only fair.
The LG UR9000 has a fair reflection handling and motion processing, which can lead to some glare in bright rooms and blur during fast-paced scenes, drawbacks for sports viewing. In contrast, the Sony A90J boasts excellent reflection handling and motion processing, providing clear images in various lighting conditions and smooth action, making it superior for watching sports.
Gaming
5.7
8.8
6.0/10
RESPONSE TIME SCORE
9.4/10
10.0/10
INPUT LAG SCORE
7.3/10
8.0/10
MOTION PROCESSING
10.0/10
15.0/100
GAMING LOCAL DIMMING
100.0/100
6.3/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) is very good for gaming, while the LG UR9000 (LCD) is poor.
The LG UR9000 has lower response time and higher input lag, making it less suitable for gaming, compared to the Sony A90J which excels in both these areas and also boasts a higher refresh rate, thus offering a smoother and more responsive gaming experience.
Cartoons & Animation
5.8
8.5
5.8/10
COLOR GAMUT SCORE
7.8/10
6.0/10
COLOR VOLUME SCORE
7.4/10
6.6/10
SDR BRIGHTNESS SCORE
7.0/10
8.5/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.7/10
GRAY UNIFORMITY
9.8/10
The Sony A90J (OLED) is very good for cartoons & animation, while the LG UR9000 (LCD) is poor.
The LG UR9000's colors out of the box are poorer compared to the Sony A90J which affects its ability to display cartoons and animations with vividness and accuracy. The Sony A90J also has a better color gamut, which means it can display a wider range of colors, making it more suitable for content that relies on bright and varied hues, like animation.
News, Talk, & Other TV
5.5
8.9
6.6/10
SDR BRIGHTNESS SCORE
7.0/10
5.7/10
UPSCALING
10.0/10
The Sony A90J (OLED) is very good for news, talk, & other TV, while the LG UR9000 (LCD) is poor.
The Sony A90J delivers a better experience for watching news and talk shows due to its superior upscaling of lower resolution content and higher SDR brightness, which makes it more suitable for varied viewing conditions, whereas the LG UR9000's performance in these areas is considered inadequate for such content. Additionally, the A90J's OLED panel provides vibrant colors and deep contrasts straight out of the box, enhancing the overall picture quality, which the UR9000, as an LCD, doesn't match as well.
Bright Room
5.8
7.3
7.4/10
VIEWING ANGLE
8.5/10
6.6/10
SDR BRIGHTNESS SCORE
7.0/10
6.2/10
HDR BRIGHTNESS SCORE
7.4/10
6.6/10
REFLECTIONS SCORE
9.2/10
The Sony A90J (OLED) is good for bright room, while the LG UR9000 (LCD) is poor.
The LG UR9000 struggles in bright rooms due to its fair SDR and HDR brightness and poorer handling of reflections, which can impede viewing quality, whereas the Sony A90J performs well in bright environments with good SDR and HDR brightness and excellent reflection handling, maintaining clear visibility and vibrant colors even in well-lit conditions. Contrast, color volume, and color gamut, while somewhat important, still favor the Sony A90J, offering richer and more accurate colors compared to the LG UR9000's poorer color gamut.
Cost
$547
$2,498
$0
$1,000
$2,000
$3,000
$4,000
The LG UR9000 (LCD) has a price of $547 and the Sony A90J (OLED) costs $2,498.
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How the LG UR9000 (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| LG UR9000 (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$547 | $2,498 | ||
Brand | |||
Brand | LG | Sony | |
Release Date | |||
Release Date | March 4, 2023 | March 2, 2021 | |
Full name | |||
Full name | 65UR9000 | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | WebOS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 5.4/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.5/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 5.9/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 5.8/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.1/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.8/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.3" x 1.2" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.3" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 52 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 300 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 3.3/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 3.3/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Bypass only | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony A90J (OLED)
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Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the LG UR9000 (LCD) or the Sony A90J (OLED)
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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