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What we think
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Updated January 10, 2024·
The Hisense U7K typically offers a higher quality picture, better performance in movement for fast action such as sports, and more advanced gaming features, making it a solid option for a mixed usage including movies, sports, and gaming. It has a higher refresh rate display, which can be important for smooth gaming and sports viewing. However, it does not perform as well in very bright rooms compared to other TVs. The Vizio M-Series, on the other hand, may offer a better value for those on a budget while still providing a decent all-around viewing experience, but it has a lower refresh rate and its gaming features are not as advanced as the Hisense U7K. If you're watching in a sunny room, the Vizio might be the better choice, but for mixed usage in normal lighting conditions and particularly for gaming, the Hisense U7K would be worth the extra cost. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Good for use as monitor
- Good for upscaling
- Very good reflections
Advantages of the Vizio M-Series (LCD)
- The Vizio M-Series (LCD) has no clear advantages over the Hisense U7K (LCD).
Key differences
Gaming
8.8
6.4
8.1/10
RESPONSE TIME SCORE
6.7/10
7.6/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
4.6/10
85.0/100
GAMING LOCAL DIMMING
60.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
6.0/10
The Hisense U7K (LCD) is very good for gaming, while the Vizio M-Series (LCD) is only fair.
The Hisense U7K excel in gaming due to their very good response time, which is critical for fast-paced gaming to reduce motion blur and make fast action look crisp. Contrastingly, the Vizio M-Series have just fair response time, which can make fast-moving objects look blurrier, detracting from the gaming experience.
News, Talk, & Other TV
8.3
7.6
8.4/10
SDR BRIGHTNESS SCORE
7.5/10
7.0/10
UPSCALING
6.6/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Vizio M-Series (LCD) is good.
The Hisense U7K is better for watching news and other TV programs as it has superior SDR brightness, enhancing visibility in well-lit rooms, and better upscaling quality to maintain image clarity with lower resolution content. While the Vizio M-Series also provides good performance for such content, its lower SDR brightness and upscaling capability might be less suitable for brightly lit environments or when watching lower resolution broadcasts.
Bright Room
8.1
6.6
5.3/10
VIEWING ANGLE
5.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.5/10
7.9/10
HDR BRIGHTNESS SCORE
5.8/10
8.8/10
REFLECTIONS SCORE
6.6/10
The Hisense U7K (LCD) is very good for bright room, while the Vizio M-Series (LCD) is only fair.
The Hisense U7K boasts very good SDR and HDR brightness, coupled with very good reflections handling, making it well-suited for bright rooms. In contrast, the Vizio M-Series delivers good SDR brightness but only fair performance in handling reflections, which may affect its viewing experience in well-lit environments.
Cost
$678
$750
$200
$400
$600
$800
$1,000
$1,200
The Hisense U7K (LCD) has a price of $678 and the Vizio M-Series (LCD) costs $750.
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Key similarities
Picture Quality
8.0
7.6
7.38/10
CONTRAST
7.88/10
8.2/10
COLOR VOLUME SCORE
7.8/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers Hisense U7K (LCD) to have very good picture quality, while the Vizio M-Series (LCD) has good picture quality.
Movies & TV
8.1
7.6
7.38/10
CONTRAST
7.88/10
8.0/10
BLACK UNIFORMITY
6.7/10
7.0/10
UPSCALING
6.6/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U7K (LCD) to be very good for movies & TV, while the Vizio M-Series (LCD) is good.
The Hisense U7K excels in watching movies and cinematic TV thanks to its outstanding contrast, effective local dimming, and strong black uniformity, which are vital for deep blacks and detailed shadows. The Vizio M-Series, while good for movies, performs slightly lower in these areas but still delivers a decent level of contrast and black depth, with somewhat lesser color volume and viewing angles that are less crucial but still contribute to overall picture quality.
Sports
6.3
6.2
3.5/10
MOTION PROCESSING
4.6/10
144Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
6.6/10
8.4/10
SDR BRIGHTNESS SCORE
7.5/10
Yes
HLG SUPPORT
Yes
The Hisense U7K (LCD) and Vizio M-Series (LCD) are both only fair for sports.
When watching sports, the Hisense U7K handles reflections better and has a faster response time, which results in smoother motion, but its narrower viewing angles might be less ideal for large groups. The Vizio M-Series, although offering wider viewing angles, has a slower response time and doesn't handle reflections as well, which can be distracting during fast-paced games. Both TVs exhibit only fair gray uniformity, which might be noticeable during sports with large uniform color areas like a football field or a hockey rink.
Cartoons & Animation
8.6
8.3
8.3/10
COLOR GAMUT SCORE
8.1/10
8.2/10
COLOR VOLUME SCORE
7.8/10
8.4/10
SDR BRIGHTNESS SCORE
7.5/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.0/10
GRAY UNIFORMITY
6.8/10
The Hisense U7K (LCD) and Vizio M-Series (LCD) are both very good for cartoons & animation.
The Hisense U7K and the Vizio M-Series are very good for watching cartoons and animation because they both display vibrant colors straight out of the box and have a wide color gamut that enhances the visual experience. However, the Hisense U7K has a slight edge in color volume, which means it can display a wider range of colors at different luminance levels.
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How the Hisense U7K (LCD) and the Vizio M-Series (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Vizio M-Series (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $750 | ||
Brand | |||
Brand | Hisense | Vizio | |
Release Date | |||
Release Date | August 1, 2023 | July 4, 2021 | |
Full name | |||
Full name | 65U7K | M65Q7-J01 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | SmartCast | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 7.6/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 6.7/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 6.5/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 6.3/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.9" x 57" x 3.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 34.1" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 51.1 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 400 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 7.9/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 5.7/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Bypass only | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7K (LCD) or the Vizio M-Series (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Vizio
Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.
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