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Updated January 16, 2024·
For a more budget-friendly option that performs well across various content, consider the Hisense U7K; however, it may not deliver the same quality picture in a brightly lit room as the LG B3. The LG B3, while typically more expensive, offers superior performance for movies and in darker rooms, thanks to its OLED panel, which provides exceptional contrast and black levels. If gaming is a priority, it's important to note that the LG B3's OLED technology might present some risk of burn-in with static images, which is less of a concern with the Hisense U7K's LCD screen. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
Advantages of the LG B3 (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Very good for sports
- Very good for use as monitor
- Very good motion processing
- Best in class viewing angle
- Excellent reflections
Key differences
Picture Quality
8.0
8.8
7.38/10
CONTRAST
10/10
8.2/10
COLOR VOLUME SCORE
8.1/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBC
The LG B3 (OLED) and Hisense U7K (LCD) both have very good picture quality, though the LG B3 (OLED) has somewhat better picture quality.
Movies & TV
8.1
9.2
7.38/10
CONTRAST
10/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The LG B3 (OLED) is excellent for movies & TV, while the Hisense U7K (LCD) is very good.
The Hisense U7K offers a high contrast ratio and good black uniformity which enhances movie-watching experiences, but its colors out of the box and viewing angles are less impressive compared to the LG B3. The LG B3 excels with perfect contrast and exceptional viewing angles due to its OLED technology, providing vibrant and consistent colors across a wider viewing area, making it a superior choice for watching movies and cinematic TV.
Sports
6.3
8.3
3.5/10
MOTION PROCESSING
8.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.0/10
UPSCALING
7.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.1/10
Yes
HLG SUPPORT
Yes
The LG B3 (OLED) is very good for sports, while the Hisense U7K (LCD) is only fair.
The LG B3 OLED has an advantage over the Hisense U7K LCD in sports viewing mainly due to its excellent motion processing which results in smoother sequences with little to no motion blur, and wide viewing angles that allow for consistent picture quality no matter where you're seated. While the Hisense U7K performs well in handling reflections and has a very good response time, its poorer motion processing and narrower viewing angles make it less ideal for fast-moving sports content.
Bright Room
8.1
7.3
5.3/10
VIEWING ANGLE
9.5/10
8.4/10
SDR BRIGHTNESS SCORE
7.1/10
7.9/10
HDR BRIGHTNESS SCORE
7.2/10
8.8/10
REFLECTIONS SCORE
9.2/10
The Hisense U7K (LCD) is very good for bright room, while the LG B3 (OLED) is good.
The Hisense U7K (LCD) is better suited for bright rooms because its SDR Brightness is very good, which helps maintain image clarity in well-lit conditions, and it has very good reflection handling, minimizing the impact of light sources on the screen. Although the LG B3 (OLED) also has good SDR brightness and excellent reflection handling, its inherent contrast and color performance, which are their best qualities, are more significant in darker settings.
Cost
$678
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U7K (LCD) has a price of $678 and the LG B3 (OLED) costs $998.
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Key similarities
Gaming
8.8
8.9
8.1/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
10.0/10
3.5/10
MOTION PROCESSING
8.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The LG B3 (OLED) and Hisense U7K (LCD) are both very good for gaming.
The Hisense U7K provides a very good gaming experience with a high response time and good input lag, which is great for fast-paced gaming, while the LG B3 excels with an excellent response time and the best input lag, delivering even smoother motion and quicker on-screen reactions for the most responsive gaming sessions.
Cartoons & Animation
8.6
8.7
8.3/10
COLOR GAMUT SCORE
8.3/10
8.2/10
COLOR VOLUME SCORE
8.1/10
8.4/10
SDR BRIGHTNESS SCORE
7.1/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
9.5/10
The LG B3 (OLED) and Hisense U7K (LCD) are both very good for cartoons & animation.
The Hisense U7K displays cartoons and animation with vibrant and accurate colors straight out of the box, and it boasts a wide color gamut allowing for more shades of colors to be displayed. The LG B3 excels similarly out of the box, but thanks to its OLED technology, it also delivers perfect blacks enhancing contrast which can make colorful animation pop, though it may not be as bright as the Hisense U7K in well-lit rooms.
News, Talk, & Other TV
8.3
8.3
8.4/10
SDR BRIGHTNESS SCORE
7.1/10
7.0/10
UPSCALING
7.0/10
The LG B3 (OLED) and Hisense U7K (LCD) are both very good for news, talk, & other TV.
The Hisense U7K showcases SDR content brightly and effectively upscales lower resolution content, making it suitable for watching news and talk shows, but the LG B3 provides deeper contrasts and more vibrant colors right out of the box, also excelling in these viewing scenarios despite slightly lower SDR brightness. Both TVs offer very good upscaling and color accuracy out of the box, which are essential for viewing standard TV programs, with local dimming and color gamut being robust on both, although the OLED technology of the LG B3 generally offers superior contrast compared to the LCD technology of the Hisense U7K.
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How the Hisense U7K (LCD) and the LG B3 (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | LG B3 (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $998 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | August 1, 2023 | April 2, 2023 | |
Full name | |||
Full name | 65U7K | OLED65B3 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | WebOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 7/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8.9/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 7.4/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.3/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 8.3/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.8" x 57" x 1.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 34.2" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 52.9 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
Get a great deal on the Hisense U7K (LCD) or the LG B3 (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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