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Updated January 10, 2024·
When choosing between the Hisense U8G and the Sony A90J, consider the following: The Hisense U8G has a lower price point, better brightness in both SDR and HDR content which makes it well-suited for bright rooms, and it has a high contrast ratio for good performance in dark rooms. The Sony A90J costs more but offers superior overall picture quality including better viewing angles, gray and black uniformity, which are essential for movies and varied viewing positions. It has an OLED screen that provides excellent dark room performance. For gaming, both TVs perform well but the Sony A90J has a slight edge, especially in color performance out of the box. If sound quality is important, note that the Sony A90J has better speakers. The Hisense U8G is a great budget-friendly option with excellent performance for mixed usage, whereas the Sony A90J is more expensive but excels at providing a top-notch viewing experience, particularly for movie enthusiasts and those with varied seating arrangements. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8G (LCD)
- Very good for bright room
Advantages of the Sony A90J (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Excellent for sports
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Picture Quality
8.0
8.7
7.63/10
CONTRAST
10.00/10
7.7/10
COLOR VOLUME SCORE
7.4/10
LED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) and Hisense U8G (LCD) both have very good picture quality, though the Sony A90J (OLED) has somewhat better picture quality.
Movies & TV
8.0
9.1
7.63/10
CONTRAST
10.00/10
7.2/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the Hisense U8G (LCD) is very good.
Sports
6.4
9.2
3.9/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.3/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the Hisense U8G (LCD) is only fair.
The Sony A90J OLED TV provides an excellent sports viewing experience due to its superior motion processing and wider viewing angles, which help maintain picture quality across different seating positions. The Hisense U8G LCD TV has limitations in these areas with less effective motion processing and narrower viewing angles, leading to a fair sports watching experience.
Gaming
8.3
8.8
8.1/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
7.3/10
3.9/10
MOTION PROCESSING
10.0/10
80.0/100
GAMING LOCAL DIMMING
100.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) and Hisense U8G (LCD) are both very good for gaming, though the Sony A90J (OLED) is somewhat better.
The Hisense U8G provides an impressive gaming performance due to its very fast response time and low input lag, which is essential for fast-paced gaming, and it operates at a 120Hz refresh rate. On the other hand, the Sony A90J stands out with excellent response time and similarly low input lag, along with its OLED panel at 120Hz refresh rate, delivering exceptional motion clarity and deep blacks for a more immersive gaming experience.
Bright Room
8.9
7.3
5.3/10
VIEWING ANGLE
8.5/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
8.4/10
HDR BRIGHTNESS SCORE
7.4/10
8.6/10
REFLECTIONS SCORE
9.2/10
The Hisense U8G (LCD) is very good for bright room, while the Sony A90J (OLED) is good.
The Hisense U8G (LCD) is better suited for bright rooms due to its very good SDR and HDR brightness, which means it can produce brighter images that stand out more in well-lit environments, along with very good reflection handling to minimize distractions. In contrast, the Sony A90J (OLED), while offering good reflection handling, does not reach the same level of brightness in SDR and HDR, making it less optimal than the Hisense U8G in very bright conditions.
Cost
$1,707
$2,498
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
The Hisense U8G (LCD) has a price of $1,707 and the Sony A90J (OLED) costs $2,498.
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Key similarities
Cartoons & Animation
8.6
8.5
8.1/10
COLOR GAMUT SCORE
7.8/10
7.7/10
COLOR VOLUME SCORE
7.4/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
9.0/10
COLORS OUT OF THE BOX SCORE
8.3/10
6.4/10
GRAY UNIFORMITY
9.8/10
The Hisense U8G (LCD) and Sony A90J (OLED) are both very good for cartoons & animation.
The Hisense U8G (LCD) delivers vibrant and accurate colors straight out of the box, with a very good color gamut that makes cartoons and animations look vibrant. Comparatively, the Sony A90J (OLED) also produces very good out-of-the-box colors, and its perfect contrast ratio enhances color depth, which is essential for the varied hues often found in animated content.
News, Talk, & Other TV
8.6
8.9
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
The Sony A90J (OLED) and Hisense U8G (LCD) are both very good for news, talk, & other TV.
The Hisense U8G provides commendable SDR brightness and upscaling, making it a strong choice for watching news and TV programs in bright rooms. Conversely, the Sony A90J excels in upscaling and offers superior out-of-the-box colors, alongside a wide color gamut and perfect contrast, which enhances the viewing experience for the same content but particularly in darker environments.
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How the Hisense U8G (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8G (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,707 | $2,498 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | May 2, 2021 | March 2, 2021 | |
Full name | |||
Full name | 65U8G | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.1/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 8.9/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 8.3/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 4.1" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.1" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 53.4 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.6/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony A90J (OLED)
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Dig into reviews and images
Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the Hisense U8G (LCD) or the Sony A90J (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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