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What we think
The PerfectRec TV team Learn more
Updated January 10, 2024·
If you prioritize gaming and have a lower budget, the Hisense U7H is less expensive and offers a good gaming experience with low input lag. However, it may not be the best choice for watching sports due to its lower performance in handling fast motion. The Sony X90K, while more expensive, provides a better overall picture quality and is superior for sports content with its excellent motion handling. It's also better suited for bright rooms and has a higher build quality. Both TVs offer good performance in a dark room and have solid HDR capability. Neither set excels at wide viewing angles, so they're not ideal if you frequently watch from the side. Both also support Dolby Vision and have 4 HDMI ports, but keep in mind that a sound system may be beneficial, as their built-in speakers are not exceptional. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
- The Hisense U7H (LCD) has no clear advantages over the Sony X90K (LCD).
Advantages of the Sony X90K (LCD)
- Very good for bright room
- Very good for gaming
- Good for sports
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.0
7.1
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Hisense U7H (LCD) is only fair.
The Hisense U7H has a poor response time, which is crucial for smooth motion during fast-paced sports, but handles reflections fairly well. In contrast, while the Sony X90K also has only fair handling of reflections, its excellent motion processing capabilities make it better suited for watching sports where action is fast and requires a TV to quickly refresh the image to prevent motion blur.
News, Talk, & Other TV
8.1
8.7
8.7/10
SDR BRIGHTNESS SCORE
8.7/10
7.5/10
UPSCALING
10.0/10
The Sony X90K (LCD) and Hisense U7H (LCD) are both very good for news, talk, & other TV, though the Sony X90K (LCD) is somewhat better.
The Hisense U7H and Sony X90K are both praised for watching news, talk shows, and other TV programs as they deliver strong upscaling and SDR brightness needed for such content. The Hisense has fair colors out of the box, good color gamut, and local dimming which enhances contrast, while the Sony excels with better processing of motion, making it suited to fast-moving visuals often found in TV programming.
Cost
$698
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U7H (LCD) has a price of $698 and the Sony X90K (LCD) costs $998.
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Key similarities
Picture Quality
7.6
7.7
7.50/10
CONTRAST
7.38/10
8.3/10
COLOR VOLUME SCORE
7.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
TBD
The Sony X90K (LCD) and Hisense U7H (LCD) both have good picture quality.
Movies & TV
7.4
7.5
7.50/10
CONTRAST
7.38/10
5.7/10
BLACK UNIFORMITY
6.1/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90K (LCD) and Hisense U7H (LCD) are both good for movies & TV.
The Hisense U7H is well-suited for movies and cinematic TV thanks to its strong contrast, effective local dimming, and solid black uniformity, which are crucial for dark scenes in movies. The Sony X90K also performs well with its comparable contrast and local dimming capabilities, alongside better colors straight out of the box, which contributes to a vibrant cinematic experience.
Gaming
7.7
8.1
5.8/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
75.0/100
GAMING LOCAL DIMMING
76.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
8.6/10
Although they have very similar scores, PerfectRec considers Sony X90K (LCD) to be very good for gaming, while the Hisense U7H (LCD) is good.
The Sony X90K is considered very good for gaming due to its excellent response time, ensuring that the action on the screen is smooth and with minimal blur during fast-moving scenes. While both the Hisense U7H and the Sony X90K have good input lag performance, making them responsive to gaming inputs, the superior response time of the Sony X90K gives it an edge for a more seamless gaming experience.
Cartoons & Animation
7.9
8.0
7.7/10
COLOR GAMUT SCORE
7.7/10
8.3/10
COLOR VOLUME SCORE
7.8/10
8.7/10
SDR BRIGHTNESS SCORE
8.7/10
6.5/10
COLORS OUT OF THE BOX SCORE
7.0/10
7.0/10
GRAY UNIFORMITY
6.6/10
Although they have very similar scores, PerfectRec considers Sony X90K (LCD) to be very good for cartoons & animation, while the Hisense U7H (LCD) is good.
The Sony X90K offers better out-of-the-box color accuracy, making it more suitable for cartoons and animations that benefit from vibrant and true-to-source colors. While the Hisense U7H also has a good color gamut ensuring rich colors, its out-of-the-box color performance isn't as strong as the Sony's, which can be crucial for animation enthusiasts looking for the best visual experience without extra calibration.
Bright Room
7.7
8.0
5.4/10
VIEWING ANGLE
5.4/10
8.7/10
SDR BRIGHTNESS SCORE
8.7/10
7.5/10
HDR BRIGHTNESS SCORE
8.3/10
6.6/10
REFLECTIONS SCORE
6.3/10
Although they have very similar scores, PerfectRec considers Sony X90K (LCD) to be very good for bright room, while the Hisense U7H (LCD) is good.
The Sony X90K has very good SDR and HDR brightness which helps maintain picture quality in bright environments, coupled with its fair reflections handling, making it a robust choice for well-lit rooms. On the other hand, the Hisense U7H, while also offering very good SDR brightness, has only good HDR brightness and its reflections handling is rated as fair, similar to the Sony, which means it performs well in bright rooms but the Sony has a slight edge with better HDR peak brightness. Both TVs have good color gamut and very good color volume, which ensures vibrant and consistent colors in various lighting conditions, but these are somewhat less critical factors compared to brightness and reflections when it comes to viewing in bright rooms.
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How the Hisense U7H (LCD) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7H (LCD) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2022 | May 2, 2022 | |
Full name | |||
Full name | 65U7H | XR-65X90K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.6/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 7.7/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 7.7/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 34" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.5/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 7/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense U7H (LCD)
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Tom's guide
Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Sony X90K (LCD)
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Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Hisense U7H (LCD) or the Sony X90K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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