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Updated January 10, 2024·
If you're looking for a more affordable option with excellent gaming performance, the Hisense U7K might suit you well. Both TVs may struggle with wider viewing angles, so they're best viewed directly in front. The Sony also has an edge in bright room performance, which could be important if you plan to watch in a well-lit environment. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- The Hisense U7K (LCD) has no clear advantages over the Sony X95K (LCD).
Advantages of the Sony X95K (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for sports
- Excellent for news, talk, & other TV
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.3
8.0
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
9.1/10
Yes
HLG SUPPORT
Yes
The Sony X95K (LCD) is very good for sports, while the Hisense U7K (LCD) is only fair.
The Sony X95K outperforms the Hisense U7K for sports watching because of its superior motion processing and faster response time, which reduce motion blur and provide smoother action sequences. Additionally, the Sony has better viewing angles and reflection handling, ensuring clear, consistent viewing even in a bright room and from different seating positions, compared to the fair performance of these features in the Hisense U7K.
Gaming
8.8
8.2
8.1/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
85.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
9.1/10
The Hisense U7K (LCD) and Sony X95K (LCD) are both very good for gaming, though the Hisense U7K (LCD) is somewhat better.
The Hisense U7K is recognized for its very good gaming performance due to its strong response time and low input lag, which are key for fast-paced gaming. Similarly, the Sony X95K is also notable in gaming for its very good response time and low input lag, providing smooth and responsive gameplay.
News, Talk, & Other TV
8.3
9.1
8.4/10
SDR BRIGHTNESS SCORE
9.1/10
7.0/10
UPSCALING
10.0/10
The Sony X95K (LCD) is excellent for news, talk, & other TV, while the Hisense U7K (LCD) is very good.
The Sony X95K excels in upscaling lower-resolution content and has a higher SDR brightness, making it better suited for viewing in well-lit environments and ensuring a clearer image for news and talk shows. The Hisense U7K is also very good for these types of content with respectable upscaling and SDR brightness, but it won't perform quite as well as the Sony X95K in these areas.
Bright Room
8.1
9.5
5.3/10
VIEWING ANGLE
6.0/10
8.4/10
SDR BRIGHTNESS SCORE
9.1/10
7.9/10
HDR BRIGHTNESS SCORE
9.1/10
8.8/10
REFLECTIONS SCORE
8.4/10
The Sony X95K (LCD) is best in class for bright room, while the Hisense U7K (LCD) is very good.
The Sony X95K excels in a bright room due to its higher SDR and HDR brightness combined with very good reflection handling, which makes the picture pop even when surrounded by ambient light. In comparison, the Hisense U7K, while providing very good performance in bright conditions, including capable reflection management, falls short of the Sony in sheer brightness, which is crucial when combating intense lighting.
Cost
$678
$1,788
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7K (LCD) has a price of $678 and the Sony X95K (LCD) costs $1,788.
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Key similarities
Picture Quality
8.0
8.0
7.38/10
CONTRAST
7.50/10
8.2/10
COLOR VOLUME SCORE
7.8/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Sony X95K (LCD) and Hisense U7K (LCD) both have very good picture quality.
Movies & TV
8.1
8.0
7.38/10
CONTRAST
7.50/10
8.0/10
BLACK UNIFORMITY
6.1/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7K (LCD) and Sony X95K (LCD) are both very good for movies & TV.
Cartoons & Animation
8.6
8.7
8.3/10
COLOR GAMUT SCORE
7.7/10
8.2/10
COLOR VOLUME SCORE
7.8/10
8.4/10
SDR BRIGHTNESS SCORE
9.1/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
8.0/10
The Sony X95K (LCD) and Hisense U7K (LCD) are both very good for cartoons & animation.
The Hisense U7K performs well for cartoons and animation due to its 'very good' scores in colors out of the box and color gamut, ensuring vibrant and accurate colors which are essential for animated content. The Sony X95K also has similar strengths with 'very good' colors out of the box but a slightly lower score in color gamut, suggesting it might offer slightly less color variety compared to the Hisense U7K.
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How the Hisense U7K (LCD) and the Sony X95K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony X95K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $1,788 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | May 3, 2022 | |
Full name | |||
Full name | 65U7K | XR-65X95K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 9.5/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 9.6/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 8/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.9" x 56.9" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 33.4" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 70.8 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 8.4/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 4.2 | |
Speaker Power | |||
Speaker Power | 40 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7K (LCD) or the Sony X95K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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