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Updated January 10, 2024·
If you're looking for a TV that provides exceptional image quality, particularly in dark rooms, and have a higher budget, the Sony A90J (OLED) would be an excellent choice. It's also fantastic for gaming and watching sports due to its high performance in those areas. However, while this TV performs well in bright rooms, it may not be as bright as some LCDs. On the other hand, the Hisense U7H (LCD) offers very good overall picture quality and gaming performance at a lower price point. It also performs quite competently in bright rooms, making it a suitable choice if you're concerned about room brightness and looking to save money. However, it may not match the Sony in terms of that exceptional dark room performance and the overall refinement in image processing that often comes with higher-end models. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
- The Hisense U7H (LCD) has no clear advantages over the Sony A90J (OLED).
Advantages of the Sony A90J (OLED)
- Excellent for dark room
- Very good for gaming
- Excellent for movies & TV
- Excellent for sports
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Picture Quality
7.6
8.7
7.50/10
CONTRAST
10.00/10
8.3/10
COLOR VOLUME SCORE
7.4/10
LED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) has very good picture quality, while the Hisense U7H (LCD) has good picture quality.
Movies & TV
7.4
9.1
7.50/10
CONTRAST
10.00/10
5.7/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the Hisense U7H (LCD) is good.
The Sony A90J provides an 'excellent' movie and cinematic TV experience due to its superior contrast, perfect black uniformity, and effective local dimming, which are pivotal for dark scene reproduction in a dim room. The Hisense U7H is considered 'good' for these types due to its decent performance in these areas, but it doesn't match the Sony's level of contrast or black reproduction, resulting in less striking visuals in the same settings.
Sports
6.0
9.2
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.3/10
7.5/10
UPSCALING
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the Hisense U7H (LCD) is only fair.
While the Hisense U7H (LCD) has poorer motion processing which can be important during fast-paced sports, the Sony A90J (OLED) offers the best motion handling, providing smoother action without blurring. Additionally, the A90J's OLED panel will typically offer wider viewing angles and better handling of reflections, which contributes to its superior sports-watching experience compared to the Hisense U7H's LED panel.
Gaming
7.7
8.8
5.8/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
7.3/10
3.2/10
MOTION PROCESSING
10.0/10
75.0/100
GAMING LOCAL DIMMING
100.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) is very good for gaming, while the Hisense U7H (LCD) is good.
The Sony A90J boasts excellent response time and good input lag, making it very responsive for gaming, while the Hisense U7H has poorer response time but still maintains good input lag for gaming responsiveness. The OLED technology of the Sony A90J generally offers a faster response time than the LCD of the Hisense U7H, which is particularly advantageous in fast-paced games where on-screen action is rigorous.
Cartoons & Animation
7.9
8.5
7.7/10
COLOR GAMUT SCORE
7.8/10
8.3/10
COLOR VOLUME SCORE
7.4/10
8.7/10
SDR BRIGHTNESS SCORE
7.0/10
6.5/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Sony A90J (OLED) is very good for cartoons & animation, while the Hisense U7H (LCD) is good.
The Sony A90J OLED TV displays very good colors out of the box, contributing to vibrant and vivid animations, and also has a good color gamut, ensuring a wide range of colors are accurately represented. In comparison, the Hisense U7H LCD TV has fair color performance out of the box and boasts a good color gamut but might not match the richness and depth of the OLED display.
News, Talk, & Other TV
8.1
8.9
8.7/10
SDR BRIGHTNESS SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
The Sony A90J (OLED) and Hisense U7H (LCD) are both very good for news, talk, & other TV, though the Sony A90J (OLED) is somewhat better.
The Hisense U7H excels in upscaling lower resolution content and delivers very good SDR brightness, making it suitable for watching news and TV programs. Meanwhile, the Sony A90J offers better colors out of the box, an excellent color gamut, and a superior contrast due to its OLED panel, enhancing the viewing experience for the same type of content.
Cost
$698
$2,498
$0
$1,000
$2,000
$3,000
$4,000
The Hisense U7H (LCD) has a price of $698 and the Sony A90J (OLED) costs $2,498.
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Key similarities
Bright Room
7.7
7.3
5.4/10
VIEWING ANGLE
8.5/10
8.7/10
SDR BRIGHTNESS SCORE
7.0/10
7.5/10
HDR BRIGHTNESS SCORE
7.4/10
6.6/10
REFLECTIONS SCORE
9.2/10
The Hisense U7H (LCD) and Sony A90J (OLED) are both good for bright room.
The Hisense U7H excels in bright rooms due to its very good SDR brightness and good handling of reflections, making it suitable for well-lit environments, while the Sony A90J with excellent reflection handling and good SDR brightness performs well in bright rooms but offers superior contrast and more vibrant colors due to its OLED technology. While both are good for well-lit rooms, the Hisense U7H may be more cost-effective, but for those seeking better contrast and color performance, the Sony A90J is preferable despite a potentially higher cost.
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How the Hisense U7H (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7H (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $2,498 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2022 | March 2, 2021 | |
Full name | |||
Full name | 65U7H | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.6/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 7.7/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 7.7/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.5/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense U7H (LCD)
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Tom's guide
Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Sony A90J (OLED)
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Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the Hisense U7H (LCD) or the Sony A90J (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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