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Updated January 10, 2024·
The Hisense U7H is a more budget-friendly choice with good overall picture quality, gaming performance, and it performs well in bright rooms. It's suitable if you watch a variety of content including news, reality TV, and animations. On the other hand, the Sony A95L comes at a premium price point but provides an exceptional viewing experience across the board, with superior picture quality, perfect for movies and sports enthusiasts who also value gaming performance. Its OLED screen delivers deeper blacks and has a broader color accuracy, which is particularly noticeable in dark rooms. If you're looking for a cost-effective option with good gaming features and bright room performance, the Hisense U7H would serve you well. But if you're willing to invest more for the best picture quality and are interested in an immersive experience for movies and gaming, especially in darker settings, then the Sony A95L is an excellent choice. It also has the added benefit of being more suitable as a monitor and comes with better sound quality and smarter features. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
- The Hisense U7H (LCD) has no clear advantages over the Sony A95L (OLED).
Advantages of the Sony A95L (OLED)
- Excellent for bright room
- Best in class for dark room
- Best in class for gaming
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Best in class for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
7.6
10.0
7.50/10
CONTRAST
10.00/10
8.3/10
COLOR VOLUME SCORE
9.3/10
LED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Sony A95L (OLED) has best in class picture quality, while the Hisense U7H (LCD) has good picture quality.
Movies & TV
7.4
10.0
7.50/10
CONTRAST
10.00/10
5.7/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A95L (OLED) is best in class for movies & TV, while the Hisense U7H (LCD) is good.
The Sony A95L's OLED technology provides perfect black uniformity and excellent contrast, essential for a cinematic experience, while its wide viewing angles preserve picture quality when viewed from the side. Although the Hisense U7H has good contrast and local dimming features for an LCD TV, it cannot match the Sony A95L's black uniformity or viewing angles, which may be noticeable particularly in dark viewing environments.
Sports
6.0
10.0
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
144Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
8.1/10
Yes
HLG SUPPORT
Yes
The Sony A95L (OLED) is best in class for sports, while the Hisense U7H (LCD) is only fair.
The Sony A95L provides best-in-class motion processing and reflection handling, making it excellent for sports, while the Hisense U7H has weaker motion processing and fair reflection handling. Moreover, the Sony A95L offers superb viewing angles and better gray uniformity, which are critical for group watching during live sports, compared to the more limited viewing angles and gray uniformity of the Hisense U7H.
Gaming
7.7
10.0
5.8/10
RESPONSE TIME SCORE
10.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
10.0/10
75.0/100
GAMING LOCAL DIMMING
100.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony A95L (OLED) is best in class for gaming, while the Hisense U7H (LCD) is good.
The Hisense U7H is good for gaming with acceptable response time and input lag, suitable for a 120Hz LCD TV, yet the Sony A95L stands out with the best possible response time and very low input lag, complemented by a higher 144Hz refresh rate on its OLED screen, which is typically preferred for the smoothest gaming experience. The tradeoff is often price, as OLED TVs like the Sony A95L are generally more expensive than LCD options like the Hisense U7H, but OLED provides superior motion handling and visual quality for gaming.
Cartoons & Animation
7.9
10.0
7.7/10
COLOR GAMUT SCORE
10.0/10
8.3/10
COLOR VOLUME SCORE
9.3/10
8.7/10
SDR BRIGHTNESS SCORE
8.1/10
6.5/10
COLORS OUT OF THE BOX SCORE
9.5/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Sony A95L (OLED) is best in class for cartoons & animation, while the Hisense U7H (LCD) is good.
The Sony A95L excels in displaying cartoons and animation because it offers the best colors straight out of the box and an excellent color gamut, resulting in vivid and accurate images. In contrast, the Hisense U7H, while still delivering good color reproduction, has lower performance in colors out of the box and color gamut, which means that the colors might not be as rich and could vary slightly from the original content.
News, Talk, & Other TV
8.1
10.0
8.7/10
SDR BRIGHTNESS SCORE
8.1/10
7.5/10
UPSCALING
10.0/10
The Sony A95L (OLED) is best in class for news, talk, & other TV, while the Hisense U7H (LCD) is very good.
The Hisense U7H's performance on upscaling and SDR brightness is strong, making it suitable for watching news, talk shows, and TV programs, and its more accessible pricing may appeal to budget-conscious consumers. On the other hand, the Sony A95L offers superior colors straight out of the box and exceptional upscaling capabilities, along with better SDR brightness, local dimming, and contrast, all of which enhance the viewing experience at a higher cost.
Bright Room
7.7
9.0
5.4/10
VIEWING ANGLE
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
8.1/10
7.5/10
HDR BRIGHTNESS SCORE
8.2/10
6.6/10
REFLECTIONS SCORE
10.0/10
The Sony A95L (OLED) is excellent for bright room, while the Hisense U7H (LCD) is good.
The Hisense U7H, while offering very good SDR and HDR brightness, has a lower ability to handle reflections, which makes it less ideal for very bright rooms compared to the Sony A95L. The Sony A95L not only provides very good SDR and HDR brightness but also excels at managing reflections, contributing to its excellent performance in bright rooms.
Cost
$698
$2,898
$0
$1,000
$2,000
$3,000
$4,000
$5,000
The Hisense U7H (LCD) has a price of $698 and the Sony A95L (OLED) costs $2,898.
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How the Hisense U7H (LCD) and the Sony A95L (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7H (LCD) | Sony A95L (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $2,898 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2022 | August 7, 2023 | |
Full name | |||
Full name | 65U7H | XR-65A95L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.6/10 | 10/10 | |
Bright Room Score | |||
Bright Room Score | 7.7/10 | 9/10 | |
Gaming Score | |||
Gaming Score | 7.7/10 | 10/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 10/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 10/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.7" x 56.9" x 1.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 33.9" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 51.6 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.5/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense U7H (LCD)
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Tom's guide
Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Get a great deal on the Hisense U7H (LCD) or the Sony A95L (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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