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Updated January 10, 2024·
If you have a lower mid-range budget and need a TV that excels in gaming with higher response times and lower input lag, you may prefer the Hisense U7K. It also offers better black uniformity, which means deeper blacks in dark scenes. However, it's less suitable for bright rooms and has lower sound quality compared to the Samsung model. On the other hand, if you're willing to pay a premium price for an overall higher picture quality, more vivid colors, wider viewing angles, and better sound that includes great speakers with Dolby Atmos support, consider the Samsung S95B. It's also an OLED which means better contrast and true blacks, making it excellent for movies and dark room viewing, though this type might show screen burn-in over time with static images. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- The Hisense U7K (LCD) has no clear advantages over the Samsung S95B (OLED).
Advantages of the Samsung S95B (OLED)
- Excellent for dark room
- Excellent for gaming
- Excellent for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Excellent for cartoons & animation
- Excellent for use as monitor
- Very good for upscaling
- Very good motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
8.0
9.4
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
9.1/10
miniLED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Samsung S95B (OLED) has excellent picture quality, while the Hisense U7K (LCD) has very good picture quality.
Movies & TV
8.1
9.4
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
No
The Samsung S95B (OLED) is excellent for movies & TV, while the Hisense U7K (LCD) is very good.
The Samsung S95B, with its OLED technology, excels in movie and cinematic TV viewing due to its perfect black uniformity and local dimming that significantly enhances contrast in a way that LCD TVs like the Hisense U7K cannot match. While the Hisense U7K offers very good colors out of the box and adequate performance for these viewing experiences, it is overshadowed by the Samsung's superior viewing angles, color volume, and exceptional gray uniformity.
Sports
6.3
8.7
3.5/10
MOTION PROCESSING
8.2/10
144Hz
REFRESH RATE
144Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.0/10
UPSCALING
8.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
Yes
HLG SUPPORT
Yes
The Samsung S95B (OLED) is very good for sports, while the Hisense U7K (LCD) is only fair.
The Samsung S95B has excellent motion processing and a wide viewing angle which greatly benefits sports watching, whereas the Hisense U7K, despite good reflection handling, falls short in motion processing and suffers from a more limited viewing angle which can affect the viewing experience in dynamic sports scenes. While the Hisense U7K has a very good response time which is beneficial for sports, the superior response time and motion handling of the Samsung S95B provides a smoother, clearer picture during fast action, justifying its higher performance in sports viewing.
Gaming
8.8
9.4
8.1/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
10.0/10
3.5/10
MOTION PROCESSING
8.2/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Samsung S95B (OLED) is excellent for gaming, while the Hisense U7K (LCD) is very good.
The Hisense U7K delivers a very good response and low input lag making it suitable for gaming, while the Samsung S95B offers an even better experience with top-notch response time and the lowest input lag available, thus providing a flawless gaming experience that is critical for fast-paced games.
Cartoons & Animation
8.6
9.4
8.3/10
COLOR GAMUT SCORE
9.3/10
8.2/10
COLOR VOLUME SCORE
9.1/10
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
8.6/10
COLORS OUT OF THE BOX SCORE
9.1/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Samsung S95B (OLED) is excellent for cartoons & animation, while the Hisense U7K (LCD) is very good.
For watching cartoons and animation, the Samsung S95B shows colors excellently right out of the box and has an exceptional color gamut, making the viewing experience rich and vibrant. In comparison, the Hisense U7K also provides very good colors out of the box and a very good color gamut, but the performance isn't as strong as the OLED Samsung S95B, particularly in terms of the breadth and depth of colors displayed.
News, Talk, & Other TV
8.3
9.2
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
7.0/10
UPSCALING
8.0/10
The Samsung S95B (OLED) is excellent for news, talk, & other TV, while the Hisense U7K (LCD) is very good.
The Hisense U7K offers very good SDR brightness and upscaling, which makes it suitable for viewing news and talk shows that are not in high definition. In contrast, the Samsung S95B stands out with its exceptional contrast, wider color gamut, and better color accuracy out of the box, offering a more vibrant picture quality for such content.
Cost
$678
$1,697
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7K (LCD) has a price of $678 and the Samsung S95B (OLED) costs $1,697.
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Key similarities
Bright Room
8.1
8.4
5.3/10
VIEWING ANGLE
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
7.9/10
HDR BRIGHTNESS SCORE
8.0/10
8.8/10
REFLECTIONS SCORE
10.0/10
The Samsung S95B (OLED) and Hisense U7K (LCD) are both very good for bright room.
The Hisense U7K has very good SDR brightness and handles reflections very well, making it a solid choice for watching TV in a bright room. In contrast, the Samsung S95B, while having good SDR brightness, excels at handling reflections which can provide an even clearer picture in brightly lit environments.
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How the Hisense U7K (LCD) and the Samsung S95B (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Samsung S95B (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $1,697 | ||
Brand | |||
Brand | Hisense | Samsung | |
Release Date | |||
Release Date | August 1, 2023 | April 2, 2022 | |
Full name | |||
Full name | 65U7K | QN65S95B | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Tizen | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 9.4/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 8.5/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 9.5/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 8.7/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.5" x 56.9" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 35.1" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 47.8 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.2.2 | |
Speaker Power | |||
Speaker Power | 40 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
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Samsung S95B (OLED)
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Business Insider
Steven Cohen | March 2023
"Samsung's S95B is easily one of the best high-end 4K TVs on the market. S95B is able to achieve industry-leading color performance and a brighter screen than typical OLEDs. In fact, the display's OLED color coverage is nearly in a class of its own. The S95B is a beautiful TV, even when it's off. The display has a pleasing, minimalist design with nearly bezel-less borders and an impressively thin profile."
Get a great deal on the Hisense U7K (LCD) or the Samsung S95B (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Samsung
Samsung, a South Korean electronics manufacturer, holds the title of being the largest global TV vendor in terms of units sold. They offer a diverse lineup of TV products that cater to various budget ranges. A notable achievement in recent years is the development of Quantum Dots, a technology that enhances color reproduction, resulting in richer and more vibrant hues. Samsung TVs are well-regarded for their high manufacturing quality and user-friendly software, making them an excellent choice for consumers seeking an intuitive viewing experience.
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