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Updated April 10, 2024·
If you are on a tight budget, the Insignia F30 will be more affordable, though its picture quality is poor, making it less ideal for most viewing conditions, especially in dark rooms. Its performance for gaming and watching sports is also poor. In contrast, the Sony A90J costs significantly more but offers a superior viewing experience with excellent picture quality, especially in dark rooms, and is great for movies, sports, and gaming. The Sony's OLED screen produces deep blacks and has a wide viewing angle, whereas the Insignia's LCD screen may not perform as well in these areas. If sound is important, the Sony A90J has great built-in speakers. For a bright room, the Sony A90J is good, but not as strong as in darker settings. If you primarily watch content in well-lit areas and cost is a deciding factor, the Insignia might suffice, but for overall superior performance in picture quality and versatility, the Sony A90J is the better option, provided you're willing to invest more. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 2024 (LCD)
- The Insignia F30 2024 (LCD) has no clear advantages over the Sony A90J (OLED).
Advantages of the Sony A90J (OLED)
- Good for bright room
- Excellent for dark room
- Very good for gaming
- Excellent for movies & TV
- Excellent for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Picture Quality
5.6
8.7
4.294871795/10
CONTRAST
10.00/10
6.2/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
WOLED
IPS
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) has very good picture quality, while the Insignia F30 2024 (LCD) has poor picture quality.
Movies & TV
5.3
9.1
4.294871795/10
CONTRAST
10.00/10
5.5/10
BLACK UNIFORMITY
10.0/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the Insignia F30 2024 (LCD) is poor.
Sports
6.0
9.2
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.3/10
5.5/10
UPSCALING
10.0/10
5.3/10
SDR BRIGHTNESS SCORE
7.0/10
No
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the Insignia F30 2024 (LCD) is only fair.
Gaming
5.6
8.8
5.8/10
RESPONSE TIME SCORE
9.4/10
8.7/10
INPUT LAG SCORE
7.3/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
100.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) is very good for gaming, while the Insignia F30 2024 (LCD) is poor.
Cartoons & Animation
5.9
8.5
5.9/10
COLOR GAMUT SCORE
7.8/10
6.2/10
COLOR VOLUME SCORE
7.4/10
5.3/10
SDR BRIGHTNESS SCORE
7.0/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.5/10
GRAY UNIFORMITY
9.8/10
The Sony A90J (OLED) is very good for cartoons & animation, while the Insignia F30 2024 (LCD) is poor.
News, Talk, & Other TV
5.4
8.9
5.3/10
SDR BRIGHTNESS SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
The Sony A90J (OLED) is very good for news, talk, & other TV, while the Insignia F30 2024 (LCD) is poor.
Bright Room
5.5
7.3
7.2/10
VIEWING ANGLE
8.5/10
5.3/10
SDR BRIGHTNESS SCORE
7.0/10
5.6/10
HDR BRIGHTNESS SCORE
7.4/10
6.0/10
REFLECTIONS SCORE
9.2/10
The Sony A90J (OLED) is good for bright room, while the Insignia F30 2024 (LCD) is poor.
Cost
$350
$2,498
$0
$1,000
$2,000
$3,000
$4,000
The Insignia F30 2024 (LCD) has a price of $350 and the Sony A90J (OLED) costs $2,498.
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How the Insignia F30 2024 (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 2024 (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$350 | $2,498 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | March 1, 2023 | March 2, 2021 | |
Full name | |||
Full name | 65F301NA24 | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 24 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony A90J (OLED)
See more
Dig into reviews and images
Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the Insignia F30 2024 (LCD) or the Sony A90J (OLED)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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