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65U7K
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65F301NA24
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If you prioritize overall picture quality, the Hisense U7K would be a better choice with its higher performance in various content including gaming, movies, and sports. It offers better brightness, contrast, and has local dimming for enhanced dark scenes, which could enhance your viewing experience in both dark and bright rooms. However, if budget is a concern and you primarily watch news or use the TV for casual viewing in environments without much light variation, the Insignia F30 may suffice. The Insignia lacks the high-end features of the Hisense and has lower picture quality but comes at a more affordable price. Keep in mind, the Hisense U7K also supports advanced gaming features and has better sound, but if these aren't priorities, those advantages might not justify the cost for you. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
  • Very good for bright room
  • Good for dark room
  • Very good for gaming
  • Very good for movies & TV
  • Very good for news, talk, & other TV
  • Very good for cartoons & animation
  • Good for use as monitor
  • Good for upscaling
  • Very good reflections
Advantages of the Insignia F30 2024 (LCD)
  • Good viewing angle

Key differences

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Picture Quality

8.0
65U7K
65F301NA24
5.6
7.38/10
CONTRAST
4.294871795/10
8.2/10
COLOR VOLUME SCORE
6.2/10
miniLED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U7K (LCD) has very good picture quality, while the Insignia F30 2024 (LCD) has poor picture quality.

Movies & TV

8.1
65U7K
65F301NA24
5.3
7.38/10
CONTRAST
4.294871795/10
8.0/10
BLACK UNIFORMITY
5.5/10
7.0/10
UPSCALING
5.5/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7K (LCD) is very good for movies & TV, while the Insignia F30 2024 (LCD) is poor.

Gaming

8.8
65U7K
65F301NA24
5.6
8.1/10
RESPONSE TIME SCORE
5.8/10
7.6/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
2.5/10
85.0/100
GAMING LOCAL DIMMING
0.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
5.8/10
The Hisense U7K (LCD) is very good for gaming, while the Insignia F30 2024 (LCD) is poor.

Cartoons & Animation

8.6
65U7K
65F301NA24
5.9
8.3/10
COLOR GAMUT SCORE
5.9/10
8.2/10
COLOR VOLUME SCORE
6.2/10
8.4/10
SDR BRIGHTNESS SCORE
5.3/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.1/10
7.0/10
GRAY UNIFORMITY
7.5/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the Insignia F30 2024 (LCD) is poor.

News, Talk, & Other TV

8.3
65U7K
65F301NA24
5.4
8.4/10
SDR BRIGHTNESS SCORE
5.3/10
7.0/10
UPSCALING
5.5/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Insignia F30 2024 (LCD) is poor.

Bright Room

8.1
65U7K
65F301NA24
5.5
5.3/10
VIEWING ANGLE
7.2/10
8.4/10
SDR BRIGHTNESS SCORE
5.3/10
7.9/10
HDR BRIGHTNESS SCORE
5.6/10
8.8/10
REFLECTIONS SCORE
6.0/10
The Hisense U7K (LCD) is very good for bright room, while the Insignia F30 2024 (LCD) is poor.

Cost

$678
65U7K
65F301NA24
$350
Product image
Product image

$200

$400

$600

$800

$1,000

The Hisense U7K (LCD) has a price of $678 and the Insignia F30 2024 (LCD) costs $350.
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Key similarities

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Sports

6.3
65U7K
65F301NA24
6.0
3.5/10
MOTION PROCESSING
2.5/10
144Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
5.5/10
8.4/10
SDR BRIGHTNESS SCORE
5.3/10
Yes
HLG SUPPORT
No
The Hisense U7K (LCD) and Insignia F30 2024 (LCD) are both only fair for sports.

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How the Hisense U7K (LCD) and the Insignia F30 2024 (LCD) compare to other TVs

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Spec Comparison

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Hisense U7K (LCD)Insignia F30 2024 (LCD)
Hisense U7K (LCD)Insignia F30 2024 (LCD)

GENERAL

Price
$678
$350
Brand
HisenseInsignia
Release Date
August 1, 2023March 1, 2023
Full name
65U7K65F301NA24
Screen Size
65"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Google TVFire OS
Sound Quality Score
7/106.9/10
NextGen Ready
YesNo
HDMI Ports
43
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
8/105.7/10
Bright Room Score
8.1/105.6/10
Gaming Score
8.8/105.6/10
Movies & TV Score
8.1/105.4/10
Sports Score
6.4/106.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
33.1" x 57.1" x 3.1"33.5" x 57.6" x 3.6"
Dimensions with Stand (H x W)
35.5" x 57.1"35.4" x 57.6"
Weight without Stand
43.4 lbs46.3 lbs
VESA Mount
400 x 300400 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesNo
Auto Low Latency Mode
YesNo
Contrast
7.4/104.3/10
Local Dimming
7.6/103/10

SOUND

Speaker Setup
2.0.22.0
Speaker Power
40 W24 W
Dolby Atmos
YesYes
DTS:X
YesNo

Get a great deal on the Hisense U7K (LCD) or the Insignia F30 2024 (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Insignia

Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
122,130
Recommendations made
18,320
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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