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Updated January 10, 2024·
The Vizio M-Series offers a better overall viewing experience than the Insignia F30, particularly for movies and HDR content, as it has a higher picture quality, better performance in dark rooms, and superior color reproduction. If you often watch movies or series and plan to use the TV in a dark room, the Vizio M-Series might be worth the extra cost. On the other hand, the Insignia F30 is more budget-friendly and still provides satisfactory performance for casual viewing, such as news, talk shows, and cartoons. If you are on a strict budget and mostly watch TV in a bright room, the Insignia F30 is a viable option, although it has lower picture and sound quality compared to the Vizio M-Series. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- Good viewing angle
Advantages of the Vizio M-Series (LCD)
- Good for dark room
- Good for movies & TV
- Good for news, talk, & other TV
- Very good for cartoons & animation
Key differences
Picture Quality
5.6
7.6
4.29/10
CONTRAST
7.88/10
6.2/10
COLOR VOLUME SCORE
7.8/10
LED
PANEL TYPE
LED FALD
IPS
PANEL SUB-TYPE
VA
The Vizio M-Series (LCD) has good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
7.6
4.29/10
CONTRAST
7.88/10
5.5/10
BLACK UNIFORMITY
6.7/10
5.5/10
UPSCALING
6.6/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
No
DOLBY VISION SUPPORT
Yes
The Vizio M-Series (LCD) is good for movies & TV, while the Insignia F30 (LCD) is poor.
The Vizio M-Series (LCD) provides a better movie and cinematic TV experience than the Insignia F30 (LCD) due to its significantly higher contrast ratio, more effective local dimming feature, and superior black uniformity which are vital for good dark scene performance. While both TVs have good colors out of the box, the Vizio has a higher color volume, contributing to more vibrant images; however, if wide viewing angles are a priority, the Insignia has a slight advantage in that area.
Gaming
5.6
6.4
5.8/10
RESPONSE TIME SCORE
6.7/10
8.7/10
INPUT LAG SCORE
8.7/10
2.5/10
MOTION PROCESSING
4.6/10
0.0/100
GAMING LOCAL DIMMING
60.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
6.0/10
The Vizio M-Series (LCD) is only fair for gaming, while the Insignia F30 (LCD) is poor.
The Insignia F30 has a poor response time which can result in motion blur in fast-moving games, whereas the Vizio M-Series is considered fair in this aspect, leading to clearer motion. Both the Insignia F30 and Vizio M-Series have good input lag and the same refresh rate, indicating they are responsive to gaming inputs but the Vizio will display motion more smoothly.
Cartoons & Animation
5.9
8.3
5.9/10
COLOR GAMUT SCORE
8.1/10
6.2/10
COLOR VOLUME SCORE
7.8/10
5.4/10
SDR BRIGHTNESS SCORE
7.5/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.5/10
GRAY UNIFORMITY
6.8/10
The Vizio M-Series (LCD) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Vizio M-Series performs better for cartoons and animation due to its very good colors out of the box and color gamut, ensuring vibrant and accurate colors. In contrast, while the Insignia F30 is very good with colors out of the box, it falls behind with a poorer color volume and gamut, leading to less vivid and diverse on-screen colors.
News, Talk, & Other TV
5.4
7.6
5.4/10
SDR BRIGHTNESS SCORE
7.5/10
5.5/10
UPSCALING
6.6/10
The Vizio M-Series (LCD) is good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 is considered poor for watching news, talk shows, and other TV programs because it has a lower performance in upscaling and SDR brightness, which are very important for such content, and also scores poorly in color gamut and out-of-the-box color accuracy. Whereas the Vizio M-Series performs well with its upscaling capabilities and has a better SDR brightness, providing more vibrant and accurate colors right away, making it suitable for consistent daytime viewing of regular TV programming.
Bright Room
5.5
6.6
7.2/10
VIEWING ANGLE
5.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.5/10
5.6/10
HDR BRIGHTNESS SCORE
5.8/10
6.0/10
REFLECTIONS SCORE
6.6/10
The Vizio M-Series (LCD) is only fair for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles in bright rooms mainly due to its poor SDR and HDR brightness, which can't overcome glare, and fair reflection handling that might not reduce reflections adequately. In contrast, the Vizio M-Series offers better performance in bright environments with good SDR brightness to combat glare and similar fair reflection handling, while also providing wider color volume and gamut for more vibrant colors.
Cost
$450
$625
$200
$400
$600
$800
$1,000
The Insignia F30 (LCD) has a price of $450 and the Vizio M-Series (LCD) costs $625.
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Key similarities
Sports
6.0
6.2
2.5/10
MOTION PROCESSING
4.6/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
8.7/10
5.5/10
UPSCALING
6.6/10
5.4/10
SDR BRIGHTNESS SCORE
7.5/10
No
HLG SUPPORT
Yes
The Vizio M-Series (LCD) and Insignia F30 (LCD) are both only fair for sports.
The Insignia F30 and Vizio M-Series both have fair response times and are good at handling reflections, making them acceptable for watching sports. However, the Insignia F30 has a wider viewing angle but less uniform grays compared to the Vizio M-Series, which might make the latter a better option for group viewings but could show more inconsistencies in displaying the playing field.
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How the Insignia F30 (LCD) and the Vizio M-Series (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Vizio M-Series (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$450 | $625 | ||
Brand | |||
Brand | Insignia | Vizio | |
Release Date | |||
Release Date | September 2, 2022 | July 5, 2021 | |
Full name | |||
Full name | 70F301NA23 | M70Q7-J03 | |
Screen Size | |||
Screen Size | 70" | 70" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | SmartCast | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 7.6/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 6.7/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 6.5/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 6.3/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 35.2" x 62.4" x 3.6" | 35.4" x 61.1" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 37" x 62.4" | 36.6" x 61.1" | |
Weight without Stand | |||
Weight without Stand | 50.8 lbs | 55.7 lbs | |
VESA Mount | |||
VESA Mount | 300 x 300 | 400 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 7.9/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 5.7/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 24 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Bypass only | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Insignia F30 (LCD) or the Vizio M-Series (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Vizio
Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.
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