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Updated January 10, 2024·
If you're seeking a higher quality picture and gaming performance with a tighter budget, the Hisense U7K is a strong choice, especially as it costs less. It performs particularly well in dark rooms. In contrast, the LG NANO90, while pricier, might offer better viewing angles, which could be important if you regularly watch TV with a group spread out across the room. The NANO90 might not match the U7K in picture quality, but if you value having slightly better sound and don't mind spending more, it could be a good option. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Good for dark room
- Very good for movies & TV
- Very good for news, talk, & other TV
- Very good for cartoons & animation
Advantages of the LG NANO90 (LCD)
- Good motion processing
Key differences
Picture Quality
8.0
6.1
7.38/10
CONTRAST
5.28/10
8.2/10
COLOR VOLUME SCORE
6.6/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
IPS
The Hisense U7K (LCD) has very good picture quality, while the LG NANO90 (LCD) has only fair picture quality.
Movies & TV
8.1
5.6
7.38/10
CONTRAST
5.28/10
8.0/10
BLACK UNIFORMITY
5.3/10
7.0/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7K (LCD) is very good for movies & TV, while the LG NANO90 (LCD) is poor.
The Hisense U7K provides a superior movie and cinematic TV experience because of its higher contrast, local dimming, and black uniformity, which delivers deeper blacks and a more immersive visual experience. In comparison, the LG NANO90 struggles in these areas, which can result in less impactful dark scenes and a less engaging viewing experience for movies and cinematic content.
Gaming
8.8
8.0
8.1/10
RESPONSE TIME SCORE
7.6/10
7.6/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
7.5/10
85.0/100
GAMING LOCAL DIMMING
50.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
7.6/10
The Hisense U7K (LCD) and LG NANO90 (LCD) are both very good for gaming, though the Hisense U7K (LCD) is somewhat better.
The Hisense U7K and LG NANO90 are both solid choices for gaming due to their low input lag and high response time scores, making them responsive to fast-paced action. The Hisense U7K offers a higher refresh rate which is beneficial for smoother gameplay, whereas the LG NANO90, with a slightly lower refresh rate, still provides a very good gaming experience.
Cartoons & Animation
8.6
5.6
8.3/10
COLOR GAMUT SCORE
6.5/10
8.2/10
COLOR VOLUME SCORE
6.6/10
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
8.6/10
COLORS OUT OF THE BOX SCORE
4.3/10
7.0/10
GRAY UNIFORMITY
5.9/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the LG NANO90 (LCD) is poor.
The Hisense U7K excels in displaying cartoons and animation due to its very good color performance straight out of the box and very good coverage of color gamut and volume, which are vital for vivid and varied colors. In contrast, the LG NANO90 performs poorly with cartoons and animation because its colors out of the box are poor and it has only fair color gamut and volume, leading to less accurate and less vibrant colors.
News, Talk, & Other TV
8.3
6.4
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
7.0/10
UPSCALING
7.5/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the LG NANO90 (LCD) is only fair.
The Hisense U7K has very good upscaling and SDR brightness, along with very good colors out of the box, which enhances its performance for watching news and talk shows. In contrast, the LG NANO90, while offering good SDR brightness, has poor colors out of the box, which makes it less optimal for the same content.
Bright Room
8.1
6.9
5.3/10
VIEWING ANGLE
6.3/10
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
7.9/10
HDR BRIGHTNESS SCORE
7.2/10
8.8/10
REFLECTIONS SCORE
8.0/10
The Hisense U7K (LCD) is very good for bright room, while the LG NANO90 (LCD) is only fair.
The Hisense U7K boasts a very good SDR brightness and excellent reflection handling which makes it shine in bright rooms, whereas the LG NANO90, despite good reflection handling, only has fair ratings in SDR and HDR brightness, making it less ideal for such environments.
Cost
$678
$1,719
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7K (LCD) has a price of $678 and the LG NANO90 (LCD) costs $1,719.
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Key similarities
Sports
6.3
6.8
3.5/10
MOTION PROCESSING
7.5/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
7.5/10
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
Yes
HLG SUPPORT
Yes
The LG NANO90 (LCD) and Hisense U7K (LCD) are both only fair for sports.
The Hisense U7K has excellent response time which is crucial for fast-moving sports content, but its motion processing is noted as poor, possibly leading to blur during fast action; however, it has very good reflection handling, which means it'll perform well in rooms with some lights on. In contrast, the LG NANO90 has good response time and better motion processing, but its wider viewing angles make it a better choice for group viewing; though, its reflection handling is also considered very good, only its gray uniformity is somewhat lacking, which could be noticeable during sports with uniform backgrounds like hockey or football.
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How the Hisense U7K (LCD) and the LG NANO90 (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | LG NANO90 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $1,719 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | August 1, 2023 | March 2, 2021 | |
Full name | |||
Full name | 65U7K | 65NANO90 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | webOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.4/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 6.1/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 7/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 5.6/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 6.8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 33" x 57.2" x 1.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 62.2 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 400 x 400 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 5.3/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 5.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 40 W | 40 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
Shopping
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Techradar
John Archer | July 2021
"Here we have HDR pictures that look bright, but also manage to typically hit decently deep black levels.WebOS continues, though, to be one of the easiest to use. Connections are strong for a mid-range TV. Native 4K pictures look crisp and detailed."
Get a great deal on the Hisense U7K (LCD) or the LG NANO90 (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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