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65U8K
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KD-65X77L
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

The Hisense U8K is priced higher and performs better for gaming and in bright rooms. It also has better sound quality with great speakers. The Sony X77L is less expensive, has a lower overall performance, but is better for sports content and has a wider viewing angle. If you prioritize gaming or watching in well-lit areas, consider the Hisense U8K. If you're on a budget and mainly watch sports, the Sony X77L might suit you better. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8K (LCD)
  • Best in class for bright room
  • Very good for dark room
  • Very good for gaming
  • Very good for movies & TV
  • Very good for news, talk, & other TV
  • Excellent for cartoons & animation
  • Good for use as monitor
  • Very good reflections
Advantages of the Sony X77L (LCD)
  • Very good motion processing
  • Good viewing angle

Key differences

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Picture Quality

8.7
65U8K
KD-65X77L
5.6
8.21/10
CONTRAST
3.58/10
9.2/10
COLOR VOLUME SCORE
6.3/10
miniLED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U8K (LCD) has very good picture quality, while the Sony X77L (LCD) has poor picture quality.

Movies & TV

8.5
65U8K
KD-65X77L
5.2
8.21/10
CONTRAST
3.58/10
10.0/10
BLACK UNIFORMITY
5.8/10
7.0/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U8K (LCD) is very good for movies & TV, while the Sony X77L (LCD) is poor.

Sports

6.3
65U8K
KD-65X77L
6.8
3.5/10
MOTION PROCESSING
8.5/10
144Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
7.0/10
9.1/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Hisense U8K (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.

Gaming

8.6
65U8K
KD-65X77L
5.8
6.8/10
RESPONSE TIME SCORE
5.9/10
7.6/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
8.5/10
90.0/100
GAMING LOCAL DIMMING
5.0/100
9.2/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Hisense U8K (LCD) is very good for gaming, while the Sony X77L (LCD) is poor.

Cartoons & Animation

9.1
65U8K
KD-65X77L
6.0
8.3/10
COLOR GAMUT SCORE
5.9/10
9.2/10
COLOR VOLUME SCORE
6.3/10
9.1/10
SDR BRIGHTNESS SCORE
7.2/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.0/10
GRAY UNIFORMITY
7.7/10
The Hisense U8K (LCD) is excellent for cartoons & animation, while the Sony X77L (LCD) is only fair.

News, Talk, & Other TV

8.6
65U8K
KD-65X77L
6.0
9.1/10
SDR BRIGHTNESS SCORE
7.2/10
7.0/10
UPSCALING
7.0/10
The Hisense U8K (LCD) is very good for news, talk, & other TV, while the Sony X77L (LCD) is only fair.

Bright Room

9.7
65U8K
KD-65X77L
6.0
5.3/10
VIEWING ANGLE
7.7/10
9.1/10
SDR BRIGHTNESS SCORE
7.2/10
9.1/10
HDR BRIGHTNESS SCORE
6.2/10
8.9/10
REFLECTIONS SCORE
6.3/10
The Hisense U8K (LCD) is best in class for bright room, while the Sony X77L (LCD) is only fair.

Cost

$898
65U8K
KD-65X77L
$598
Product image
Product image

$200

$400

$600

$800

$1,000

$1,200

$1,400

The Hisense U8K (LCD) has a price of $898 and the Sony X77L (LCD) costs $598.
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How the Hisense U8K (LCD) and the Sony X77L (LCD) compare to other TVs

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Spec Comparison

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Hisense U8K (LCD)Sony X77L (LCD)
Hisense U8K (LCD)Sony X77L (LCD)

GENERAL

Price
$898
$598
Brand
HisenseSony
Release Date
August 2, 2023July 4, 2023
Full name
65U8KKD-65X77L
Screen Size
65"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Google TVGoogle TV
Sound Quality Score
8.3/106.1/10
NextGen Ready
YesNo
HDMI Ports
43
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
8.7/105.6/10
Bright Room Score
9.7/106/10
Gaming Score
8.6/105.8/10
Movies & TV Score
8.5/105.2/10
Sports Score
6.3/106.9/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
33.1" x 57.2" x 3"33.3" x 57.6" x 2.9"
Dimensions with Stand (H x W)
35.5" x 57.2"36" x 57.6"
Weight without Stand
56.4 lbs45 lbs
VESA Mount
400 x 400300 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesYes
Auto Low Latency Mode
YesYes
Contrast
8.2/103.6/10
Local Dimming
8/103/10

SOUND

Speaker Setup
2.1.22.0
Speaker Power
50 W20 W
Dolby Atmos
YesYes
DTS:X
YesUp to DTS Digital Surround, Bypass only

Shopping

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Sony X77L (LCD)

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Dig into reviews and images

HDTVs and more

Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."

Get a great deal on the Hisense U8K (LCD) or the Sony X77L (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
122,130
Recommendations made
18,320
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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