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Updated January 12, 2024·
The Hisense U8K typically costs less and offers a higher refresh rate, which might appeal to gamers looking for smoother motion, and a brighter screen that's great for watching movies or sports in well-lit rooms. However, the Sony X90L, while usually costing more, provides better reflection handling suited for bright rooms and a better out-of-box color accuracy which is advantageous for viewing content where color precision is important. If you're interested in a TV that has better sound capabilities, the Sony X90L might also be preferable as it has a more advanced sound system. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8K (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for movies & TV
- Excellent for cartoons & animation
- Very good reflections
Advantages of the Sony X90L (LCD)
- Good for sports
- Excellent for news, talk, & other TV
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
8.6
7.8
7.88/10
CONTRAST
7.125/10
9.3/10
COLOR VOLUME SCORE
8.8/10
miniLED FALD
PANEL TYPE
LED FALD
ADS / IPS
PANEL SUB-TYPE
VA
The Hisense U8K (LCD) has very good picture quality, while the Sony X90L (LCD) has good picture quality.
Movies & TV
8.4
7.6
7.88/10
CONTRAST
7.125/10
7.7/10
BLACK UNIFORMITY
6.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U8K (LCD) is very good for movies & TV, while the Sony X90L (LCD) is good.
The Hisense U8K delivers exceptional contrast and superior black uniformity, which is crucial for a true cinematic experience, outperforming the Sony X90L that is still good but falls short in black uniformity. While both TVs offer good colors out of the box and similar color volume, the Hisense U8K stands out with its miniLED technology that enhances local dimming capabilities, impacting the overall quality of movie watching positively compared to the LED used by the Sony X90L.
Sports
6.4
7.2
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
8.0/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
9.1/10
SDR BRIGHTNESS SCORE
9.4/10
Yes
HLG SUPPORT
Yes
The Sony X90L (LCD) is good for sports, while the Hisense U8K (LCD) is only fair.
The Sony X90L is better for sports watching due to its excellent motion processing and good reflection handling, ensuring clear images even in bright rooms and fast-paced scenes. In comparison, the Hisense U8K has a fair response time and very good reflection handling but falls short in motion processing, which can result in less smooth action during fast-moving sports.
Cartoons & Animation
9.1
8.6
8.4/10
COLOR GAMUT SCORE
7.7/10
9.3/10
COLOR VOLUME SCORE
8.8/10
9.1/10
SDR BRIGHTNESS SCORE
9.4/10
8.8/10
COLORS OUT OF THE BOX SCORE
8.0/10
7.5/10
GRAY UNIFORMITY
6.6/10
The Hisense U8K (LCD) is excellent for cartoons & animation, while the Sony X90L (LCD) is very good.
The Hisense U8K showcases vibrant and accurate colors straight out of the box and boasts a very good color gamut, enhancing the cartoon watching experience with rich and vivid hues. On the other hand, the Sony X90L also presents very good colors without adjustment and has a good color gamut, ensuring that animations are displayed with pleasing color quality but with slightly less color range than the Hisense.
Bright Room
9.7
8.6
6.1/10
VIEWING ANGLE
5.5/10
9.1/10
SDR BRIGHTNESS SCORE
9.4/10
9.1/10
HDR BRIGHTNESS SCORE
8.3/10
8.9/10
REFLECTIONS SCORE
5.9/10
The Hisense U8K (LCD) is best in class for bright room, while the Sony X90L (LCD) is very good.
The Hisense U8K is better suited for bright rooms due to its higher reflection handling capability, ensuring that glare is minimized on screen. In contrast, the Sony X90L, while delivering strong brightness levels for SDR and HDR content, is less effective in bright rooms because it has a lower reflection handling capability.
Cost
$1,198
$1,298
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
The Hisense U8K (LCD) has a price of $1,198 and the Sony X90L (LCD) costs $1,298.
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Key similarities
Gaming
8.6
8.1
6.7/10
RESPONSE TIME SCORE
8.0/10
8.0/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
73.0/100
9.2/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Hisense U8K (LCD) and Sony X90L (LCD) are both very good for gaming.
The Hisense U8K performs impressively for gaming due to its higher refresh rate and solid response time, making fast-paced action appear smoother, which can be crucial for gaming performance. In comparison, while the Sony X90L also offers a good gaming experience with a high refresh rate and a response time that provides quick game visuals, it may not be as fast as the Hisense but has the advantage of better motion processing overall.
News, Talk, & Other TV
8.6
9.0
9.1/10
SDR BRIGHTNESS SCORE
9.4/10
7.0/10
UPSCALING
10.0/10
Although they have very similar scores, PerfectRec considers Sony X90L (LCD) to be excellent for news, talk, & other TV, while the Hisense U8K (LCD) is very good.
The Hisense U8K has very good performance for watching news and TV programs with a strong contrast and excellent SDR brightness, elevating the clarity and legibility of on-screen content, whereas the Sony X90L excels in these aspects due to better upscaling capabilities and a higher quality of colors straight out of the box, providing a crisp, vibrant picture even for lower resolution broadcasts.
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How the Hisense U8K (LCD) and the Sony X90L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8K (LCD) | Sony X90L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,198 | $1,298 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 3, 2023 | August 1, 2023 | |
Full name | |||
Full name | 75U8K | XR-75X90L | |
Screen Size | |||
Screen Size | 75" | 75" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 8.3/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.7/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 9.7/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8.6/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.5/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 38.1" x 65.9" x 3" | 37.9" x 65.7" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 40.7" x 65.9" | 39.1" x 65.7" | |
Weight without Stand | |||
Weight without Stand | 79.4 lbs | 78 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.9/10 | 7.1/10 | |
Local Dimming | |||
Local Dimming | 8.1/10 | 6.8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 50 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U8K (LCD) or the Sony X90L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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