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Updated January 10, 2024·
Choosing between the Hisense U7K (LCD) and the Sony X85K (LCD) comes down to prioritizing certain aspects. If you're looking for a more affordable TV, the Hisense U7K is less expensive. For a brighter, more vivid picture in sunlit rooms, the Sony X85K will perform better. When considering gaming and connection options, the Hisense U7K has a higher refresh rate. However, if you value audio features for an immersive experience, the Sony X85K offers better audio processing capabilities. It's important to evaluate which factors — cost, picture quality in different lighting, gaming features, or sound — matter most to you. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Very good for movies & TV
- Good for use as monitor
- Very good reflections
Advantages of the Sony X85K (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
8.0
7.2
7.38/10
CONTRAST
7.50/10
8.2/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
VA
The Hisense U7K (LCD) has very good picture quality, while the Sony X85K (LCD) has good picture quality.
Movies & TV
8.1
6.4
7.38/10
CONTRAST
7.50/10
8.0/10
BLACK UNIFORMITY
6.8/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7K (LCD) is very good for movies & TV, while the Sony X85K (LCD) is only fair.
The Hisense U7K is lauded for movies and cinematic TV due to its superior local dimming and black uniformity, which results in deep blacks and better contrast in dark scenes. Conversely, the Sony X85K, despite having good contrast, lacks local dimming capability and has less impressive black uniformity, resulting in less clarity in dark scenes which is a notable disadvantage for movie experiences.
Sports
6.3
7.4
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.3/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
8.4/10
Yes
HLG SUPPORT
Yes
The Sony X85K (LCD) is good for sports, while the Hisense U7K (LCD) is only fair.
The Sony X85K excels in sports viewing primarily due to its superior motion processing, which is crucial for fast-moving content, compared to the Hisense U7K, which falls behind in this aspect, leading to potentially less smooth action in sports. While both have good response times, the Sony has slightly wider viewing angles and better handling of reflections, which translates to a more consistent picture quality across different seating positions and room conditions.
Gaming
8.8
7.5
8.1/10
RESPONSE TIME SCORE
7.6/10
7.6/10
INPUT LAG SCORE
7.3/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
0.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
7.3/10
The Hisense U7K (LCD) is very good for gaming, while the Sony X85K (LCD) is good.
The Hisense U7K offers very good response time, which is important for gaming because it reduces motion blur, and its good input lag ensures quick reaction to inputs. On the other hand, the Sony X85K, while also offering good input lag for prompt responsiveness, has only good response time, which may affect how motion is rendered compared to the Hisense U7K.
Bright Room
8.1
7.4
5.3/10
VIEWING ANGLE
5.5/10
8.4/10
SDR BRIGHTNESS SCORE
8.4/10
7.9/10
HDR BRIGHTNESS SCORE
7.0/10
8.8/10
REFLECTIONS SCORE
7.3/10
The Hisense U7K (LCD) is very good for bright room, while the Sony X85K (LCD) is good.
The Hisense U7K is better suited for bright rooms due to its very good SDR brightness and excellent performance in handling reflections, while the Sony X85K, despite having very good SDR brightness as well, isn't as effective at minimizing reflections, making it slightly less optimal in well-lit environments. Both TVs have good HDR brightness; however, the superior reflection handling of the Hisense gives it an edge in maintaining picture quality under various lighting conditions.
Cost
$542
$678
$200
$400
$600
$800
$1,000
The Hisense U7K (LCD) has a price of $542 and the Sony X85K (LCD) costs $678.
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Key similarities
Cartoons & Animation
8.6
8.5
8.3/10
COLOR GAMUT SCORE
7.5/10
8.2/10
COLOR VOLUME SCORE
7.4/10
8.4/10
SDR BRIGHTNESS SCORE
8.4/10
8.6/10
COLORS OUT OF THE BOX SCORE
9.1/10
7.0/10
GRAY UNIFORMITY
7.5/10
The Hisense U7K (LCD) and Sony X85K (LCD) are both very good for cartoons & animation.
The Hisense U7K provides very good color reproduction right out of the box, coupled with a very good color gamut, which ensures vibrant and true-to-life colors when watching cartoons and animation. In comparison, the Sony X85K offers excellent color accuracy from the start and a good color gamut, making it competent for animated content but might not display colors as richly as the Hisense U7K.
News, Talk, & Other TV
8.3
8.2
8.4/10
SDR BRIGHTNESS SCORE
8.4/10
7.0/10
UPSCALING
10.0/10
The Hisense U7K (LCD) and Sony X85K (LCD) are both very good for news, talk, & other TV.
The Hisense U7K and Sony X85K are well-suited for news and TV programs because of their very good upscaling capabilities, ensuring that lower-resolution content is displayed clearly. The Hisense U7K offers good colors out of the box and a wide color gamut which may enhance the viewing experience, while the Sony X85K stands out with excellent motion processing which could be beneficial for fast-paced content.
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How the Hisense U7K (LCD) and the Sony X85K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony X85K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$542 | $678 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | May 4, 2022 | |
Full name | |||
Full name | 65U7K | KD-65X85K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 7.3/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 7.4/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 7.6/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 6.5/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 7.4/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.9" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 48.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7K (LCD) or the Sony X85K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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