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Updated January 10, 2024·
The Hisense U8G offers better overall picture quality, higher contrast, and superior brightness in both SDR and HDR. It's great for gaming due to its excellent response time and low input lag. It's also good in bright rooms. In comparison, the Sony X77L costs less and still offers decent performance. It has a wide viewing angle, which is beneficial for larger gatherings. The Hisense U8G does not perform as well as the Sony in terms of viewing angle but excels in dark room settings, whereas the Sony's performance is not as strong in darker rooms. Neither TV has great speakers, implying a soundbar or external speaker setup could complement either choice. The Hisense has support for HDR10+ and Dolby Vision, but the Sony doesn't, which could be important for future-proofing and enjoying high dynamic range content. Both sets are recent and similar in size. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8G (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Very good reflections
Advantages of the Sony X77L (LCD)
- Very good motion processing
- Good viewing angle
Key differences
Picture Quality
8.0
5.6
7.63/10
CONTRAST
3.58/10
7.7/10
COLOR VOLUME SCORE
6.3/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U8G (LCD) has very good picture quality, while the Sony X77L (LCD) has poor picture quality.
Movies & TV
8.0
5.2
7.63/10
CONTRAST
3.58/10
7.2/10
BLACK UNIFORMITY
5.8/10
7.5/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U8G (LCD) is very good for movies & TV, while the Sony X77L (LCD) is poor.
The Hisense U8G is better for movies and cinematic TV due to its higher contrast, effective local dimming, and better black uniformity which are crucial for dark scene performance, while the Sony X77L falls short in these areas compromising the viewing experience in these aspects. Although the Sony X77L has better viewing angles making it suitable for wide seating arrangements, it lacks the deep blacks and distinct shadow details offered by the Hisense U8G, which are vital for a cinematic experience.
Gaming
8.3
5.8
8.1/10
RESPONSE TIME SCORE
5.9/10
7.6/10
INPUT LAG SCORE
8.7/10
3.9/10
MOTION PROCESSING
8.5/10
80.0/100
GAMING LOCAL DIMMING
5.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Hisense U8G (LCD) is very good for gaming, while the Sony X77L (LCD) is poor.
The Hisense U8G offers better performance for gaming due to its very good response time, which ensures smooth motion, and good input lag, which means less delay between a player's actions and their reflection on-screen; on the other hand, the Sony X77L, despite having very good input lag, suffers from poor response time, leading to less fluid motion during gameplay.
Cartoons & Animation
8.6
6.0
8.1/10
COLOR GAMUT SCORE
5.9/10
7.7/10
COLOR VOLUME SCORE
6.3/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
9.0/10
COLORS OUT OF THE BOX SCORE
8.8/10
6.4/10
GRAY UNIFORMITY
7.7/10
The Hisense U8G (LCD) is very good for cartoons & animation, while the Sony X77L (LCD) is only fair.
The Hisense U8G excels in displaying cartoons and animation due to its excellent colors out of the box and very good color gamut, which are critical for vibrant and true-to-life images. In contrast, while the Sony X77L is noted for very good colors out of the box, it falls behind with a poor color gamut, indicating it may not reproduce colors as faithfully, which is particularly noticeable in content like cartoons that rely on a wide and accurate range of colors.
News, Talk, & Other TV
8.6
6.0
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
7.5/10
UPSCALING
7.0/10
The Hisense U8G (LCD) is very good for news, talk, & other TV, while the Sony X77L (LCD) is only fair.
The Hisense U8G is considered better for watching news, talk shows, and other TV programs primarily due to its superior upscaling and SDR brightness which are crucial for such content, enhancing clarity and visibility across various quality inputs. Conversely, the Sony X77L, while still delivering a fair experience, falls short in these very important aspects, potentially resulting in a less crisp image, especially in brighter room conditions.
Bright Room
8.9
6.0
5.3/10
VIEWING ANGLE
7.7/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
8.4/10
HDR BRIGHTNESS SCORE
6.2/10
8.6/10
REFLECTIONS SCORE
6.3/10
The Hisense U8G (LCD) is very good for bright room, while the Sony X77L (LCD) is only fair.
The Hisense U8G performs better in a bright room mainly because it has higher SDR and HDR brightness, which makes the screen easier to see in daylight, and it handles reflections very well, so the image remains clear even when there are light sources around. In contrast, the Sony X77L has lower brightness levels and is only fair at handling reflections, meaning it can struggle with visibility in very bright conditions.
Cost
$1,707
$598
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U8G (LCD) has a price of $1,707 and the Sony X77L (LCD) costs $598.
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Key similarities
Sports
6.4
6.8
3.9/10
MOTION PROCESSING
8.5/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
7.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Hisense U8G (LCD) are both only fair for sports.
The Hisense U8G excels in response time for fast-moving sports and minimizes blur, but has a limited viewing angle that can affect group viewing, while the Sony X77L handles reflections better but struggles with motion processing which may result in blur during fast sports scenes. Both TVs display sports fairly well, with the Hisense U8G being a stronger choice for a direct view in a dark room and the Sony X77L more suitable for brighter environments or wider seating.
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How the Hisense U8G (LCD) and the Sony X77L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8G (LCD) | Sony X77L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,707 | $598 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | May 2, 2021 | July 4, 2023 | |
Full name | |||
Full name | 65U8G | KD-65X77L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 6.1/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.1/10 | 5.6/10 | |
Bright Room Score | |||
Bright Room Score | 8.9/10 | 6/10 | |
Gaming Score | |||
Gaming Score | 8.3/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 6.9/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 4.1" | 33.3" x 57.6" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.1" | 36" x 57.6" | |
Weight without Stand | |||
Weight without Stand | 53.4 lbs | 45 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.6/10 | 3.6/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
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Sony X77L (LCD)
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Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."
Get a great deal on the Hisense U8G (LCD) or the Sony X77L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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