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What we think
The PerfectRec TV team Learn more
Updated January 10, 2024·
If excellent picture quality for mixed usage is a priority and budget allows, consider the Sony X95K, as it offers better performance across most content including movies, sports, and bright room situations. It also boasts better build quality and sound. However, if cost is a significant consideration, the Hisense U7H offers good value with solid performance for gaming and general TV watching, but might struggle more with sports content and doesn't excel as much as the Sony in bright rooms or with upscale build quality and sound. Both TVs support various HDR formats and are suitable for gaming with low input lag. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
- The Hisense U7H (LCD) has no clear advantages over the Sony X95K (LCD).
Advantages of the Sony X95K (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good reflections
Key differences
Movies & TV
7.4
8.0
7.50/10
CONTRAST
7.50/10
5.7/10
BLACK UNIFORMITY
6.1/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X95K (LCD) is very good for movies & TV, while the Hisense U7H (LCD) is good.
The Hisense U7H is good for watching movies and cinematic TV due to its excellent contrast, effective local dimming, and solid black uniformity, though its color performance straight out of the box and viewing angles are only fair. The Sony X95K, on the other hand, provides a very good experience for the same content, offering outstanding contrast, local dimming, black uniformity, and has the best color accuracy out of the box which enhances the viewing experience, despite its somewhat limited viewing angles.
Sports
6.0
8.0
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
9.1/10
Yes
HLG SUPPORT
Yes
The Sony X95K (LCD) is very good for sports, while the Hisense U7H (LCD) is only fair.
The Sony X95K excels in motion processing and has a better response time, making fast-moving sports scenes appear smoother, and it has superior handling of reflections, which benefits viewing in bright rooms. On the other hand, the Hisense U7H has a lower response time and fair motion processing, leading to more motion blur during action-packed sports games and less effective reflection handling, but it may still be suitable if these drawbacks are not deal-breakers for you.
Gaming
7.7
8.2
5.8/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
75.0/100
GAMING LOCAL DIMMING
85.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
9.1/10
The Sony X95K (LCD) is very good for gaming, while the Hisense U7H (LCD) is good.
The Sony X95K has a better response time, which means it will provide smoother motion, making it more suitable for fast-paced gaming, while the Hisense U7H, with a lower response time performance, won't be as fluid in high-speed games. Both the Hisense U7H and the Sony X95K have good input lag scores, ensuring minimal delay between player actions and on-screen reactions.
Cartoons & Animation
7.9
8.7
7.7/10
COLOR GAMUT SCORE
7.7/10
8.3/10
COLOR VOLUME SCORE
7.8/10
8.7/10
SDR BRIGHTNESS SCORE
9.1/10
6.5/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
8.0/10
The Sony X95K (LCD) is very good for cartoons & animation, while the Hisense U7H (LCD) is good.
The Sony X95K excels in rendering colors out of the box, providing a more vibrant viewing experience right from the start, which is crucial for the rich and varied colors found in cartoons and animation, while the Hisense U7H is slightly less impressive in that aspect. Both TVs share the same color gamut, ensuring a wide range of colors necessary for animations, but the Sony X95K potentially provides a slightly better color volume, enhancing the representation of those colors across different luminance levels.
News, Talk, & Other TV
8.1
9.1
8.7/10
SDR BRIGHTNESS SCORE
9.1/10
7.5/10
UPSCALING
10.0/10
The Sony X95K (LCD) is excellent for news, talk, & other TV, while the Hisense U7H (LCD) is very good.
The Hisense U7H excels in upscaling content and offers very good colors out of the box, making it suitable for watching news and TV programs where detail and color accuracy are important. However, the Sony X95K outperforms it with even better upscaling and SDR brightness, alongside excellent colors out of the box, providing an enhanced viewing experience for similar content in brighter environments.
Bright Room
7.7
9.5
5.4/10
VIEWING ANGLE
6.0/10
8.7/10
SDR BRIGHTNESS SCORE
9.1/10
7.5/10
HDR BRIGHTNESS SCORE
9.1/10
6.6/10
REFLECTIONS SCORE
8.4/10
The Sony X95K (LCD) is best in class for bright room, while the Hisense U7H (LCD) is good.
The Sony X95K outshines the Hisense U7H in bright room performance primarily due to its superior brightness in both standard and high dynamic range content, along with better handling of reflections. Despite both TVs having good contrast and color capabilities, the higher brightness and reflection handling make the Sony X95K better suited for environments with a lot of ambient light.
Cost
$698
$1,788
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7H (LCD) has a price of $698 and the Sony X95K (LCD) costs $1,788.
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Key similarities
Picture Quality
7.6
8.0
7.50/10
CONTRAST
7.50/10
8.3/10
COLOR VOLUME SCORE
7.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers Sony X95K (LCD) to have very good picture quality, while the Hisense U7H (LCD) has good picture quality.
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How the Hisense U7H (LCD) and the Sony X95K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7H (LCD) | Sony X95K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,788 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2022 | May 3, 2022 | |
Full name | |||
Full name | 65U7H | XR-65X95K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 9.5/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.6/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 7.7/10 | 9.6/10 | |
Gaming Score | |||
Gaming Score | 7.7/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 8/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.9" x 56.9" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 33.4" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 70.8 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.5/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 7/10 | 8.4/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 4.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
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Hisense U7H (LCD)
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Tom's guide
Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Get a great deal on the Hisense U7H (LCD) or the Sony X95K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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