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Updated January 12, 2024·
The Hisense A65K is much less expensive and is a reasonable choice if you're on a budget. However, the Sony X90L will give you a superior picture quality and better performance, especially for watching movies and playing video games. The Sony X90L is particularly more advantageous in brightly lit rooms and has a higher sound quality. If you're looking for a TV primarily for casual viewing, such as watching the news or daytime TV shows, and price is a key factor, the Hisense A65K will serve you well. But for a better overall viewing experience and enhanced features, especially if you're interested in sports, gaming, and movies, the Sony X90L would be a better investment, provided you're willing to pay a higher price. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense A65K (LCD)
- The Hisense A65K (LCD) has no clear advantages over the Sony X90L (LCD).
Advantages of the Sony X90L (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Good for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
6.7
7.8
5.64/10
CONTRAST
7.125/10
7.2/10
COLOR VOLUME SCORE
8.8/10
LED
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Sony X90L (LCD) has good picture quality, while the Hisense A65K (LCD) has only fair picture quality.
Movies & TV
5.9
7.6
5.64/10
CONTRAST
7.125/10
6.3/10
BLACK UNIFORMITY
6.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90L (LCD) is good for movies & TV, while the Hisense A65K (LCD) is poor.
The Sony X90L boasts superior contrast, more effective local dimming, and better black uniformity, which are critical for watching movies and cinematic TV, while the Hisense A65K falls short in these areas, making it a less immersive option. Moreover, the Sony X90L offers better out-of-the-box colors and color volume, enhancing the overall picture quality, whereas the Hisense A65K, despite decent performance, does not match the vibrancy and depth that the Sony provides.
Sports
6.1
7.2
3.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
7.2/10
SDR BRIGHTNESS SCORE
9.4/10
Yes
HLG SUPPORT
Yes
The Sony X90L (LCD) is good for sports, while the Hisense A65K (LCD) is only fair.
The Sony X90L is regarded as better for watching sports as it has superior motion processing and a higher response time, which means it displays fast-moving content more smoothly and with less blur, while the Hisense A65K has lower performance in these crucial areas. Additionally, the Sony X90L is more accommodating for wider viewing angles and handling reflections, making it more suitable for diverse seating arrangements and bright rooms.
Gaming
5.9
8.1
6.8/10
RESPONSE TIME SCORE
8.0/10
8.7/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
18.0/100
GAMING LOCAL DIMMING
73.0/100
6.0/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony X90L (LCD) is very good for gaming, while the Hisense A65K (LCD) is poor.
Cartoons & Animation
7.3
8.6
7.6/10
COLOR GAMUT SCORE
7.7/10
7.2/10
COLOR VOLUME SCORE
8.8/10
7.2/10
SDR BRIGHTNESS SCORE
9.4/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.0/10
5.7/10
GRAY UNIFORMITY
6.6/10
The Sony X90L (LCD) is very good for cartoons & animation, while the Hisense A65K (LCD) is good.
The Hisense A65K delivers vibrant colors straight out of the box which enhances the enjoyment of animation, and its color gamut is rated as good, ensuring a wide array of colors essential for animated content. In comparison, the Sony X90L comes with similarly vibrant colors out of the box and also boasts a very good color volume, offering a richer and more varied color representation, potentially making it a superior choice for animation enthusiasts who value depth and realism in colors.
News, Talk, & Other TV
6.7
9.0
7.2/10
SDR BRIGHTNESS SCORE
9.4/10
7.0/10
UPSCALING
10.0/10
The Sony X90L (LCD) is excellent for news, talk, & other TV, while the Hisense A65K (LCD) is only fair.
The Sony X90L delivers an excellent SDR brightness and superior upscaling, which makes it particularly effective for viewing news, talk shows, and TV programs, especially in well-lit rooms. In contrast, the Hisense A65K offers good SDR brightness and upscaling that's noticeably less sophisticated, which can affect the clarity of such content, particularly if the signal is of lower quality.
Bright Room
6.4
8.6
5.3/10
VIEWING ANGLE
5.5/10
7.2/10
SDR BRIGHTNESS SCORE
9.4/10
6.2/10
HDR BRIGHTNESS SCORE
8.3/10
6.6/10
REFLECTIONS SCORE
5.9/10
The Sony X90L (LCD) is very good for bright room, while the Hisense A65K (LCD) is only fair.
The Sony X90L outperforms the Hisense A65K in bright room viewing primarily because it has excellent SDR and HDR brightness, enabling it to overcome ambient light more effectively, although its handling of reflections is considered poorer than the Hisense. Despite the Hisense A65K having good SDR brightness and fair reflection handling, it falls short of the Sony X90L's brighter display, which is a significant advantage in well-lit environments.
Cost
$370
$1,100
$0
$500
$1,000
$1,500
$2,000
The Hisense A65K (LCD) has a price of $370 and the Sony X90L (LCD) costs $1,100.
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How the Hisense A65K (LCD) and the Sony X90L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense A65K (LCD) | Sony X90L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$370 | $1,100 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | July 4, 2023 | August 1, 2023 | |
Full name | |||
Full name | 65A65K | XR-65X90L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.8/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 6.5/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 5.9/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.9/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57.2" x 2.9" | 32.7" x 57" x 2.2" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.3" x 57.2" | 34" x 57" | |
Weight without Stand | |||
Weight without Stand | 36.4 lbs | 53.4 lbs | |
VESA Mount | |||
VESA Mount | 200 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 5.6/10 | 7.1/10 | |
Local Dimming | |||
Local Dimming | 3.5/10 | 6.8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense A65K (LCD)
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Home Media Entertainment
Stratos Kampourogiannis | September 2023
"The A65K proved to be a rather capable TV that works great within its extreme limitations that its price dictates. It has great contrast, very low input lag and good color coverage. Add Google TV and a low price in the mix and you have an excellent low budget offering."
Get a great deal on the Hisense A65K (LCD) or the Sony X90L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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