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What we think
The PerfectRec TV team Learn more
Updated January 10, 2024·
If watching movies and gaming are your primary concerns, the Hisense U8H is a strong choice, as it excels in these areas. It is less expensive, and its performance in bright rooms is superior, making it suitable for well-lit environments. The TV offers excellent contrast, high brightness, and good sound quality, but it has a narrower viewing angle. The Sony X90J offers slightly better performance for watching sports and news, which could be appealing if these are your main types of content. It also has generally more reliable quality control and build consistency. The sound power is lower and it might not perform as well in very bright rooms. If you value brand reliability and are a sports enthusiast, this might be a better option despite the higher price. Both TVs support various HDR formats and have low input lag for gaming. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8H (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for movies & TV
- Excellent for cartoons & animation
- Very good reflections
Advantages of the Sony X90J (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
8.4
7.8
7.75/10
CONTRAST
7.63/10
9.1/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U8H (LCD) has very good picture quality, while the Sony X90J (LCD) has good picture quality.
Sports
6.5
7.1
3.9/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.3/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
Yes
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Hisense U8H (LCD) is only fair.
The Hisense U8H handles reflections better and has a wider viewing angle, which can be advantages in a bright room or when watched from the side. However, the Sony X90J has superior motion processing, making fast action in sports more fluid and less blurry, although its reflection handling and viewing angles are not as favorable.
Cartoons & Animation
9.1
8.3
8.4/10
COLOR GAMUT SCORE
7.0/10
9.1/10
COLOR VOLUME SCORE
7.4/10
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
8.5/10
COLORS OUT OF THE BOX SCORE
9.0/10
8.5/10
GRAY UNIFORMITY
6.8/10
The Hisense U8H (LCD) is excellent for cartoons & animation, while the Sony X90J (LCD) is very good.
The Hisense U8H provides very good colors straight out of the box and an excellent color gamut, making it suitable for vibrant animation colors, while the Sony X90J, although it has excellent colors out of the box, it doesn't match the U8H's color volume, which may affect the richness of colors in certain scenes. Brightness and contrast are also important for animation, and both TVs perform well in these areas, but the U8H's slightly better SDR brightness and contrast could give it an edge in rooms with ambient light or for cartoons with varied brightness levels.
Bright Room
9.7
7.6
5.5/10
VIEWING ANGLE
5.2/10
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
9.1/10
HDR BRIGHTNESS SCORE
7.9/10
8.6/10
REFLECTIONS SCORE
5.9/10
The Hisense U8H (LCD) is best in class for bright room, while the Sony X90J (LCD) is good.
The Hisense U8H is favored in bright rooms because it has excellent SDR and HDR brightness, which combats glare, and its reflection handling is rated as very good, minimizing distractions from light sources. The Sony X90J, while still delivering very good SDR brightness and a good HDR experience, is less optimal for bright rooms due to its poor reflection handling which can result in more interference from ambient light.
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Key similarities
Movies & TV
8.2
7.9
7.75/10
CONTRAST
7.63/10
6.8/10
BLACK UNIFORMITY
6.4/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U8H (LCD) to be very good for movies & TV, while the Sony X90J (LCD) is good.
Gaming
8.3
8.2
8.3/10
RESPONSE TIME SCORE
8.0/10
7.3/10
INPUT LAG SCORE
7.0/10
3.9/10
MOTION PROCESSING
10.0/10
80.0/100
GAMING LOCAL DIMMING
80.0/100
9.2/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Hisense U8H (LCD) and Sony X90J (LCD) are both very good for gaming.
Both the Hisense U8H and the Sony X90J have a very good response time and good input lag, which makes them suitable for gaming; their high refresh rates ensure smooth motion for fast-paced games. The Hisense with its miniLED technology may offer a slight edge in contrast and brightness, enhancing gaming visuals in high dynamic range scenarios, while the Sony might have slightly better motion processing, beneficial for fast action scenes.
News, Talk, & Other TV
8.8
8.9
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
7.5/10
UPSCALING
10.0/10
The Sony X90J (LCD) and Hisense U8H (LCD) are both very good for news, talk, & other TV.
The Hisense U8H excels in upscaling lower resolution content to its native resolution, making it suitable for viewing regular TV programs and news, which often don't broadcast in 4K, ensuring clarity on such content. On the other hand, the Sony X90J, while also good at upscaling, stands out with its colors out of the box, providing a vibrant and appealing picture without the need for immediate calibration, making it quite appealing for watching varied TV programs.
Cost
$933
$993
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U8H (LCD) has a price of $933 and the Sony X90J (LCD) costs $993.
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How the Hisense U8H (LCD) and the Sony X90J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8H (LCD) | Sony X90J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$933 | $993 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2022 | April 2, 2021 | |
Full name | |||
Full name | 55U8H | XR-55X90J | |
Screen Size | |||
Screen Size | 55" | 55" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.8/10 | 7.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.5/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 9.7/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 8.3/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.3/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.5/10 | 7.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 28.2" x 48.5" x 3" | 28" x 48.5" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 30.7" x 48.5" | 30.9" x 48.5" | |
Weight without Stand | |||
Weight without Stand | 41.2 lbs | 38.4 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 7.6/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
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Hisense U8H (LCD)
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Dig into reviews and images
IGN
Jaron Schneider | January 2023
"Hisense is over here making the best TVs for the majority of average families. U8H is a juiced-up utility knife of a television that manages to do a lot of things pretty well. The brightness this TV is capable of pushing out means I can see everything going on in any video game I’m playing regardless of what time of day it is"
Get a great deal on the Hisense U8H (LCD) or the Sony X90J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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