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65F301NA24
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KD-65X77L
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If you're on a tight budget, the Insignia F30 may suit your needs for casual viewing, acknowledging that it falls short in overall picture quality, particularly in dark or bright rooms, and it lacks advanced features for gaming and dynamic range formats like Dolby Vision. On the other hand, the Sony X77L, while more expensive, offers better performance in bright environments and comes with a higher quality control standard, more reliable color accuracy out of the box, and support for broader high dynamic range formats, making it suitable for a more immersive viewing experience in various lighting conditions and for content with HDR. Additionally, the Sony model supports voice commands for accessibility, which might be a deciding factor if ease of use is a priority for you. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 2024 (LCD)
  • The Insignia F30 2024 (LCD) has no clear advantages over the Sony X77L (LCD).
Advantages of the Sony X77L (LCD)
  • Good for upscaling
  • Very good motion processing

Key differences

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Sports

6.0
65F301NA24
KD-65X77L
6.8
2.5/10
MOTION PROCESSING
8.5/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
8.7/10
5.5/10
UPSCALING
7.0/10
5.3/10
SDR BRIGHTNESS SCORE
7.2/10
No
HLG SUPPORT
Yes
The Sony X77L (LCD) and Insignia F30 2024 (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.

News, Talk, & Other TV

5.4
65F301NA24
KD-65X77L
6.0
5.3/10
SDR BRIGHTNESS SCORE
7.2/10
5.5/10
UPSCALING
7.0/10
The Sony X77L (LCD) is only fair for news, talk, & other TV, while the Insignia F30 2024 (LCD) is poor.

Cost

$350
65F301NA24
KD-65X77L
$598
Product image
Product image

$200

$300

$400

$500

$600

$700

$800

$900

The Insignia F30 2024 (LCD) has a price of $350 and the Sony X77L (LCD) costs $598.
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Key similarities

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Picture Quality

5.6
65F301NA24
KD-65X77L
5.6
4.294871795/10
CONTRAST
3.58/10
6.2/10
COLOR VOLUME SCORE
6.3/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
IPS
The Insignia F30 2024 (LCD) and Sony X77L (LCD) both have poor picture quality.

Movies & TV

5.3
65F301NA24
KD-65X77L
5.2
4.294871795/10
CONTRAST
3.58/10
5.5/10
BLACK UNIFORMITY
5.8/10
5.5/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The Insignia F30 2024 (LCD) and Sony X77L (LCD) are both poor for movies & TV.

Gaming

5.6
65F301NA24
KD-65X77L
5.8
5.8/10
RESPONSE TIME SCORE
5.9/10
8.7/10
INPUT LAG SCORE
8.7/10
2.5/10
MOTION PROCESSING
8.5/10
0.0/100
GAMING LOCAL DIMMING
5.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Sony X77L (LCD) and Insignia F30 2024 (LCD) are both poor for gaming.

Cartoons & Animation

5.9
65F301NA24
KD-65X77L
6.0
5.9/10
COLOR GAMUT SCORE
5.9/10
6.2/10
COLOR VOLUME SCORE
6.3/10
5.3/10
SDR BRIGHTNESS SCORE
7.2/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.5/10
GRAY UNIFORMITY
7.7/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for cartoons & animation, while the Insignia F30 2024 (LCD) is poor.

Bright Room

5.5
65F301NA24
KD-65X77L
6.0
7.2/10
VIEWING ANGLE
7.7/10
5.3/10
SDR BRIGHTNESS SCORE
7.2/10
5.6/10
HDR BRIGHTNESS SCORE
6.2/10
6.0/10
REFLECTIONS SCORE
6.3/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for bright room, while the Insignia F30 2024 (LCD) is poor.

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How the Insignia F30 2024 (LCD) and the Sony X77L (LCD) compare to other TVs

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Spec Comparison

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Insignia F30 2024 (LCD)Sony X77L (LCD)
Insignia F30 2024 (LCD)Sony X77L (LCD)

GENERAL

Price
$350
$598
Brand
InsigniaSony
Release Date
March 1, 2023July 4, 2023
Full name
65F301NA24KD-65X77L
Screen Size
65"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Fire OSGoogle TV
Sound Quality Score
6.9/106.1/10
NextGen Ready
NoNo
HDMI Ports
33
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
5.7/105.6/10
Bright Room Score
5.6/106/10
Gaming Score
5.6/105.8/10
Movies & TV Score
5.4/105.2/10
Sports Score
6.1/106.9/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
33.5" x 57.6" x 3.6"33.3" x 57.6" x 2.9"
Dimensions with Stand (H x W)
35.4" x 57.6"36" x 57.6"
Weight without Stand
46.3 lbs45 lbs
VESA Mount
400 x 300300 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
NoYes
Auto Low Latency Mode
NoYes
Contrast
4.3/103.6/10
Local Dimming
3/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
24 W20 W
Dolby Atmos
YesYes
DTS:X
NoUp to DTS Digital Surround, Bypass only

Shopping

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Sony X77L (LCD)

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Dig into reviews and images

HDTVs and more

Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."

Get a great deal on the Insignia F30 2024 (LCD) or the Sony X77L (LCD)

About Insignia

Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
122,430
Recommendations made
18,365
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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