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Updated January 10, 2024·
If you prioritize a high-quality picture with deep blacks and vibrant colors, and you don't mind spending more, the Sony A80K OLED would be an excellent choice, particularly useful for movies and dark room viewing. On the other hand, if you are looking for a budget-friendlier option that still offers good performance for a variety of content, the Hisense U7K LCD could serve well, though it may not match the Sony in picture quality. The Sony A80K is also suitable for gaming, but note that bright room performance may favor the Hisense U7K due to different screen technologies. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
Advantages of the Sony A80K (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Excellent for sports
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Excellent viewing angle
Key differences
Picture Quality
8.0
8.6
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Sony A80K (OLED) and Hisense U7K (LCD) both have very good picture quality, though the Sony A80K (OLED) has somewhat better picture quality.
Movies & TV
8.1
9.1
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A80K (OLED) is excellent for movies & TV, while the Hisense U7K (LCD) is very good.
The Sony A80K excels in watching movies and cinematic TV primarily because of its outstanding contrast, perfect black uniformity, and excellent viewing angles which are crucial for dark-scene performance and wider seating arrangements. Meanwhile, the Hisense U7K, despite its very good contrast and black uniformity, falls short on viewing angles and cannot match the Sony A80K's ability to deliver true blacks, which is pivotal for an immersive cinematic experience.
Sports
6.3
9.2
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A80K (OLED) is excellent for sports, while the Hisense U7K (LCD) is only fair.
The Sony A80K excels at watching sports due to its superior motion processing and excellent response time, ensuring smooth playback and minimal blur during fast action, which is ideal for sports viewing. In contrast, the Hisense U7K has lower motion processing capability and good response time, which may result in more noticeable blur and less fluid motion, making it less ideal for fast-paced sports.
News, Talk, & Other TV
8.3
8.9
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
The Sony A80K (OLED) and Hisense U7K (LCD) are both very good for news, talk, & other TV, though the Sony A80K (OLED) is somewhat better.
The Hisense U7K provides very good upscaling, making lower resolution content like standard TV programs appear clearer, and with a very good SDR brightness, it ensures that news and talk shows can be watched comfortably in most lighting conditions. On the other hand, the Sony A80K also delivers great performance in upscaling with added benefits such as perfect blacks and a wider color gamut due to its OLED screen, which enhances the viewing experience for color-rich content but it may not be as bright as the Hisense in well-lit rooms.
Bright Room
8.1
7.0
5.3/10
VIEWING ANGLE
9.1/10
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
7.9/10
HDR BRIGHTNESS SCORE
6.8/10
8.8/10
REFLECTIONS SCORE
8.9/10
The Hisense U7K (LCD) is very good for bright room, while the Sony A80K (OLED) is good.
The Hisense U7K is preferred for bright room viewing due to its very good SDR brightness, and despite its lower contrast compared to the Sony A80K, it also handles reflections very well. The Sony A80K, while still good in these aspects, has an edge in producing deeper blacks and a wider color gamut, but it falls behind the Hisense U7K in HDR brightness, which is more significant in a well-lit room.
Cost
$678
$1,698
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7K (LCD) has a price of $678 and the Sony A80K (OLED) costs $1,698.
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Key similarities
Gaming
8.8
8.8
8.1/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
7.0/10
The Hisense U7K (LCD) and Sony A80K (OLED) are both very good for gaming.
The Hisense U7K is recognized for its very good gaming performance due to its high refresh rate that allows smooth motion, and its combination of very good response time and good input lag, which makes gameplay feel responsive. In contrast, the Sony A80K, despite having a slightly lower refresh rate, excels with an excellent response time and good input lag, offering a superior response in fast-paced games and minimal delay between a player's actions and their representation on-screen.
Cartoons & Animation
8.6
8.5
8.3/10
COLOR GAMUT SCORE
8.1/10
8.2/10
COLOR VOLUME SCORE
7.4/10
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.0/10
7.0/10
GRAY UNIFORMITY
9.6/10
The Hisense U7K (LCD) and Sony A80K (OLED) are both very good for cartoons & animation.
The Hisense U7K and Sony A80K are both very good for watching cartoons and animation because they excel in displaying vibrant and accurate colors right out of the box, as well as offering a wide color gamut ensuring they can produce a broad range of colors. The color volume on both TVs is very good, which means they can maintain the quality of their colors at different levels of brightness, essential for animated content that often features varied and bright color schemes.
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How the Hisense U7K (LCD) and the Sony A80K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony A80K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $1,698 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | June 2, 2022 | |
Full name | |||
Full name | 65U7K | XR-65A80K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8.7/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 7.1/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.1/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 33" x 57.1" x 2.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 33.9" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 50.7 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 3.2 | |
Speaker Power | |||
Speaker Power | 40 W | 50 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony A80K (OLED)
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Dig into reviews and images
USA Today
Michael Desjardin | December 2022
"It’s a high-end TV through and through something that becomes clear the moment you glance at its stunning picture. The A80K’s surgically precise contrast control is likely the first thing you’ll notice about its picture ... every piece of content looks better when this amount of precision is available. Color accuracy is another strong suit; the A80K features fantastic out-of-the-box color accuracy in the Custom picture mode."
Get a great deal on the Hisense U7K (LCD) or the Sony A80K (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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