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Updated January 10, 2024·
The Hisense U7K is much less expensive compared to the Sony X95J. If gaming is a priority, the Hisense has a higher gaming performance. However, if you prioritize news, talk shows, and sports, the Sony X95J might be the better option with superior quality in these areas. In a bright room, the Sony performs better, but the Hisense isn't far behind. For movies and dark room viewing, both TVs offer similar quality. The Sony X95J has a slightly higher overall picture quality and better sound, including great speakers. Either TV supports a range of HDR formats and has good connectivity options. Choose the Hisense if you're looking for great gaming performance and a more budget-friendly option, or the Sony if you're willing to pay more for better sound and performance with sports and broadcast content. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- The Hisense U7K (LCD) has no clear advantages over the Sony X95J (LCD).
Advantages of the Sony X95J (LCD)
- Excellent for bright room
- Very good for dark room
- Very good for sports
- Excellent for news, talk, & other TV
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.3
8.0
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
8.9/10
Yes
HLG SUPPORT
Yes
The Sony X95J (LCD) is very good for sports, while the Hisense U7K (LCD) is only fair.
The Sony X95J performs significantly better in motion processing, which is crucial for smooth action during fast-paced sports, while the Hisense U7K does not handle motion nearly as well, leading to more blur during fast movements. Moreover, the Sony X95J has better viewing angles, allowing more people to watch the game from different seats without losing picture quality, whereas the Hisense U7K offers a more limited optimal viewing angle.
Gaming
8.8
8.2
8.1/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
85.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
9.1/10
The Hisense U7K (LCD) and Sony X95J (LCD) are both very good for gaming, though the Hisense U7K (LCD) is somewhat better.
The Hisense U7K and Sony X95J are both very good for gaming due in part to their quick response times and low input lag, which are crucial for fast-paced gaming. Additionally, they both support high refresh rates, further enhancing smooth gameplay.
News, Talk, & Other TV
8.3
9.1
8.4/10
SDR BRIGHTNESS SCORE
8.9/10
7.0/10
UPSCALING
10.0/10
The Sony X95J (LCD) is excellent for news, talk, & other TV, while the Hisense U7K (LCD) is very good.
The Sony X95J excels at upscaling lower resolution content and provides very good SDR brightness, making it excellent for watching news, talk shows, and other TV programs. While the Hisense U7K also offers very good SDR brightness and upscaling, it is a bit less adept at upscaling when compared to the Sony model, making it very good but not to the same extent for the same content.
Bright Room
8.1
9.4
5.3/10
VIEWING ANGLE
6.0/10
8.4/10
SDR BRIGHTNESS SCORE
8.9/10
7.9/10
HDR BRIGHTNESS SCORE
9.1/10
8.8/10
REFLECTIONS SCORE
8.4/10
The Sony X95J (LCD) is excellent for bright room, while the Hisense U7K (LCD) is very good.
The Sony X95J offers superior performance in bright rooms thanks to its excellent HDR brightness, which enhances the visibility of highlights. Both the Hisense U7K and Sony X95J handle reflections very well and have a very good SDR brightness, but the Sony boasts a higher contrast that allows it to maintain picture quality in various lighting conditions.
Cost
$678
$1,425
$0
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U7K (LCD) has a price of $678 and the Sony X95J (LCD) costs $1,425.
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Key similarities
Picture Quality
8.0
8.0
7.38/10
CONTRAST
7.50/10
8.2/10
COLOR VOLUME SCORE
7.8/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U7K (LCD) and Sony X95J (LCD) both have very good picture quality.
Movies & TV
8.1
8.0
7.38/10
CONTRAST
7.50/10
8.0/10
BLACK UNIFORMITY
6.1/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7K (LCD) and Sony X95J (LCD) are both very good for movies & TV.
The Hisense U7K provides excellent black uniformity and very good contrast, which is crucial for movie and cinematic TV viewing by delivering deeper blacks and distinct shadow details. Meanwhile, the Sony X95J offers slightly better contrast and very good local dimming which enhances the picture quality in dark scenes making images pop, although it falls behind in black uniformity, which may affect dark scene consistency.
Cartoons & Animation
8.6
8.6
8.3/10
COLOR GAMUT SCORE
7.7/10
8.2/10
COLOR VOLUME SCORE
7.8/10
8.4/10
SDR BRIGHTNESS SCORE
8.9/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
8.0/10
The Sony X95J (LCD) and Hisense U7K (LCD) are both very good for cartoons & animation.
The Hisense U7K and the Sony X95J both have very good 'Colors Out of the Box', meaning they display vibrant and accurate colors immediately upon setup, which is especially appealing when watching cartoons and animation. Additionally, both TVs have a very good 'Color Gamut', ensuring a wide range of colors, essential for the varied and rich hues typically found in animated content.
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How the Hisense U7K (LCD) and the Sony X95J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony X95J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $1,425 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | May 1, 2021 | |
Full name | |||
Full name | 65U7K | XR-65X95J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 9.5/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 8/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.9" x 56.9" x 26" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 33.5" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 60.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 8.4/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.1 | |
Speaker Power | |||
Speaker Power | 40 W | 50 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7K (LCD) or the Sony X95J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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