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What we think
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Updated January 10, 2024·
The Hisense A65K is a budget-friendly choice that performs better in dark rooms and has a slightly higher overall picture quality, making it suitable for movies and general content viewing. It also has better contrast and black uniformity which is important for watching content with darker scenes. On the other hand, the Sony X77L, while being more expensive, offers better performance for sports and a wider viewing angle, making it a good option for a family or group watching. It also has better motion processing and slightly better color out-of-the-box but falls short in dark room performance. Both have 4 HDMI ports, similar brightness capabilities, and support for HDR formats, with the Hisense A65K additionally supporting HDR10+. Neither have great speakers but offer voice command functionalities for easier use. In summary, if you're on a budget and mainly watch movies in a dimly-lit room, the Hisense A65K may be your best bet. However, if you can spend more for better sports viewing and have a wide seating arrangement, the Sony X77L could be worth the extra investment. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense A65K (LCD)
- Good for cartoons & animation
Advantages of the Sony X77L (LCD)
- Very good motion processing
- Good viewing angle
Key differences
Picture Quality
6.7
5.6
5.64/10
CONTRAST
3.58/10
7.2/10
COLOR VOLUME SCORE
6.3/10
LED
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense A65K (LCD) has only fair picture quality, while the Sony X77L (LCD) has poor picture quality.
Movies & TV
5.9
5.2
5.64/10
CONTRAST
3.58/10
6.3/10
BLACK UNIFORMITY
5.8/10
7.0/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense A65K (LCD) and Sony X77L (LCD) are both poor for movies & TV, though the Hisense A65K (LCD) is somewhat better.
The Hisense A65K struggles with watching movies due to its poor local dimming and modest black uniformity, which can result in washed-out dark scenes, and lower contrast ratio, leading to less vivid images. Conversely, the Sony X77L also falls short in movie performance as it displays weaker contrast and poor local dimming, making it difficult to achieve deep blacks, which are essential for good movie picture quality; it also has a more limited color volume, affecting the richness of colors on screen.
Sports
6.1
6.8
3.5/10
MOTION PROCESSING
8.5/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
7.0/10
7.2/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Hisense A65K (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.
The Hisense A65K has a fair response time and motion processing which could result in some blur during fast sports scenes, although its viewing angles are restricted, and it has a fair handling of reflections, which might be an issue in well-lit rooms. In comparison, the Sony X77L also has fair reflection handling and response time, leading to similar issues with motion blur and glare under bright conditions; however, it offers better viewing angles but with only fair gray uniformity, which can affect the look of a sports field.
Cartoons & Animation
7.3
6.0
7.6/10
COLOR GAMUT SCORE
5.9/10
7.2/10
COLOR VOLUME SCORE
6.3/10
7.2/10
SDR BRIGHTNESS SCORE
7.2/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.8/10
5.7/10
GRAY UNIFORMITY
7.7/10
The Hisense A65K (LCD) is good for cartoons & animation, while the Sony X77L (LCD) is only fair.
The Hisense A65K is favored for cartoons and animation because it displays colors well right out of the box and features a good color gamut, meaning that it can produce a wide range of colors. On the other hand, while the Sony X77L also provides satisfactory colors out of the box, its inferior color gamut indicates a more limited color range, which might not be as vibrant or true to life.
News, Talk, & Other TV
6.7
6.0
7.2/10
SDR BRIGHTNESS SCORE
7.2/10
7.0/10
UPSCALING
7.0/10
The Hisense A65K (LCD) and Sony X77L (LCD) are both only fair for news, talk, & other TV, though the Hisense A65K (LCD) is somewhat better.
The Hisense A65K and Sony X77L both perform fairly at upscaling lower-resolution content and have similarly good brightness for SDR content, making them suitable for watching news and TV programs. Additionally, both offer very good colors out of the box, which is beneficial for accurately reproducing the vivid visuals of news broadcasts and talk shows.
Cost
$370
$598
$200
$300
$400
$500
$600
$700
$800
$900
The Hisense A65K (LCD) has a price of $370 and the Sony X77L (LCD) costs $598.
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Key similarities
Gaming
5.9
5.8
6.8/10
RESPONSE TIME SCORE
5.9/10
8.7/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
8.5/10
18.0/100
GAMING LOCAL DIMMING
5.0/100
6.0/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Hisense A65K (LCD) and Sony X77L (LCD) are both poor for gaming.
The Hisense A65K is rated as having fair response time and very good input lag, while the Sony X77L has a poor response time but also very good input lag; both have a standard refresh rate of 60Hz. The tradeoff here is that while both TVs may not be the best choice for fast-paced gaming due to their average refresh rate and the Sony's slower response time, they do offer low input lag which is beneficial for gaming.
Bright Room
6.4
6.0
5.3/10
VIEWING ANGLE
7.7/10
7.2/10
SDR BRIGHTNESS SCORE
7.2/10
6.2/10
HDR BRIGHTNESS SCORE
6.2/10
6.6/10
REFLECTIONS SCORE
6.3/10
The Hisense A65K (LCD) and Sony X77L (LCD) are both only fair for bright room.
The Hisense A65K and the Sony X77L are both rated fair for bright room viewing because despite acceptable reflection handling, their SDR and HDR brightness levels are just adequate, not excellent, which is crucial for overcoming ambient light. Additionally, while contrast, color volume, and color gamut are important for picture quality, they are less critical than brightness and reflection handling in bright rooms, where the Sony X77L performs slightly better overall.
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How the Hisense A65K (LCD) and the Sony X77L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense A65K (LCD) | Sony X77L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$370 | $598 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | July 4, 2023 | July 4, 2023 | |
Full name | |||
Full name | 65A65K | KD-65X77L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 6.1/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.8/10 | 5.6/10 | |
Bright Room Score | |||
Bright Room Score | 6.5/10 | 6/10 | |
Gaming Score | |||
Gaming Score | 5.9/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.9/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 6.9/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57.2" x 2.9" | 33.3" x 57.6" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.3" x 57.2" | 36" x 57.6" | |
Weight without Stand | |||
Weight without Stand | 36.4 lbs | 45 lbs | |
VESA Mount | |||
VESA Mount | 200 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 5.6/10 | 3.6/10 | |
Local Dimming | |||
Local Dimming | 3.5/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense A65K (LCD)
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Dig into reviews and images
Home Media Entertainment
Stratos Kampourogiannis | September 2023
"The A65K proved to be a rather capable TV that works great within its extreme limitations that its price dictates. It has great contrast, very low input lag and good color coverage. Add Google TV and a low price in the mix and you have an excellent low budget offering."
Sony X77L (LCD)
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HDTVs and more
Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."
Get a great deal on the Hisense A65K (LCD) or the Sony X77L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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