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Updated January 10, 2024·
If you are on a budget and primarily watch news, talk shows, or reality TV, the Hisense A65K may suit your needs well and save you money. However, it doesn't perform as well in dark rooms and may not be the best for movies, sports, or gaming where picture quality is key. For those who prioritize higher performance in gaming, a better movie-watching experience, and require a TV that excels in both bright and dark environments, the Hisense U7K is the more advanced option. It also offers better sound quality and is equipped to handle various HDR formats. This model is more expensive, so it's ideal for those willing to invest in a higher quality viewing experience across a wider range of content. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense A65K (LCD)
- The Hisense A65K (LCD) has no clear advantages over the Hisense U7K (LCD).
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Very good reflections
Key differences
Picture Quality
6.7
8.0
5.64/10
CONTRAST
7.38/10
7.2/10
COLOR VOLUME SCORE
8.2/10
LED
PANEL TYPE
miniLED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U7K (LCD) has very good picture quality, while the Hisense A65K (LCD) has only fair picture quality.
Movies & TV
5.9
8.1
5.64/10
CONTRAST
7.38/10
6.3/10
BLACK UNIFORMITY
8.0/10
7.0/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7K (LCD) is very good for movies & TV, while the Hisense A65K (LCD) is poor.
The Hisense U7K outperforms the Hisense A65K in movie and cinematic TV watching due to its superior contrast, more effective local dimming, and better black uniformity, which are crucial for deep blacks and high picture quality in darker scenes. Even though both TVs have similar color accuracy, the U7K's higher color volume and better gray uniformity contribute to richer, more consistent colors across the screen, further enhancing the viewing experience.
Gaming
5.9
8.8
6.8/10
RESPONSE TIME SCORE
8.1/10
8.7/10
INPUT LAG SCORE
7.6/10
3.5/10
MOTION PROCESSING
3.5/10
18.0/100
GAMING LOCAL DIMMING
85.0/100
6.0/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Hisense U7K (LCD) is very good for gaming, while the Hisense A65K (LCD) is poor.
The Hisense A65K has lower response time and input lag performance, which can lead to blurrier images and a less responsive gaming experience compared to the Hisense U7K that has very good response time and input lag, making it more suitable for fast-paced gaming where quick reflexes are crucial.
Cartoons & Animation
7.3
8.6
7.6/10
COLOR GAMUT SCORE
8.3/10
7.2/10
COLOR VOLUME SCORE
8.2/10
7.2/10
SDR BRIGHTNESS SCORE
8.4/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.6/10
5.7/10
GRAY UNIFORMITY
7.0/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the Hisense A65K (LCD) is good.
The Hisense A65K is good for watching cartoons and animation because it delivers very good colors straight out of the box, which is crucial for the vibrant palettes often used in such content. However, the Hisense U7K is considered very good for the same content as it not only offers very good colors out of the box but also has a higher color gamut and color volume, providing richer and more varied shades to enhance the viewing experience.
News, Talk, & Other TV
6.7
8.3
7.2/10
SDR BRIGHTNESS SCORE
8.4/10
7.0/10
UPSCALING
7.0/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Hisense A65K (LCD) is only fair.
The Hisense U7K is better suited for watching news, talk shows, and TV programs primarily due to its superior SDR brightness and a well-performing local dimming feature, which enhance visibility in bright room conditions and improve contrast. In contrast, the Hisense A65K, while fair in these regards, lacks the same level of brightness and local dimming effectiveness, making it less ideal for such content, particularly in brightly lit environments.
Bright Room
6.4
8.1
5.3/10
VIEWING ANGLE
5.3/10
7.2/10
SDR BRIGHTNESS SCORE
8.4/10
6.2/10
HDR BRIGHTNESS SCORE
7.9/10
6.6/10
REFLECTIONS SCORE
8.8/10
The Hisense U7K (LCD) is very good for bright room, while the Hisense A65K (LCD) is only fair.
The Hisense A65K has fair performance in bright rooms due to its lower reflections handling, whereas the Hisense U7K excels in bright rooms because of its very good reflections handling, higher SDR and HDR brightness, which helps it to maintain a clear picture even when there's a lot of ambient light. Both TVs' color gamut and color volume are important for picture quality but are less critical to their performance in bright conditions compared to brightness and reflections.
Cost
$370
$678
$200
$400
$600
$800
$1,000
The Hisense A65K (LCD) has a price of $370 and the Hisense U7K (LCD) costs $678.
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Key similarities
Sports
6.1
6.3
3.5/10
MOTION PROCESSING
3.5/10
60Hz
REFRESH RATE
144Hz
8.7/10
INPUT LAG SCORE
7.6/10
7.0/10
UPSCALING
7.0/10
7.2/10
SDR BRIGHTNESS SCORE
8.4/10
Yes
HLG SUPPORT
Yes
The Hisense U7K (LCD) and Hisense A65K (LCD) are both only fair for sports.
The Hisense A65K and U7K both have similar motion processing abilities, which is key for sports viewing, but the U7K has a superior response time, enhancing its motion clarity for fast-moving content. However, while both televisions struggle with reflections which could impact viewing in bright rooms, they share the same limited viewing angles which means colors can wash out when watched from the side, affecting group sports-watching experiences.
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How the Hisense A65K (LCD) and the Hisense U7K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense A65K (LCD) | Hisense U7K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$370 | $678 | ||
Brand | |||
Brand | Hisense | Hisense | |
Release Date | |||
Release Date | July 4, 2023 | August 1, 2023 | |
Full name | |||
Full name | 65A65K | 65U7K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 7/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.8/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 6.5/10 | 8.1/10 | |
Gaming Score | |||
Gaming Score | 5.9/10 | 8.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.9/10 | 8.1/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 6.4/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57.2" x 2.9" | 33.1" x 57.1" x 3.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.3" x 57.2" | 35.5" x 57.1" | |
Weight without Stand | |||
Weight without Stand | 36.4 lbs | 43.4 lbs | |
VESA Mount | |||
VESA Mount | 200 x 300 | 400 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 5.6/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 3.5/10 | 7.6/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0.2 | |
Speaker Power | |||
Speaker Power | 20 W | 40 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Yes | |
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Hisense A65K (LCD)
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Home Media Entertainment
Stratos Kampourogiannis | September 2023
"The A65K proved to be a rather capable TV that works great within its extreme limitations that its price dictates. It has great contrast, very low input lag and good color coverage. Add Google TV and a low price in the mix and you have an excellent low budget offering."
Get a great deal on the Hisense A65K (LCD) or the Hisense U7K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
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