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Updated January 10, 2024·
If you value gaming performance, especially for fast-moving content, the Hisense U7K may suit you due to its higher refresh rate, lower input lag, and quicker response time. However, if you prefer superior picture quality for movies, series, and varied content viewing, especially in dark rooms, then the LG B1 OLED TV would be the better choice despite being more expensive, as it provides better contrast, black uniformity, and wide viewing angles. The LG B1 OLED is not as bright as the Hisense U7K, which might be less optimal for very bright rooms. Moreover, the Hisense U7K has miniLED technology that enhances its brightness and contrast, making a strong case if those features are a priority for you. Both TVs support major HDR formats and offer similar audio features and connectivity options. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
Advantages of the LG B1 (OLED)
- Very good for dark room
- Very good for sports
- Very good for use as monitor
- Very good for upscaling
- Very good motion processing
- Excellent viewing angle
- Excellent reflections
Key differences
Movies & TV
8.1
8.9
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The LG B1 (OLED) and Hisense U7K (LCD) are both very good for movies & TV, though the LG B1 (OLED) is somewhat better.
The Hisense U7K (LCD) excels in contrast and black uniformity which enhances the depth and richness of movies and cinematic TV, but its viewing angles may limit the experience from off-center positions. In comparison, the LG B1 (OLED) offers impeccable contrast with perfect black uniformity and wider viewing angles, providing consistent quality across different seating positions but might be less impressive in bright rooms due to its fair HDR brightness.
Sports
6.3
8.3
3.5/10
MOTION PROCESSING
8.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
8.0/10
7.0/10
UPSCALING
8.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The LG B1 (OLED) is very good for sports, while the Hisense U7K (LCD) is only fair.
The LG B1 has an excellent response time, which is crucial for maintaining clarity during fast-moving sports scenes, and it also offers wider viewing angles, meaning the picture remains accurate when viewed from the side. In comparison, while the Hisense U7K provides very good motion processing which helps to reduce blur in sports, its lower viewing angles and reflections handling mean it’s less suitable for large groups watching in bright rooms.
Cartoons & Animation
8.6
8.1
8.3/10
COLOR GAMUT SCORE
8.1/10
8.2/10
COLOR VOLUME SCORE
7.1/10
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
8.6/10
COLORS OUT OF THE BOX SCORE
7.1/10
7.0/10
GRAY UNIFORMITY
9.6/10
The Hisense U7K (LCD) and LG B1 (OLED) are both very good for cartoons & animation, though the Hisense U7K (LCD) is somewhat better.
Bright Room
8.1
7.0
5.3/10
VIEWING ANGLE
9.1/10
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
7.9/10
HDR BRIGHTNESS SCORE
6.6/10
8.8/10
REFLECTIONS SCORE
9.2/10
The Hisense U7K (LCD) is very good for bright room, while the LG B1 (OLED) is good.
The Hisense U7K is exceptional for watching TV in a bright room due to its very good SDR brightness and very good reflections handling, which ensures visibility in well-lit environments. The LG B1, despite having excellent reflections handling, offers only good SDR brightness, making it slightly less suitable than the Hisense U7K for brightly lit rooms.
Cost
$678
$1,700
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7K (LCD) has a price of $678 and the LG B1 (OLED) costs $1,700.
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Key similarities
Picture Quality
8.0
8.4
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
7.1/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBC
The LG B1 (OLED) and Hisense U7K (LCD) both have very good picture quality.
Gaming
8.8
8.9
8.1/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
8.0/10
3.5/10
MOTION PROCESSING
8.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
6.7/10
The LG B1 (OLED) and Hisense U7K (LCD) are both very good for gaming.
The Hisense U7K stands out in gaming due to its very good response time and good input lag, making it responsive for fast-paced games. The LG B1, on the other hand, offers exceptional response time and very good input lag, providing a smooth and immersive gaming experience with minimal motion blur and delay.
News, Talk, & Other TV
8.3
8.5
8.4/10
SDR BRIGHTNESS SCORE
7.0/10
7.0/10
UPSCALING
8.0/10
The LG B1 (OLED) and Hisense U7K (LCD) are both very good for news, talk, & other TV.
The Hisense U7K provides very good SDR brightness and upscaling, which is essential for clear images when watching news and TV programs in various resolutions, and its out-of-the-box colors are very good, minimizing the need for adjustments.
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How the Hisense U7K (LCD) and the LG B1 (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | LG B1 (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $1,700 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | August 1, 2023 | March 2, 2021 | |
Full name | |||
Full name | 65U7K | OLED65B1 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | webOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 7.8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8.4/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 7/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 8.3/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.7" x 57" x 1.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 34.2" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 52.9 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 40 W | 40 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
Get a great deal on the Hisense U7K (LCD) or the LG B1 (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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