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Updated January 10, 2024·
Let me provide you with some guidance to help you decide between the Hisense U8K and the Sony A90J. The Hisense U8K is an LCD TV which typically offers a good balance between performance and price. It can handle various types of content decently and is generally brighter, making it suitable for watching in well-lit rooms. However, its picture quality might not match that of higher-end TVs, especially in terms of contrast and viewing angles. On the other hand, the Sony A90J is an OLED TV known for outstanding picture quality, with deep blacks and excellent contrast, making it an excellent choice for movie enthusiasts or anyone looking for a more premium viewing experience. OLED TVs perform exceptionally well in darker rooms but may not be as bright as their LCD counterparts, which could be less ideal for very bright rooms. The Sony A90J might also be the better option for gaming due to its typically better response times and motion handling. However, OLED screens have a slight risk of burn-in, which could be a concern if you regularly display static images or use it as a PC monitor. If budget is a major concern, you'll find the Hisense U8K to be more affordable, but if you want the best visual experience and are willing to invest more, the Sony A90J would be the superior choice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8K (LCD)
- Best in class for bright room
- Excellent for cartoons & animation
Advantages of the Sony A90J (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Excellent for sports
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Movies & TV
8.5
9.1
8.21/10
CONTRAST
10.00/10
10.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the Hisense U8K (LCD) is very good.
The Hisense U8K offers impressive contrast and superior black uniformity due to its LCD screen with local dimming, enhancing dark movie scenes, while the Sony A90J's OLED display provides perfect blacks and a wide viewing angle, crucial for maintaining image quality when viewed from the side. Although the U8K does well with colors straight out of the box, and its color volume is rated as excellent, the A90J offers an exceptional color gamut and better gray uniformity, which contributes to more natural and consistent colors across the screen.
Sports
6.3
9.2
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.3/10
7.0/10
UPSCALING
10.0/10
9.1/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the Hisense U8K (LCD) is only fair.
The Sony A90J offers excellent motion processing and response time, making it ideal for watching fast-paced sports without blurring, and its wide viewing angles ensure consistent picture quality for larger groups. The Hisense U8K, while a fair choice for sports, may not handle motion as smoothly and could struggle with reflections and viewing angles, affecting visibility in bright rooms and from side seats.
Cartoons & Animation
9.1
8.5
8.3/10
COLOR GAMUT SCORE
7.8/10
9.2/10
COLOR VOLUME SCORE
7.4/10
9.1/10
SDR BRIGHTNESS SCORE
7.0/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Hisense U8K (LCD) is excellent for cartoons & animation, while the Sony A90J (OLED) is very good.
The Hisense U8K is noted for having "excellent" color volume, which implies rich and diverse colors for animated content, while the Sony A90J, with "good" color volume, may not display colors as vibrantly. However, both TVs offer "very good" colors out of the box, ensuring that cartoons and animation will look accurate and appealing on either screen.
Bright Room
9.7
7.3
5.3/10
VIEWING ANGLE
8.5/10
9.1/10
SDR BRIGHTNESS SCORE
7.0/10
9.1/10
HDR BRIGHTNESS SCORE
7.4/10
8.9/10
REFLECTIONS SCORE
9.2/10
The Hisense U8K (LCD) is best in class for bright room, while the Sony A90J (OLED) is good.
The Hisense U8K is rated as having excellent SDR and HDR brightness, which, along with its very good reflections handling, makes it suitable for well-lit rooms; however, OLED TVs like the Sony A90J generally have better contrast and color performance. While the Sony A90J also depicts good SDR and HDR brightness and even better reflections handling, its screen may not be as bright as that of the Hisense U8K, favoring the Hisense for the brightest rooms.
Cost
$898
$2,498
$0
$1,000
$2,000
$3,000
$4,000
The Hisense U8K (LCD) has a price of $898 and the Sony A90J (OLED) costs $2,498.
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Key similarities
Picture Quality
8.7
8.7
8.21/10
CONTRAST
10.00/10
9.2/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) and Hisense U8K (LCD) both have very good picture quality.
Gaming
8.6
8.8
6.8/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
7.3/10
3.5/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
100.0/100
9.2/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) and Hisense U8K (LCD) are both very good for gaming.
The Hisense U8K (LCD) has a higher refresh rate which can provide smoother gaming performance, and the Sony A90J (OLED) is renowned for its excellent response time, reducing motion blur and making fast-paced games more responsive. Both TVs have good input lag performance, which is key for gaming, but the Hisense U8K edges out with its higher refresh rate while the A90J with its OLED panel provides superior response times.
News, Talk, & Other TV
8.6
8.9
9.1/10
SDR BRIGHTNESS SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
The Sony A90J (OLED) and Hisense U8K (LCD) are both very good for news, talk, & other TV.
The Hisense U8K excels at upscaling lower resolution content and has a high SDR brightness, making it a great option for viewing news and talk shows in bright rooms. In contrast, the Sony A90J offers superior picture quality with better colors out of the box and an impressive color gamut, providing a more vibrant viewing experience for these types of programs.
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How the Hisense U8K (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8K (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$898 | $2,498 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2023 | March 2, 2021 | |
Full name | |||
Full name | 65U8K | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 8.3/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.7/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 9.7/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 8.6/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.5/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.3/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.2" x 3" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.2" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 56.4 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8.2/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 50 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
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Sony A90J (OLED)
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Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the Hisense U8K (LCD) or the Sony A90J (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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