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65F301NA24
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KD-65X85K
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If you're on a tight budget, the Insignia F30 2024 is significantly more affordable, but it offers poor performance across most viewing content, with a particular weakness in dark and bright rooms. The Sony X85K is pricier, but provides good picture quality and is suitable for varied content including sports and gaming, with superior motion handling and upscaling capabilities. It also performs better in both dark and bright environments, and supports advanced formats like Dolby Vision and HLG, which the Insignia does not. If sound quality is essential, both TVs have limitations, but the Sony X85K supports Dolby Atmos, which can enhance audio experiences with compatible content. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 2024 (LCD)
  • Good viewing angle
Advantages of the Sony X85K (LCD)
  • Good for bright room
  • Good for gaming
  • Good for sports
  • Very good for news, talk, & other TV
  • Very good for cartoons & animation
  • Best in class for upscaling
  • Best in class motion processing
  • Good reflections

Key differences

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Picture Quality

5.6
65F301NA24
KD-65X85K
7.2
4.294871795/10
CONTRAST
7.50/10
6.2/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
VA
The Sony X85K (LCD) has good picture quality, while the Insignia F30 2024 (LCD) has poor picture quality.

Movies & TV

5.3
65F301NA24
KD-65X85K
6.4
4.294871795/10
CONTRAST
7.50/10
5.5/10
BLACK UNIFORMITY
6.8/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X85K (LCD) is only fair for movies & TV, while the Insignia F30 2024 (LCD) is poor.

Sports

6.0
65F301NA24
KD-65X85K
7.4
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.3/10
5.5/10
UPSCALING
10.0/10
5.3/10
SDR BRIGHTNESS SCORE
8.4/10
No
HLG SUPPORT
Yes
The Sony X85K (LCD) is good for sports, while the Insignia F30 2024 (LCD) is only fair.

Gaming

5.6
65F301NA24
KD-65X85K
7.5
5.8/10
RESPONSE TIME SCORE
7.6/10
8.7/10
INPUT LAG SCORE
7.3/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
0.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
7.3/10
The Sony X85K (LCD) is good for gaming, while the Insignia F30 2024 (LCD) is poor.

Cartoons & Animation

5.9
65F301NA24
KD-65X85K
8.5
5.9/10
COLOR GAMUT SCORE
7.5/10
6.2/10
COLOR VOLUME SCORE
7.4/10
5.3/10
SDR BRIGHTNESS SCORE
8.4/10
8.1/10
COLORS OUT OF THE BOX SCORE
9.1/10
7.5/10
GRAY UNIFORMITY
7.5/10
The Sony X85K (LCD) is very good for cartoons & animation, while the Insignia F30 2024 (LCD) is poor.

News, Talk, & Other TV

5.4
65F301NA24
KD-65X85K
8.2
5.3/10
SDR BRIGHTNESS SCORE
8.4/10
5.5/10
UPSCALING
10.0/10
The Sony X85K (LCD) is very good for news, talk, & other TV, while the Insignia F30 2024 (LCD) is poor.

Bright Room

5.5
65F301NA24
KD-65X85K
7.4
7.2/10
VIEWING ANGLE
5.5/10
5.3/10
SDR BRIGHTNESS SCORE
8.4/10
5.6/10
HDR BRIGHTNESS SCORE
7.0/10
6.0/10
REFLECTIONS SCORE
7.3/10
The Sony X85K (LCD) is good for bright room, while the Insignia F30 2024 (LCD) is poor.

Cost

$350
65F301NA24
KD-65X85K
$898
Product image
Product image

$200

$400

$600

$800

$1,000

$1,200

$1,400

The Insignia F30 2024 (LCD) has a price of $350 and the Sony X85K (LCD) costs $898.
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How the Insignia F30 2024 (LCD) and the Sony X85K (LCD) compare to other TVs

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Spec Comparison

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Insignia F30 2024 (LCD)Sony X85K (LCD)
Insignia F30 2024 (LCD)Sony X85K (LCD)

GENERAL

Price
$350
$898
Brand
InsigniaSony
Release Date
March 1, 2023May 4, 2022
Full name
65F301NA24KD-65X85K
Screen Size
65"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Fire OSAndroid TV
Sound Quality Score
6.9/106.9/10
NextGen Ready
NoYes
HDMI Ports
34
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
5.7/107.3/10
Bright Room Score
5.6/107.4/10
Gaming Score
5.6/107.6/10
Movies & TV Score
5.4/106.5/10
Sports Score
6.1/107.4/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
33.5" x 57.6" x 3.6"32.9" x 57.2" x 2.8"
Dimensions with Stand (H x W)
35.4" x 57.6"35.6" x 57.2"
Weight without Stand
46.3 lbs48.5 lbs
VESA Mount
400 x 300300 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
NoYes
Auto Low Latency Mode
NoYes
Contrast
4.3/107.5/10
Local Dimming
3/102.5/10

SOUND

Speaker Setup
2.02.0
Speaker Power
24 W20 W
Dolby Atmos
YesYes
DTS:X
NoUp to DTS Digital Surround, Bypass only

Get a great deal on the Insignia F30 2024 (LCD) or the Sony X85K (LCD)

About Insignia

Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
103,530
Recommendations made
15,530
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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