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Updated April 10, 2024·
If you prioritize picture quality in darker rooms and want top-notch contrast with deep blacks, the Sony A90K OLED should be your choice, noting that it may not be as bright in well-lit spaces. However, if you're looking for a TV that handles bright rooms better, the Hisense U7K LCD can offer a very good bright room experience at a lower cost but misses the top-tier black levels of the Sony. The Hisense has a higher refresh rate, which could benefit fast-paced content, but it has lower quality control standards. For gaming, both TVs perform very well, so your decision might hinge more on the viewing environment and your budget. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
Advantages of the Sony A90K (OLED)
- Very good for dark room
- Excellent for movies & TV
- Excellent for sports
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
Key differences
Picture Quality
8.0
8.5
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
8.0/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Sony A90K (OLED) and Hisense U7K (LCD) both have very good picture quality, though the Sony A90K (OLED) has somewhat better picture quality.
Movies & TV
8.1
9.1
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A90K (OLED) is excellent for movies & TV, while the Hisense U7K (LCD) is very good.
Sports
6.3
9.1
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
6.3/10
Yes
HLG SUPPORT
Yes
The Sony A90K (OLED) is excellent for sports, while the Hisense U7K (LCD) is only fair.
Bright Room
8.1
6.7
5.3/10
VIEWING ANGLE
8.8/10
8.4/10
SDR BRIGHTNESS SCORE
6.3/10
7.9/10
HDR BRIGHTNESS SCORE
6.2/10
8.8/10
REFLECTIONS SCORE
8.9/10
The Hisense U7K (LCD) is very good for bright room, while the Sony A90K (OLED) is only fair.
Cost
$478
$1,398
$0
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U7K (LCD) has a price of $478 and the Sony A90K (OLED) costs $1,398.
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Key similarities
Gaming
8.8
8.8
8.1/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
6.2/10
The Hisense U7K (LCD) and Sony A90K (OLED) are both very good for gaming.
Cartoons & Animation
8.6
8.4
8.3/10
COLOR GAMUT SCORE
8.3/10
8.2/10
COLOR VOLUME SCORE
8.0/10
8.4/10
SDR BRIGHTNESS SCORE
6.3/10
8.6/10
COLORS OUT OF THE BOX SCORE
7.7/10
7.0/10
GRAY UNIFORMITY
9.6/10
The Hisense U7K (LCD) and Sony A90K (OLED) are both very good for cartoons & animation.
News, Talk, & Other TV
8.3
8.7
8.4/10
SDR BRIGHTNESS SCORE
6.3/10
7.0/10
UPSCALING
10.0/10
The Sony A90K (OLED) and Hisense U7K (LCD) are both very good for news, talk, & other TV.
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How the Hisense U7K (LCD) and the Sony A90K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony A90K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$478 | $1,398 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | June 2, 2022 | |
Full name | |||
Full name | 55U7K | 48A90K | |
Screen Size | |||
Screen Size | 55" | 48" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 7/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8.6/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 6.8/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.1/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 28.2" x 48.4" x 3.1" | 24.6" x 42.1" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 30.6" x 48.4" | 24.9" x 42.1" | |
Weight without Stand | |||
Weight without Stand | 30.6 lbs | 29.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.1 | |
Speaker Power | |||
Speaker Power | 40 W | 25 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7K (LCD) or the Sony A90K (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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