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55U8H
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XR-55X90J
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

If watching movies and gaming are your primary concerns, the Hisense U8H is a strong choice, as it excels in these areas. It is less expensive, and its performance in bright rooms is superior, making it suitable for well-lit environments. The TV offers excellent contrast, high brightness, and good sound quality, but it has a narrower viewing angle. The Sony X90J offers slightly better performance for watching sports and news, which could be appealing if these are your main types of content. It also has generally more reliable quality control and build consistency. The sound power is lower and it might not perform as well in very bright rooms. If you value brand reliability and are a sports enthusiast, this might be a better option despite the higher price. Both TVs support various HDR formats and have low input lag for gaming. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8H (LCD)
  • Best in class for bright room
  • Very good for dark room
  • Very good for movies & TV
  • Excellent for cartoons & animation
  • Very good reflections
Advantages of the Sony X90J (LCD)
  • Good for sports
  • Best in class for upscaling
  • Best in class motion processing

Key differences

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Picture Quality

8.4
55U8H
XR-55X90J
7.8
7.75/10
CONTRAST
7.63/10
9.1/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U8H (LCD) has very good picture quality, while the Sony X90J (LCD) has good picture quality.

Sports

6.5
55U8H
XR-55X90J
7.1
3.9/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.3/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
Yes
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Hisense U8H (LCD) is only fair.

Cartoons & Animation

9.1
55U8H
XR-55X90J
8.3
8.4/10
COLOR GAMUT SCORE
7.0/10
9.1/10
COLOR VOLUME SCORE
7.4/10
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
8.5/10
COLORS OUT OF THE BOX SCORE
9.0/10
8.5/10
GRAY UNIFORMITY
6.8/10
The Hisense U8H (LCD) is excellent for cartoons & animation, while the Sony X90J (LCD) is very good.

Bright Room

9.7
55U8H
XR-55X90J
7.6
5.5/10
VIEWING ANGLE
5.2/10
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
9.1/10
HDR BRIGHTNESS SCORE
7.9/10
8.6/10
REFLECTIONS SCORE
5.9/10
The Hisense U8H (LCD) is best in class for bright room, while the Sony X90J (LCD) is good.
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Key similarities

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Movies & TV

8.2
55U8H
XR-55X90J
7.9
7.75/10
CONTRAST
7.63/10
6.8/10
BLACK UNIFORMITY
6.4/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U8H (LCD) to be very good for movies & TV, while the Sony X90J (LCD) is good.

Gaming

8.3
55U8H
XR-55X90J
8.2
8.3/10
RESPONSE TIME SCORE
8.0/10
7.3/10
INPUT LAG SCORE
7.0/10
3.9/10
MOTION PROCESSING
10.0/10
80.0/100
GAMING LOCAL DIMMING
80.0/100
9.2/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Hisense U8H (LCD) and Sony X90J (LCD) are both very good for gaming.

News, Talk, & Other TV

8.8
55U8H
XR-55X90J
8.9
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
7.5/10
UPSCALING
10.0/10
The Sony X90J (LCD) and Hisense U8H (LCD) are both very good for news, talk, & other TV.

Cost

$933
55U8H
XR-55X90J
$993
Product imageProduct image

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

The Hisense U8H (LCD) has a price of $933 and the Sony X90J (LCD) costs $993.

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How the Hisense U8H (LCD) and the Sony X90J (LCD) compare to other TVs

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Spec Comparison

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Hisense U8H (LCD)Sony X90J (LCD)
Hisense U8H (LCD)Sony X90J (LCD)

GENERAL

Price
$933
$993
Brand
HisenseSony
Release Date
August 1, 2022April 2, 2021
Full name
55U8HXR-55X90J
Screen Size
55"55"
Screen Resolution
4K4K

TV FEATURES

Operating System
Google TVAndroid TV
Sound Quality Score
7.8/107.3/10
NextGen Ready
YesYes
HDMI Ports
44
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
8.5/107.8/10
Bright Room Score
9.7/107.7/10
Gaming Score
8.3/108.2/10
Movies & TV Score
8.3/107.9/10
Sports Score
6.5/107.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
28.2" x 48.5" x 3"28" x 48.5" x 2.8"
Dimensions with Stand (H x W)
30.7" x 48.5"30.9" x 48.5"
Weight without Stand
41.2 lbs38.4 lbs
VESA Mount
400 x 300300 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesYes
Auto Low Latency Mode
YesYes
Contrast
7.8/107.6/10
Local Dimming
8/108/10

SOUND

Speaker Setup
2.12.0
Speaker Power
40 W20 W
Dolby Atmos
YesYes
DTS:X
Yes, Bypass onlyUp to DTS Digital Surround, Bypass only

Shopping

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Hisense U8H (LCD)

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Dig into reviews and images

IGN

Jaron Schneider | January 2023
"Hisense is over here making the best TVs for the majority of average families. U8H is a juiced-up utility knife of a television that manages to do a lot of things pretty well. The brightness this TV is capable of pushing out means I can see everything going on in any video game I’m playing regardless of what time of day it is"

Get a great deal on the Hisense U8H (LCD) or the Sony X90J (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
120,030
Recommendations made
18,005
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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