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Updated January 10, 2024·
The Hisense A65K is a budget-friendly LCD option, less expensive than the Sony A90J, which is an OLED TV known for its superior picture quality. If you prioritize saving money and need a cost-effective television, the Hisense A65K could serve you well. However, if you're looking for top-tier image quality with deeper blacks and vibrant colors, especially for watching movies and high-dynamic-range content, or if you appreciate having a more premium gaming experience with faster refresh rates, the Sony A90J might be worth the additional investment. Keep in mind, OLED TVs like the Sony A90J can be more prone to permanent image retention, often referred to as burn-in, which may concern those who display static content for long periods. Additionally, OLED screens typically perform better than LCDs in darker rooms, so if your viewing environment is bright, the difference in contrast might not be as noticeable. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense A65K (LCD)
- The Hisense A65K (LCD) has no clear advantages over the Sony A90J (OLED).
Advantages of the Sony A90J (OLED)
- Good for bright room
- Excellent for dark room
- Very good for gaming
- Excellent for movies & TV
- Excellent for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Picture Quality
6.7
8.7
5.64/10
CONTRAST
10.00/10
7.2/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) has very good picture quality, while the Hisense A65K (LCD) has only fair picture quality.
Movies & TV
5.9
9.1
5.64/10
CONTRAST
10.00/10
6.3/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the Hisense A65K (LCD) is poor.
Sports
6.1
9.2
3.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.3/10
7.0/10
UPSCALING
10.0/10
7.2/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the Hisense A65K (LCD) is only fair.
The Sony A90J OLED TV excels in sports viewing due to its excellent response time, motion processing capabilities, and ability to handle reflections, which is beneficial for fast-paced content and bright rooms. On the other hand, the Hisense A65K LCD TV offers fair performance in these areas, which may result in a less smooth sports watching experience, especially in well-lit environments or from wider viewing angles.
Gaming
5.9
8.8
6.8/10
RESPONSE TIME SCORE
9.4/10
8.7/10
INPUT LAG SCORE
7.3/10
3.5/10
MOTION PROCESSING
10.0/10
18.0/100
GAMING LOCAL DIMMING
100.0/100
6.0/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) is very good for gaming, while the Hisense A65K (LCD) is poor.
The Hisense A65K offers fair response time and input lag, which can result in slower reactions during gaming, while the Sony A90J, with its excellent response time and good input lag, provides smoother and more responsive gameplay due to faster on-screen action transitions and lower delay in registering gaming inputs.
Cartoons & Animation
7.3
8.5
7.6/10
COLOR GAMUT SCORE
7.8/10
7.2/10
COLOR VOLUME SCORE
7.4/10
7.2/10
SDR BRIGHTNESS SCORE
7.0/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.3/10
5.7/10
GRAY UNIFORMITY
9.8/10
The Sony A90J (OLED) is very good for cartoons & animation, while the Hisense A65K (LCD) is good.
The Sony A90J delivers exceptionally rich and accurate colors straight out of the box and boasts a perfect contrast ratio, making it ideal for vibrant cartoons and animations, especially in dark rooms where its OLED display can shine. In contrast, the Hisense A65K, while offering good colors out of the box, doesn't match the Sony in color gamut or the deep blacks and contrast provided by the OLED technology, although it's a more budget-friendly option suitable for brighter rooms.
News, Talk, & Other TV
6.7
8.9
7.2/10
SDR BRIGHTNESS SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
The Sony A90J (OLED) is very good for news, talk, & other TV, while the Hisense A65K (LCD) is only fair.
The Sony A90J delivers a very good experience when watching news and TV programs due to its superior upscaling and SDR brightness, ensuring clear and vibrant images in various content quality and lighting conditions. In contrast, the Hisense A65K provides fair performance with decent upscaling and SDR brightness, but its LCD screen may not match the contrast and color depth that an OLED like the Sony A90J can offer.
Bright Room
6.4
7.3
5.3/10
VIEWING ANGLE
8.5/10
7.2/10
SDR BRIGHTNESS SCORE
7.0/10
6.2/10
HDR BRIGHTNESS SCORE
7.4/10
6.6/10
REFLECTIONS SCORE
9.2/10
The Sony A90J (OLED) is good for bright room, while the Hisense A65K (LCD) is only fair.
The Sony A90J performs better in a bright room primarily due to its excellent ability to handle reflections and its powerful brightness for both SDR and HDR content, which reduces the impact of ambient light. Conversely, the Hisense A65K, while offering good SDR brightness, has a lower HDR brightness and less effective reflection handling, making it less suitable for well-lit environments.
Cost
$370
$2,498
$0
$1,000
$2,000
$3,000
$4,000
The Hisense A65K (LCD) has a price of $370 and the Sony A90J (OLED) costs $2,498.
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How the Hisense A65K (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense A65K (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$370 | $2,498 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | July 4, 2023 | March 2, 2021 | |
Full name | |||
Full name | 65A65K | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.8/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 6.5/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 5.9/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.9/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57.2" x 2.9" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.3" x 57.2" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 36.4 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 200 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 5.6/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 3.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense A65K (LCD)
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Dig into reviews and images
Home Media Entertainment
Stratos Kampourogiannis | September 2023
"The A65K proved to be a rather capable TV that works great within its extreme limitations that its price dictates. It has great contrast, very low input lag and good color coverage. Add Google TV and a low price in the mix and you have an excellent low budget offering."
Sony A90J (OLED)
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Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the Hisense A65K (LCD) or the Sony A90J (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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