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Updated January 10, 2024·
The Hisense U7G may be a more interesting option if you're looking for a better gaming experience or if you watch a lot of movies in a dark room, as it generally offers better contrast and brightness suitable for such environments. On the other hand, the Sony X80K may be preferable if you prioritize a wider viewing angle, which makes it better for watching TV shows and sports with a group, as its screen maintains better color accuracy when viewed from the side. The Sony X80K also tends to have a slightly superior smart platform, which could enhance your streaming experience. However, the Hisense U7G has a higher refresh rate, making it the better choice for action-packed movies and sports. Keep in mind that the Sony X80K may cost a bit more, and if you're looking to save money, the Hisense U7G offers many competitive features at a lower price. Both TVs are not ideal for very bright rooms, and if you watch a lot of content during the day in a sunny room, you may want to consider other options. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- Good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Very good for news, talk, & other TV
- Good for use as monitor
Advantages of the Sony X80K (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
- Good viewing angle
Key differences
Picture Quality
7.6
6.0
7.75/10
CONTRAST
5.06/10
7.2/10
COLOR VOLUME SCORE
6.6/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U7G (LCD) has good picture quality, while the Sony X80K (LCD) has only fair picture quality.
Movies & TV
7.4
5.5
7.75/10
CONTRAST
5.06/10
6.4/10
BLACK UNIFORMITY
5.2/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7G (LCD) is good for movies & TV, while the Sony X80K (LCD) is poor.
The Hisense U7G is better for movies and cinematic TV because it has a higher contrast ratio, which helps to produce deeper blacks and more noticeable dark detail in scenes, and this is enhanced by capable local dimming. On the other hand, the Sony X80K has a lower contrast ratio and does not have local dimming, resulting in grayer blacks and less distinction in dark scenes, which can be particularly detrimental to viewing experiences where ambiance and shadow detail are important, like in movies and cinematic content.
Sports
6.1
7.4
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.5/10
Yes
HLG SUPPORT
Yes
The Sony X80K (LCD) is good for sports, while the Hisense U7G (LCD) is only fair.
The Hisense U7G has a good response time for watching sports, but its viewing angles and reflection handling are rated as fair, making it less suitable for bright rooms or wider seating arrangements. In contrast, the Sony X80K offers a better viewing experience for sports with its good motion processing and superior viewing angles, accommodating larger groups and coping better with ambient light, but its response time is only fair.
Gaming
8.0
5.8
7.0/10
RESPONSE TIME SCORE
6.2/10
7.6/10
INPUT LAG SCORE
8.7/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
0.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
6.3/10
The Hisense U7G (LCD) is very good for gaming, while the Sony X80K (LCD) is poor.
The Hisense U7G, with its fast response time and low input lag, is better suited for gaming, especially because it has a high refresh rate of 120Hz which provides smoother motion. In contrast, the Sony X80K falls short in the gaming department with fair response time and refresh rate limited to 60Hz, which can result in less fluid gameplay.
Cartoons & Animation
7.7
7.2
7.7/10
COLOR GAMUT SCORE
7.1/10
7.2/10
COLOR VOLUME SCORE
6.6/10
8.8/10
SDR BRIGHTNESS SCORE
7.5/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
8.0/10
The Hisense U7G (LCD) and Sony X80K (LCD) are both good for cartoons & animation, though the Hisense U7G (LCD) is somewhat better.
The Hisense U7G is appreciated for cartoons and animation due to its strong colors out of the box and good color gamut, enhancing vivid and bright scenes. In contrast, the Sony X80K also performs well with cartoons and animation, its primary strengths being its very good out of the box color accuracy and good color gamut, but it may not reach the same color volume or contrast level as the Hisense U7G.
News, Talk, & Other TV
8.1
7.2
8.8/10
SDR BRIGHTNESS SCORE
7.5/10
7.5/10
UPSCALING
10.0/10
The Hisense U7G (LCD) is very good for news, talk, & other TV, while the Sony X80K (LCD) is good.
Bright Room
7.7
6.4
5.5/10
VIEWING ANGLE
7.5/10
8.8/10
SDR BRIGHTNESS SCORE
7.5/10
7.7/10
HDR BRIGHTNESS SCORE
6.1/10
6.3/10
REFLECTIONS SCORE
6.0/10
The Hisense U7G (LCD) is good for bright room, while the Sony X80K (LCD) is only fair.
The Hisense U7G performs better in bright rooms due to its very good SDR brightness and good HDR brightness, which outshines the Sony X80K's good SDR and fair HDR performance, while also handling reflections fairly well. Although the Sony X80K manages reflections equally as well, its lower contrast and color volume compared to the Hisense U7G affect its capability to maintain picture quality in well-lit environments.
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Key similarities
Cost
$1,095
$1,098
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
The Hisense U7G (LCD) has a price of $1,095 and the Sony X80K (LCD) costs $1,098.
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How the Hisense U7G (LCD) and the Sony X80K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony X80K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,095 | $1,098 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 3, 2021 | March 5, 2022 | |
Full name | |||
Full name | 75U7G | KD-75X80K | |
Screen Size | |||
Screen Size | 75" | 75" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.7/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 6/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 6.4/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 5.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 5.5/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 7.4/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 38" x 66" x 3.3" | 37.9" x 66" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 41.4" x 66" | 41" x 66" | |
Weight without Stand | |||
Weight without Stand | 76.3 lbs | 71.0 lbs | |
VESA Mount | |||
VESA Mount | 600 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 5.1/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Yes | |
Shopping
Sony X80K (LCD)
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Dig into reviews and images
Tom's guide
Matthew Murray | February 2023
"The Sony Bravia X80K is an inexpensive LCD TV that turns out pleasing visuals and is armed with a number of other desirable features. Sony’s robust internal processing, results in generally better picture quality than you’ll usually get for this price. In practice, the X80K is satisfying to watch. You’re not going to get as sumptuous a picture as you may with other TVs from Sony or other companies, but we didn’t encounter anything that looked bad on it."
Get a great deal on the Hisense U7G (LCD) or the Sony X80K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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