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Updated April 10, 2024·
If you're looking for an affordable option and have a smaller space, the Vizio D-Series with its 32-inch screen may suit your needs, but it has poor performance in bright rooms and for gaming. On the other hand, the Hisense U7K offers a larger 55-inch screen with very good overall picture quality and gaming experience, and performs better in bright environments. The Hisense, however, is typically much more expensive. It also has additional features like higher refresh rates, better color performance, and support for advanced HDR formats, which could enhance your streaming and gaming experience if you're willing to invest more. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Very good reflections
Advantages of the Vizio D-Series (LCD)
- The Vizio D-Series (LCD) has no clear advantages over the Hisense U7K (LCD).
Key differences
Picture Quality
8.0
6.6
7.38/10
CONTRAST
6.86/10
8.2/10
COLOR VOLUME SCORE
6.4/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U7K (LCD) has very good picture quality, while the Vizio D-Series (LCD) has only fair picture quality.
Movies & TV
8.1
6.2
7.38/10
CONTRAST
6.86/10
8.0/10
BLACK UNIFORMITY
6.1/10
7.0/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7K (LCD) is very good for movies & TV, while the Vizio D-Series (LCD) is only fair.
Gaming
8.8
5.6
8.1/10
RESPONSE TIME SCORE
6.2/10
7.6/10
INPUT LAG SCORE
6.0/10
3.5/10
MOTION PROCESSING
3.2/10
85.0/100
GAMING LOCAL DIMMING
10.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
5.3/10
The Hisense U7K (LCD) is very good for gaming, while the Vizio D-Series (LCD) is poor.
Cartoons & Animation
8.6
7.1
8.3/10
COLOR GAMUT SCORE
5.8/10
8.2/10
COLOR VOLUME SCORE
6.4/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
8.6/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.0/10
GRAY UNIFORMITY
7.5/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the Vizio D-Series (LCD) is good.
News, Talk, & Other TV
8.3
6.7
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
7.0/10
UPSCALING
7.5/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Vizio D-Series (LCD) is only fair.
Bright Room
8.1
5.7
5.3/10
VIEWING ANGLE
5.5/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
7.9/10
HDR BRIGHTNESS SCORE
5.1/10
8.8/10
REFLECTIONS SCORE
7.0/10
The Hisense U7K (LCD) is very good for bright room, while the Vizio D-Series (LCD) is poor.
Cost
$478
$170
$100
$200
$300
$400
$500
$600
$700
The Hisense U7K (LCD) has a price of $478 and the Vizio D-Series (LCD) costs $170.
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Key similarities
Sports
6.3
6.1
3.5/10
MOTION PROCESSING
3.2/10
144Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
6.0/10
7.0/10
UPSCALING
7.5/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
Yes
HLG SUPPORT
No
The Hisense U7K (LCD) and Vizio D-Series (LCD) are both only fair for sports.
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How the Hisense U7K (LCD) and the Vizio D-Series (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Vizio D-Series (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$478 | $170 | ||
Brand | |||
Brand | Hisense | Vizio | |
Release Date | |||
Release Date | August 1, 2023 | June 2, 2022 | |
Full name | |||
Full name | 55U7K | D32fM-K01 | |
Screen Size | |||
Screen Size | 55" | 32" | |
Screen Resolution | |||
Screen Resolution | 4K | 1080P | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | SmartCast | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 2 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 6.6/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 5.8/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 5.7/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 6.2/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 6.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 28.2" x 48.4" x 3.1" | 16.8" x 28.1" x 3.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 30.6" x 48.4" | 18.9" x 28.1" | |
Weight without Stand | |||
Weight without Stand | 30.6 lbs | 8.4 lbs | |
VESA Mount | |||
VESA Mount | 400 x 200 | 100 x 100 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | No | |
Contrast | |||
Contrast | 7.4/10 | 6.9/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 10 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
Shopping
Vizio D-Series (LCD)
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Dig into reviews and images
Techradar
Nick Pino | July 2021
"A Full HD TV that has the wits of most 4K TVs at a bottom-barrel price point. It has decent black levels thanks to its full array lighting and the above-par brightness will surprise you. Compared to the competition, the Vizio D-Series is probably the most affordable TV out there from a reputable manufacturer which makes it compelling."
Get a great deal on the Hisense U7K (LCD) or the Vizio D-Series (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Vizio
Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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