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What we think
The PerfectRec TV team Learn more
Updated April 10, 2024·
If you're looking for a more economical option and can compromise on picture quality, the Amazon 4-Series could suit your needs, although it performs poorly across the board, including for movies, sports, and gaming. However, the Hisense U7G offers an overall good picture quality, excels in gaming with very good performance, and handles both dark and bright rooms better. It's important to note that the Amazon TV has subpar sound quality, while the Hisense has good speakers, which might influence your experience if you don't plan to use an external sound system. If you enjoy watching HDR content, the Hisense supports Dolby Vision and HDR10+, while the Amazon does not, potentially delivering a richer viewing experience with the Hisense. Consider the Hisense U7G if you prefer a better quality picture and gaming experience, and can justify the higher cost. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon 4-Series (LCD)
- The Amazon 4-Series (LCD) has no clear advantages over the Hisense U7G (LCD).
Advantages of the Hisense U7G (LCD)
- Good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Very good for news, talk, & other TV
- Good for cartoons & animation
- Good for use as monitor
- Good for upscaling
Key differences
Picture Quality
5.7
7.6
7.13/10
CONTRAST
7.75/10
6.2/10
COLOR VOLUME SCORE
7.2/10
LED
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U7G (LCD) has good picture quality, while the Amazon 4-Series (LCD) has poor picture quality.
Movies & TV
5.2
7.4
7.13/10
CONTRAST
7.75/10
5.9/10
BLACK UNIFORMITY
6.4/10
6.6/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
No
DOLBY VISION SUPPORT
Yes
The Hisense U7G (LCD) is good for movies & TV, while the Amazon 4-Series (LCD) is poor.
Gaming
5.5
8.0
5.6/10
RESPONSE TIME SCORE
7.0/10
8.0/10
INPUT LAG SCORE
7.6/10
2.5/10
MOTION PROCESSING
3.2/10
0.0/100
GAMING LOCAL DIMMING
70.0/100
5.7/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Hisense U7G (LCD) is very good for gaming, while the Amazon 4-Series (LCD) is poor.
Cartoons & Animation
5.4
7.7
5.9/10
COLOR GAMUT SCORE
7.7/10
6.2/10
COLOR VOLUME SCORE
7.2/10
6.8/10
SDR BRIGHTNESS SCORE
8.8/10
3.4/10
COLORS OUT OF THE BOX SCORE
6.4/10
5.9/10
GRAY UNIFORMITY
7.0/10
The Hisense U7G (LCD) is good for cartoons & animation, while the Amazon 4-Series (LCD) is poor.
News, Talk, & Other TV
5.7
8.1
6.8/10
SDR BRIGHTNESS SCORE
8.8/10
6.6/10
UPSCALING
7.5/10
The Hisense U7G (LCD) is very good for news, talk, & other TV, while the Amazon 4-Series (LCD) is poor.
Bright Room
6.1
7.7
5.2/10
VIEWING ANGLE
5.5/10
6.8/10
SDR BRIGHTNESS SCORE
8.8/10
5.6/10
HDR BRIGHTNESS SCORE
7.7/10
6.3/10
REFLECTIONS SCORE
6.3/10
The Hisense U7G (LCD) is good for bright room, while the Amazon 4-Series (LCD) is only fair.
Cost
$330
$498
$100
$200
$300
$400
$500
$600
$700
$800
The Amazon 4-Series (LCD) has a price of $330 and the Hisense U7G (LCD) costs $498.
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Key similarities
Sports
5.7
6.1
2.5/10
MOTION PROCESSING
3.2/10
60Hz
REFRESH RATE
120Hz
8.0/10
INPUT LAG SCORE
7.6/10
6.6/10
UPSCALING
7.5/10
6.8/10
SDR BRIGHTNESS SCORE
8.8/10
Yes
HLG SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U7G (LCD) to be only fair for sports, while the Amazon 4-Series (LCD) is poor.
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How the Amazon 4-Series (LCD) and the Hisense U7G (LCD) compare to other TVs
Spec Comparison
 |  | |
| Amazon 4-Series (LCD) | Hisense U7G (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$330 | $498 | ||
Brand | |||
Brand | Amazon | Hisense | |
Release Date | |||
Release Date | August 3, 2021 | June 1, 2021 | |
Full name | |||
Full name | 4K55N400A | 55U7G | |
Screen Size | |||
Screen Size | 55" | 55" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.1/10 | 7/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.8/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 6.1/10 | 7.8/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.3/10 | 7.4/10 | |
Sports Score | |||
Sports Score | 5.8/10 | 6.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 28.3" x 57.2" x 3.5" | 28.2" x 48.3" x 3.5" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 29.8" x 57.2" | 30.6" x 48.3" | |
Weight without Stand | |||
Weight without Stand | 42.5 lbs | 32.4 lbs | |
VESA Mount | |||
VESA Mount | 300 x 300 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.1/10 | 7.8/10 | |
Local Dimming | |||
Local Dimming | 2.5/10 | 6.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 16 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Bypass only | Yes | |
DTS:X | |||
DTS:X | No | Yes, Bypass only | |
Shopping
Amazon 4-Series (LCD)
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Dig into reviews and images
Tech Advisor
Jim Martin | May 2023
"The attraction here is that the 4-Series uses Amazon’s Fire TV interface. Picture quality is good but unexceptional. At the discounted prices, which can seemingly be had regularly, they are better value."
Get a great deal on the Amazon 4-Series (LCD) or the Hisense U7G (LCD)
About Amazon
Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
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