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Updated April 10, 2024·
If you're looking for superior picture quality and performance across movies, sports, and gaming, consider the Sony A90K (OLED), especially in darker environments where it excels. However, its performance drops in bright rooms and it comes at an upper midrange price. The Insignia F30 (LCD) is a budget-friendly option, better for casual viewing with limited expectations regarding picture and sound quality, and can handle bright rooms slightly better than the Sony. For those with a tight budget or less concern for high-end specs, the Insignia F30 may suffice, but if you prioritize a premium viewing experience and are prepared to invest, the Sony A90K might be worth the extra cost. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- The Insignia F30 (LCD) has no clear advantages over the Sony A90K (OLED).
Advantages of the Sony A90K (OLED)
- Very good for dark room
- Very good for gaming
- Excellent for movies & TV
- Excellent for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Very good reflections
Key differences
Picture Quality
5.6
8.5
4.21/10
CONTRAST
10.00/10
6.2/10
COLOR VOLUME SCORE
8.0/10
LED
PANEL TYPE
WOLED
IPS
PANEL SUB-TYPE
WBE
The Sony A90K (OLED) has very good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
9.1
4.21/10
CONTRAST
10.00/10
5.5/10
BLACK UNIFORMITY
10.0/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony A90K (OLED) is excellent for movies & TV, while the Insignia F30 (LCD) is poor.
Sports
6.0
9.1
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
6.3/10
No
HLG SUPPORT
Yes
The Sony A90K (OLED) is excellent for sports, while the Insignia F30 (LCD) is only fair.
Gaming
5.6
8.8
5.8/10
RESPONSE TIME SCORE
9.4/10
8.7/10
INPUT LAG SCORE
7.0/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
100.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
6.2/10
The Sony A90K (OLED) is very good for gaming, while the Insignia F30 (LCD) is poor.
Cartoons & Animation
5.8
8.4
5.9/10
COLOR GAMUT SCORE
8.3/10
6.2/10
COLOR VOLUME SCORE
8.0/10
5.4/10
SDR BRIGHTNESS SCORE
6.3/10
8.1/10
COLORS OUT OF THE BOX SCORE
7.7/10
7.5/10
GRAY UNIFORMITY
9.6/10
The Sony A90K (OLED) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
News, Talk, & Other TV
5.4
8.7
5.4/10
SDR BRIGHTNESS SCORE
6.3/10
5.5/10
UPSCALING
10.0/10
The Sony A90K (OLED) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
Bright Room
5.5
6.7
7.2/10
VIEWING ANGLE
8.8/10
5.4/10
SDR BRIGHTNESS SCORE
6.3/10
5.6/10
HDR BRIGHTNESS SCORE
6.2/10
6.0/10
REFLECTIONS SCORE
8.9/10
The Sony A90K (OLED) is only fair for bright room, while the Insignia F30 (LCD) is poor.
Cost
$250
$1,398
$0
$500
$1,000
$1,500
$2,000
$2,500
The Insignia F30 (LCD) has a price of $250 and the Sony A90K (OLED) costs $1,398.
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How the Insignia F30 (LCD) and the Sony A90K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony A90K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$250 | $1,398 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | August 2, 2021 | June 2, 2022 | |
Full name | |||
Full name | 50F301NA22 | 48A90K | |
Screen Size | |||
Screen Size | 50" | 48" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.4/10 | 7/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.6/10 | 8.6/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 6.8/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.3/10 | 9.1/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 26" x 44.4" x 3.3" | 24.6" x 42.1" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 27.8" x 44.4" | 24.9" x 42.1" | |
Weight without Stand | |||
Weight without Stand | 24.7 lbs | 29.6 lbs | |
VESA Mount | |||
VESA Mount | 200 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.2/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.1 | |
Speaker Power | |||
Speaker Power | 10 W | 25 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Insignia F30 (LCD) or the Sony A90K (OLED)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.
Jason Lew
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Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.
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Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.
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