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Updated January 10, 2024·
If you frequently watch movies or game in a dark room, the Hisense U7K provides better dark room performance and has a higher refresh rate, which is great for gaming. However, for general TV shows and in bright rooms, the Amazon Omni QLED performs well and is often less expensive. The Hisense U7K also has slightly better sound quality and includes voice commands, but if cost is a major factor, the Amazon Omni might be the better choice for mixed usage where high-end gaming performance is not a priority. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon Omni QLED (LCD)
- The Amazon Omni QLED (LCD) has no clear advantages over the Hisense U7K (LCD).
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Good for use as monitor
- Good for upscaling
- Very good reflections
Key differences
Gaming
6.4
8.8
6.1/10
RESPONSE TIME SCORE
8.1/10
8.0/10
INPUT LAG SCORE
7.6/10
3.2/10
MOTION PROCESSING
3.5/10
75.0/100
GAMING LOCAL DIMMING
85.0/100
6.5/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Hisense U7K (LCD) is very good for gaming, while the Amazon Omni QLED (LCD) is only fair.
The Hisense U7K has a very good response time and good input lag, making it responsive and ideal for gaming. In contrast, the Amazon Omni QLED has a fair response time and very good input lag, which makes it slightly less suited for fast-paced gaming where quick response times are critical.
News, Talk, & Other TV
7.7
8.3
7.6/10
SDR BRIGHTNESS SCORE
8.4/10
6.6/10
UPSCALING
7.0/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Amazon Omni QLED (LCD) is good.
The Hisense U7K excels in upscaling content and displays brighter images in standard dynamic range (SDR) than the Amazon Omni QLED, which means watching news and talk shows will be clearer, especially in bright rooms. However, the Amazon Omni QLED shows good SDR brightness and upscaling, so it still provides a pleasant viewing experience but may not be as vibrant or as sharp in detail as the Hisense U7K in these particular settings.
Bright Room
6.9
8.1
5.3/10
VIEWING ANGLE
5.3/10
7.6/10
SDR BRIGHTNESS SCORE
8.4/10
6.3/10
HDR BRIGHTNESS SCORE
7.9/10
6.0/10
REFLECTIONS SCORE
8.8/10
The Hisense U7K (LCD) is very good for bright room, while the Amazon Omni QLED (LCD) is only fair.
The Hisense U7K boasts very good SDR and HDR brightness as well as very good reflection handling, making it more suitable for well-lit rooms than the Amazon Omni QLED, which only has good SDR brightness and fair reflection handling. Additionally, while both TVs have very good color volume and gamut, the superior brightness and reflection management of the Hisense provide an advantage in bright viewing conditions.
Cost
$600
$678
$300
$400
$500
$600
$700
$800
$900
$1,000
The Amazon Omni QLED (LCD) has a price of $600 and the Hisense U7K (LCD) costs $678.
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Key similarities
Picture Quality
7.7
8.0
9.07/10
CONTRAST
7.38/10
8.2/10
COLOR VOLUME SCORE
8.2/10
LED FALD
PANEL TYPE
miniLED FALD
VA
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers Hisense U7K (LCD) to have very good picture quality, while the Amazon Omni QLED (LCD) has good picture quality.
Movies & TV
7.8
8.1
9.07/10
CONTRAST
7.38/10
6.5/10
BLACK UNIFORMITY
8.0/10
6.6/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U7K (LCD) to be very good for movies & TV, while the Amazon Omni QLED (LCD) is good.
Sports
6.0
6.3
3.2/10
MOTION PROCESSING
3.5/10
60Hz
REFRESH RATE
144Hz
8.0/10
INPUT LAG SCORE
7.6/10
6.6/10
UPSCALING
7.0/10
7.6/10
SDR BRIGHTNESS SCORE
8.4/10
Yes
HLG SUPPORT
Yes
The Hisense U7K (LCD) and Amazon Omni QLED (LCD) are both only fair for sports.
The Amazon Omni QLED TV struggles with reflections, which can be a problem in bright rooms when watching sports, whereas the Hisense U7K offers good performance in handling reflections, making it more suitable for well-lit environments. However, the Hisense U7K has a faster response time, which is better for watching fast-paced sports without motion blur, but both TVs have a limited viewing angle that may affect the viewing experience from the sides.
Cartoons & Animation
8.3
8.6
8.0/10
COLOR GAMUT SCORE
8.3/10
8.2/10
COLOR VOLUME SCORE
8.2/10
7.6/10
SDR BRIGHTNESS SCORE
8.4/10
7.6/10
COLORS OUT OF THE BOX SCORE
8.6/10
7.0/10
GRAY UNIFORMITY
7.0/10
The Hisense U7K (LCD) and Amazon Omni QLED (LCD) are both very good for cartoons & animation.
The Amazon Omni QLED boasts very good color performance straight out of the box and a very good color gamut, making it suitable for the rich and diverse hues often found in cartoons and animation. Similarly, the Hisense U7K is also noted for its very good colors out of the box and very good color gamut, ensuring that animations are displayed with vibrant and accurate colors.
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How the Amazon Omni QLED (LCD) and the Hisense U7K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Amazon Omni QLED (LCD) | Hisense U7K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$600 | $678 | ||
Brand | |||
Brand | Amazon | Hisense | |
Release Date | |||
Release Date | September 1, 2022 | August 1, 2023 | |
Full name | |||
Full name | QL65F601 | 65U7K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 9.2/10 | 7/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.8/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 6.9/10 | 8.1/10 | |
Gaming Score | |||
Gaming Score | 6.4/10 | 8.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.8/10 | 8.1/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 6.4/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.4" x 57.1" x 3.2" | 33.1" x 57.1" x 3.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | Unknown" x Unknown" | 35.5" x 57.1" | |
Weight without Stand | |||
Weight without Stand | 45.4 lbs | 43.4 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 400 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 9.1/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 6.3/10 | 7.6/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0.2 | |
Speaker Power | |||
Speaker Power | 24 W | 40 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Yes | |
Shopping
Amazon Omni QLED (LCD)
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Tech Advisor
Jim Martin | April 2023
"This really is a TV designed for the streaming generation ... And it’s good to see support for both HDR10+ and Dolby Vision because it means more of the content you stream will be available in HDR. Overall, the Omni QLED is an impressive TV. It’s pretty bright, has good contrast and – thanks to those quantum dots – vibrant colours."
Get a great deal on the Amazon Omni QLED (LCD) or the Hisense U7K (LCD)
About Amazon
Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
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