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Updated January 10, 2024·
The Hisense U7K is less expensive and offers great gaming performance, but it may not be the best choice for sports or use in bright rooms. On the other hand, the Sony A95L costs more but provides superior overall picture quality, excellent performance for sports content, and better color accuracy right out of the box. It also has a higher sound quality and supports great speakers. For dark room viewing, the Sony A95L is preferable due to its OLED panel which delivers perfect black levels. However, if you're on a budget but still want a TV that can handle gaming well, the Hisense U7K is a cost-effective option. The trade-off here is between price and versatility in different viewing environments. If you have a bright room or want the best picture quality for varied content, the Sony A95L is worth the investment. If gaming is your primary concern and you're looking to save money, the Hisense U7K could suit your needs. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- The Hisense U7K (LCD) has no clear advantages over the Sony A95L (OLED).
Advantages of the Sony A95L (OLED)
- Excellent for bright room
- Best in class for dark room
- Best in class for gaming
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Best in class for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
8.0
10.0
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
9.3/10
miniLED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Sony A95L (OLED) has best in class picture quality, while the Hisense U7K (LCD) has very good picture quality.
Movies & TV
8.1
10.0
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A95L (OLED) is best in class for movies & TV, while the Hisense U7K (LCD) is very good.
The Hisense U7K provides excellent contrast, great local dimming, and outstanding black uniformity, making it very good for movies and cinematic TV. On the other hand, the Sony A95L offers perfect contrast and black uniformity, and superior color production out of the box, as well as wider viewing angles, making it the best choice for these experiences.
Sports
6.3
10.0
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
144Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
8.1/10
Yes
HLG SUPPORT
Yes
The Sony A95L (OLED) is best in class for sports, while the Hisense U7K (LCD) is only fair.
The Sony A95L is better for watching sports due to its perfect response time and motion processing, allowing for clear images without blur during fast action, and its wide viewing angles make it ideal for group viewing. Conversely, the Hisense U7K, while it performs well with fewer reflections and has decent motion processing, falls behind the Sony A95L in these critical areas, particularly in response time and viewing angles, which are crucial for sports viewing.
Gaming
8.8
10.0
8.1/10
RESPONSE TIME SCORE
10.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony A95L (OLED) is best in class for gaming, while the Hisense U7K (LCD) is very good.
The Hisense U7K is marked as having 'very good' response times and 'good' input lag, making it suitable for gaming, while the Sony A95L is ranked 'best' in both categories, which can be appreciated by competitive gamers looking for the quickest feedback and minimal delay. Both TVs offer a 144Hz refresh rate, enhancing the smoothness of fast-moving content, but the superior OLED technology of the Sony A95L provides an edge in response and input lag.
Cartoons & Animation
8.6
10.0
8.3/10
COLOR GAMUT SCORE
10.0/10
8.2/10
COLOR VOLUME SCORE
9.3/10
8.4/10
SDR BRIGHTNESS SCORE
8.1/10
8.6/10
COLORS OUT OF THE BOX SCORE
9.5/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Sony A95L (OLED) is best in class for cartoons & animation, while the Hisense U7K (LCD) is very good.
The Sony A95L (OLED) is best for watching cartoons & animation because it displays colors with higher accuracy and a wider range straight out of the box, meaning the colors you see will be more vibrant and true to the original content. In contrast, while the Hisense U7K (LCD) is also very good and will present a pleasing picture, it won't match the Sony in color richness or accuracy.
News, Talk, & Other TV
8.3
10.0
8.4/10
SDR BRIGHTNESS SCORE
8.1/10
7.0/10
UPSCALING
10.0/10
The Sony A95L (OLED) is best in class for news, talk, & other TV, while the Hisense U7K (LCD) is very good.
The Hisense U7K provides strong upscaling and very good out-of-the-box color accuracy, which makes it suitable for watching standard definition news and TV programs. On the other hand, the Sony A95L excels in these areas with better upscaling and superb color performance while also offering exceptional SDR brightness and local dimming, providing enhanced clarity and contrast which is ideal for viewing such content.
Bright Room
8.1
9.0
5.3/10
VIEWING ANGLE
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
8.1/10
7.9/10
HDR BRIGHTNESS SCORE
8.2/10
8.8/10
REFLECTIONS SCORE
10.0/10
The Sony A95L (OLED) is excellent for bright room, while the Hisense U7K (LCD) is very good.
The Hisense U7K is effective in bright rooms due to its very good SDR and HDR brightness coupled with very good handling of reflections. The Sony A95L, however, excels in bright rooms with similar SDR and HDR brightness performance as the U7K, but with superior reflection handling, offering the best viewing experience in well-lit environments.
Cost
$678
$2,898
$0
$1,000
$2,000
$3,000
$4,000
$5,000
The Hisense U7K (LCD) has a price of $678 and the Sony A95L (OLED) costs $2,898.
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How the Hisense U7K (LCD) and the Sony A95L (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony A95L (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $2,898 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | August 7, 2023 | |
Full name | |||
Full name | 65U7K | XR-65A95L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 10/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 9/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 10/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 10/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 10/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.7" x 56.9" x 1.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 33.9" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 51.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 40 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7K (LCD) or the Sony A95L (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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