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Updated January 10, 2024·
The Sony X90J is generally more expensive than the Hisense A65K but offers better overall picture quality, making it a good choice for someone who prioritizes performance for gaming and sports content. It also performs better in both dark and bright rooms. With higher-quality motion processing and color performance out of the box, the Sony X90J is well-suited for an immersive movie-watching experience. However, if you're on a budget and still want a decent experience for general TV watching and casual gaming, the Hisense A65K can be a good value option, although it won't match the Sony in areas like a bright room performance or motion processing. Both models support HDR but differ in their HDMI capabilities, with the Sony offering a higher refresh rate, which is beneficial for gaming. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense A65K (LCD)
- The Hisense A65K (LCD) has no clear advantages over the Sony X90J (LCD).
Advantages of the Sony X90J (LCD)
- Good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
6.7
7.8
5.64/10
CONTRAST
7.63/10
7.2/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Sony X90J (LCD) has good picture quality, while the Hisense A65K (LCD) has only fair picture quality.
Movies & TV
5.9
7.9
5.64/10
CONTRAST
7.63/10
6.3/10
BLACK UNIFORMITY
6.4/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90J (LCD) is good for movies & TV, while the Hisense A65K (LCD) is poor.
The Hisense A65K has lower contrast, inferior local dimming, and poorer black uniformity compared to the Sony X90J, making it less suitable for movies where these factors are crucial for picture quality. Additionally, while the Sony X90J offers a better color experience out of the box and maintains a good color volume, factors that enhance the overall viewing experience for cinematic content, the Hisense A65K falls short in these areas as well.
Sports
6.1
7.1
3.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
7.2/10
SDR BRIGHTNESS SCORE
8.6/10
Yes
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Hisense A65K (LCD) is only fair.
The Sony X90J excels in sports viewing due to its superior motion processing and faster response time which reduces motion blur, while the Hisense A65K falls short in these aspects, leading to a less smooth viewing experience for fast action. Additionally, the Sony X90J handles reflections better, offering clearer visibility during sports events in bright rooms, an area where the Hisense A65K displays more prominent reflections that could be distracting.
Gaming
5.9
8.2
6.8/10
RESPONSE TIME SCORE
8.0/10
8.7/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
18.0/100
GAMING LOCAL DIMMING
80.0/100
6.0/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Sony X90J (LCD) is very good for gaming, while the Hisense A65K (LCD) is poor.
Cartoons & Animation
7.3
8.3
7.6/10
COLOR GAMUT SCORE
7.0/10
7.2/10
COLOR VOLUME SCORE
7.4/10
7.2/10
SDR BRIGHTNESS SCORE
8.6/10
8.1/10
COLORS OUT OF THE BOX SCORE
9.0/10
5.7/10
GRAY UNIFORMITY
6.8/10
The Sony X90J (LCD) is very good for cartoons & animation, while the Hisense A65K (LCD) is good.
The Hisense A65K delivers good colors straight out of the box and has a good color gamut, which is suitable for watching cartoons and animations where vibrant colors are often a key element. In contrast, the Sony X90J has excellent colors without the need for adjustments and also offers a good color gamut, which enhances the viewing experience with more vivid and diverse colors suitable for detailed and colorful animated content.
News, Talk, & Other TV
6.7
8.9
7.2/10
SDR BRIGHTNESS SCORE
8.6/10
7.0/10
UPSCALING
10.0/10
The Sony X90J (LCD) is very good for news, talk, & other TV, while the Hisense A65K (LCD) is only fair.
The Sony X90J is preferred for TV programs because it has considerably better upscaling and SDR brightness, enhancing the viewing experience with sharper images and better suitability for various lighting conditions. On the other hand, while the Hisense A65K offers decent color and contrast performance, its overall quality in crucial areas such as upscaling capability and SDR brightness is less impressive.
Bright Room
6.4
7.6
5.3/10
VIEWING ANGLE
5.2/10
7.2/10
SDR BRIGHTNESS SCORE
8.6/10
6.2/10
HDR BRIGHTNESS SCORE
7.9/10
6.6/10
REFLECTIONS SCORE
5.9/10
The Sony X90J (LCD) is good for bright room, while the Hisense A65K (LCD) is only fair.
The Sony X90J outperforms the Hisense A65K in a bright room primarily due to its higher brightness levels with both standard and high dynamic range content, and despite its poorer reflections handling, the higher brightness contributes to better visibility in bright conditions. While the Hisense A65K has fair performance with handling reflections which helps mitigate glare, its lower brightness levels could make it less suitable for brightly lit environments.
Cost
$370
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense A65K (LCD) has a price of $370 and the Sony X90J (LCD) costs $998.
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How the Hisense A65K (LCD) and the Sony X90J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense A65K (LCD) | Sony X90J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$370 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | July 4, 2023 | April 3, 2021 | |
Full name | |||
Full name | 65A65K | XR-65X90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 7.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.8/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 6.5/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 5.9/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.9/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57.2" x 2.9" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.3" x 57.2" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 36.4 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 200 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 5.6/10 | 7.6/10 | |
Local Dimming | |||
Local Dimming | 3.5/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense A65K (LCD)
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Home Media Entertainment
Stratos Kampourogiannis | September 2023
"The A65K proved to be a rather capable TV that works great within its extreme limitations that its price dictates. It has great contrast, very low input lag and good color coverage. Add Google TV and a low price in the mix and you have an excellent low budget offering."
Get a great deal on the Hisense A65K (LCD) or the Sony X90J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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