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Updated January 10, 2024·
viewing experience for movies. However, this TV comes at a high-end price. The LG UP7000 (LCD) is much more affordable, but it isn't as strong in picture quality or performance in dark environments. It is suitable for bright rooms and general TV watching but falls short for movie enthusiasts or gamers.For a better overall experience, especially in dark rooms, with movies and gaming, the Sony A90J (OLED) is the superior choice. Its picture quality, contrast, and motion processing are excellent, which enhances the Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the LG UP7000 (LCD)
- The LG UP7000 (LCD) has no clear advantages over the Sony A90J (OLED).
Advantages of the Sony A90J (OLED)
- Good for bright room
- Excellent for dark room
- Very good for gaming
- Excellent for movies & TV
- Excellent for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Picture Quality
5.6
8.7
5.37/10
CONTRAST
10.00/10
5.8/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
WOLED
IPS
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) has very good picture quality, while the LG UP7000 (LCD) has poor picture quality.
Movies & TV
5.1
9.1
5.37/10
CONTRAST
10.00/10
5.1/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the LG UP7000 (LCD) is poor.
The Sony A90J excels in watching movies and cinematic TV due to its OLED panel, which provides perfect black uniformity and a significant contrast ratio benefiting dark scene presentation, while the LG UP7000's LED IPS panel, lacking local dimming, results in lower contrast and poor black uniformity, which can make dark scenes appear washed out. Additionally, the A90J's colors out of the box are very good, offering a richer color volume that enhances the viewing experience, whereas the UP7000's colors are poor, leading to less vibrant images.
Sports
6.5
9.2
6.0/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
10.0/10
INPUT LAG SCORE
7.3/10
7.5/10
UPSCALING
10.0/10
6.8/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the LG UP7000 (LCD) is only fair.
The Sony A90J OLED excels in sports viewing because of its superior motion processing and response time, which is important for fast-paced action, and it also offers excellent handling of reflections, which is crucial for maintaining image clarity in well-lit environments. In contrast, the LG UP7000 LCD has a poorer performance in motion processing and response time, resulting in a less smooth viewing experience during fast-moving sports, and its fair reflection handling means that it might not perform as well in bright rooms.
Gaming
5.6
8.8
5.9/10
RESPONSE TIME SCORE
9.4/10
10.0/10
INPUT LAG SCORE
7.3/10
6.0/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
100.0/100
5.9/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) is very good for gaming, while the LG UP7000 (LCD) is poor.
The Sony A90J is rated higher in response time and input lag, which are critical for gaming as they impact how quickly the screen updates and reacts to input, while the LG UP7000 has lower performance in these areas. Moreover, the Sony A90J offers a higher refresh rate and more HDMI ports, which can enhance gaming experiences by supporting smoother motion and allowing more devices to be connected at once.
Cartoons & Animation
5.6
8.5
5.8/10
COLOR GAMUT SCORE
7.8/10
5.8/10
COLOR VOLUME SCORE
7.4/10
6.8/10
SDR BRIGHTNESS SCORE
7.0/10
5.2/10
COLORS OUT OF THE BOX SCORE
8.3/10
6.6/10
GRAY UNIFORMITY
9.8/10
The Sony A90J (OLED) is very good for cartoons & animation, while the LG UP7000 (LCD) is poor.
News, Talk, & Other TV
5.9
8.9
6.8/10
SDR BRIGHTNESS SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
The Sony A90J (OLED) is very good for news, talk, & other TV, while the LG UP7000 (LCD) is poor.
The Sony A90J OLED delivers rich and accurate colors right out of the box, with superior upscaling of lower-resolution content, making it well-suited for watching news and talk shows. In contrast, the LG UP7000 LCD struggles with poorer upscaling and less vibrant colors, which could result in a less satisfying viewing experience for standard TV programming.
Bright Room
5.9
7.3
6.8/10
VIEWING ANGLE
8.5/10
6.8/10
SDR BRIGHTNESS SCORE
7.0/10
5.7/10
HDR BRIGHTNESS SCORE
7.4/10
6.0/10
REFLECTIONS SCORE
9.2/10
The Sony A90J (OLED) is good for bright room, while the LG UP7000 (LCD) is poor.
The LG UP7000 struggles in bright rooms due to its fair SDR and HDR brightness and its fair handling of reflections, whereas the Sony A90J excels in such environments with good scores in SDR and HDR brightness and excellent reflection handling. Additionally, the A90J has better contrast and color performance, which helps maintain picture quality in various lighting conditions.
Cost
$620
$2,498
$0
$1,000
$2,000
$3,000
$4,000
The LG UP7000 (LCD) has a price of $620 and the Sony A90J (OLED) costs $2,498.
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How the LG UP7000 (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| LG UP7000 (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$620 | $2,498 | ||
Brand | |||
Brand | LG | Sony | |
Release Date | |||
Release Date | November 4, 2021 | March 2, 2021 | |
Full name | |||
Full name | 65UP7000 | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | webOS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 2 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.6/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 6/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 5.7/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.1/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.5/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.2" x 57.5" x 3.5" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 36" x 57.5" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 37.9 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 5.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 2.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony A90J (OLED)
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Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the LG UP7000 (LCD) or the Sony A90J (OLED)
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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