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Updated January 10, 2024·
If budget is a concern, the Hisense A65K offers good value for a lower price. Keep in mind, however, the Sony X90K, while more expensive, delivers better overall performance, notably in gaming and sports viewing, making it a better choice for an enthusiast looking for higher quality. The Sony X90K also offers superior performance in both dark and bright rooms thanks to its higher contrast and better brightness handling, which is particularly important if you often watch TV in varying lighting conditions. If sound quality is important, the Sony also has more powerful speakers. Both TVs will do well for movies and general TV watching, but the Sony's advantages are particularly notable for those who prioritize a high-quality picture and versatile performance across different types of content and room conditions. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense A65K (LCD)
- The Hisense A65K (LCD) has no clear advantages over the Sony X90K (LCD).
Advantages of the Sony X90K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
6.7
7.7
5.64/10
CONTRAST
7.38/10
7.2/10
COLOR VOLUME SCORE
7.8/10
LED
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
TBD
The Sony X90K (LCD) has good picture quality, while the Hisense A65K (LCD) has only fair picture quality.
Movies & TV
5.9
7.5
5.64/10
CONTRAST
7.38/10
6.3/10
BLACK UNIFORMITY
6.1/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90K (LCD) is good for movies & TV, while the Hisense A65K (LCD) is poor.
The Sony X90K excels in movie and cinematic TV viewing due to its superior contrast and local dimming feature, which enhances its black uniformity, providing a more immersive experience with deeper blacks and more defined highlights. Meanwhile, the Hisense A65K, despite being a decent TV, falls short with its limited local dimming and black uniformity, which makes it less suitable for dark room viewing where these features become crucial for a cinematic experience.
Sports
6.1
7.1
3.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
7.2/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Hisense A65K (LCD) is only fair.
The Sony X90K is superior for sports due to its excellent motion processing and faster response time, reducing blurring during fast scenes, whereas the Hisense A65K, with a fair response time and motion processing, doesn't handle fast-paced action as smoothly. Both TVs may reflect some glare and have limited viewing angles, but the Sony's higher gray uniformity slightly mitigates these issues, which could benefit viewers spread out across a room.
Gaming
5.9
8.1
6.8/10
RESPONSE TIME SCORE
8.0/10
8.7/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
18.0/100
GAMING LOCAL DIMMING
76.0/100
6.0/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony X90K (LCD) is very good for gaming, while the Hisense A65K (LCD) is poor.
The Hisense A65K is not as conducive to gaming because it has lower scores in response time and input lag, which are crucial for quick on-screen action rendering, while the Sony X90K excels in both these areas, alongside having a higher refresh rate that contributes to smoother gameplay. The Hisense's 60Hz refresh rate can be limiting for fast-paced games, unlike the Sony's 120Hz which can deliver twice as many frames per second for a more fluid experience.
Cartoons & Animation
7.3
8.0
7.6/10
COLOR GAMUT SCORE
7.7/10
7.2/10
COLOR VOLUME SCORE
7.8/10
7.2/10
SDR BRIGHTNESS SCORE
8.7/10
8.1/10
COLORS OUT OF THE BOX SCORE
7.0/10
5.7/10
GRAY UNIFORMITY
6.6/10
The Sony X90K (LCD) is very good for cartoons & animation, while the Hisense A65K (LCD) is good.
The Hisense A65K is appreciated for displaying animation with vibrant colors as it performs very well with colors right out of the box. On the other hand, the Sony X90K, while also providing good color accuracy without the need for much calibration, has an edge in color volume and slightly better gray uniformity, which can enhance the viewing experience of animations and cartoons with varied scenes and gradients.
News, Talk, & Other TV
6.7
8.7
7.2/10
SDR BRIGHTNESS SCORE
8.7/10
7.0/10
UPSCALING
10.0/10
The Sony X90K (LCD) is very good for news, talk, & other TV, while the Hisense A65K (LCD) is only fair.
The Sony X90K delivers a very good experience for news and TV programs due to its effective upscaling of low-resolution content and more vibrant colors straight out of the box, which enhances overall picture quality. On the other hand, the Hisense A65K is fair in this regard, with decent upscaling and acceptable color performance, but it doesn't match the clarity and color vibrancy provided by the Sony.
Bright Room
6.4
8.0
5.3/10
VIEWING ANGLE
5.4/10
7.2/10
SDR BRIGHTNESS SCORE
8.7/10
6.2/10
HDR BRIGHTNESS SCORE
8.3/10
6.6/10
REFLECTIONS SCORE
6.3/10
The Sony X90K (LCD) is very good for bright room, while the Hisense A65K (LCD) is only fair.
The Sony X90K outperforms the Hisense A65K in a bright room due to its higher SDR and HDR brightness, which makes the picture more visible under strong lighting. Despite both TVs having fair reflection handling, the better brightness of the Sony X90K, along with its superior contrast, enhances the overall viewing experience in well-lit environments.
Cost
$370
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense A65K (LCD) has a price of $370 and the Sony X90K (LCD) costs $998.
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How the Hisense A65K (LCD) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense A65K (LCD) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$370 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | July 4, 2023 | May 2, 2022 | |
Full name | |||
Full name | 65A65K | XR-65X90K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.8/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 6.5/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 5.9/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.9/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57.2" x 2.9" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.3" x 57.2" | 34" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 36.4 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 200 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 5.6/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 3.5/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense A65K (LCD)
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Dig into reviews and images
Home Media Entertainment
Stratos Kampourogiannis | September 2023
"The A65K proved to be a rather capable TV that works great within its extreme limitations that its price dictates. It has great contrast, very low input lag and good color coverage. Add Google TV and a low price in the mix and you have an excellent low budget offering."
Sony X90K (LCD)
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Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Hisense A65K (LCD) or the Sony X90K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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