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Updated January 10, 2024·
The Hisense U7K is a more budget-friendly LCD TV and offers impressive gaming performance with a high refresh rate. However, its performance in bright rooms and for sports content is mediocre. The Sony A90J, on the other hand, costs more but delivers superior picture quality, especially in dark rooms. Its OLED screen provides great viewing angles and outstanding black uniformity. The A90J also includes excellent speakers and has better sound quality if that's important to you. For gaming and keeping costs down, the Hisense U7K is a solid pick. If you prioritize picture quality and sound for movies or dark room viewing, and don't mind spending more, the Sony A90J would be the better option. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
Advantages of the Sony A90J (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Excellent for sports
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Picture Quality
8.0
8.7
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) and Hisense U7K (LCD) both have very good picture quality, though the Sony A90J (OLED) has somewhat better picture quality.
Movies & TV
8.1
9.1
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the Hisense U7K (LCD) is very good.
The Sony A90J excels in movie and cinematic TV watching because of its superior contrast, perfect black uniformity, and excellent viewing angles which are essential for vivid picture quality and consistent colors in various seating positions. On the other hand, the Hisense U7K, while offering very good performance in terms of contrast and black uniformity, cannot match Sony's OLED technology in those aspects, but it still presents vibrant colors straight out of the box.
Sports
6.3
9.2
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.3/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the Hisense U7K (LCD) is only fair.
The Sony A90J excels in sports watching due to its OLED panel which offers excellent response times and motion processing, ensuring smooth action with little blur, and wide viewing angles, meaning the picture remains consistent even when viewed from the side. In contrast, the Hisense U7K, an LCD TV, has lower response times and motion processing which can result in more motion blur during fast-paced sports, and its more limited viewing angles can lead to color and contrast shifts when viewed off-center.
News, Talk, & Other TV
8.3
8.9
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
The Sony A90J (OLED) and Hisense U7K (LCD) are both very good for news, talk, & other TV, though the Sony A90J (OLED) is somewhat better.
The Hisense U7K has very good upscaling and SDR brightness, making it suitable for viewing news and TV programs in bright environments, but its contrast and local dimming capabilities are not as superior as those of the Sony A90J, which offers excellent contrast and local dimming, likely providing deeper blacks and more vibrant images, especially in darker settings.
Bright Room
8.1
7.3
5.3/10
VIEWING ANGLE
8.5/10
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
7.9/10
HDR BRIGHTNESS SCORE
7.4/10
8.8/10
REFLECTIONS SCORE
9.2/10
The Hisense U7K (LCD) is very good for bright room, while the Sony A90J (OLED) is good.
The Hisense U7K offers superior SDR brightness and handles reflections well, making it very good for bright rooms, whereas the Sony A90J, although good in bright environments, excels particularly in minimizing reflections but doesn't shine as brightly as the Hisense. While contrast, color volume, and color gamut are important, the Hisense's higher brightness makes it stand out for daytime viewing, despite the Sony's ability to produce perfect blacks due to its OLED panel.
Cost
$678
$2,498
$0
$1,000
$2,000
$3,000
$4,000
The Hisense U7K (LCD) has a price of $678 and the Sony A90J (OLED) costs $2,498.
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Key similarities
Gaming
8.8
8.8
8.1/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
7.3/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) and Hisense U7K (LCD) are both very good for gaming.
The Hisense U7K is valued by gamers for its very good response time and good input lag, making it responsive for gaming, while the Sony A90J excels with an excellent response time and good input lag, offering a very smooth gaming experience with minimal motion blur.
Cartoons & Animation
8.6
8.5
8.3/10
COLOR GAMUT SCORE
7.8/10
8.2/10
COLOR VOLUME SCORE
7.4/10
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Hisense U7K (LCD) and Sony A90J (OLED) are both very good for cartoons & animation.
The Hisense U7K displays cartoons and animation very well due to its strong performance in colors out of the box, as well as having a very good color gamut which ensures a wide spectrum of colors. Conversely, the Sony A90J excels in these areas through its OLED panel which delivers exceptional contrast and color volume, producing vibrant and consistent colors that are crucial for animated content.
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How the Hisense U7K (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $2,498 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | March 2, 2021 | |
Full name | |||
Full name | 65U7K | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 40 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
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Sony A90J (OLED)
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Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the Hisense U7K (LCD) or the Sony A90J (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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