If you prioritize smart features with built-in Alexa and a smoother streaming experience, the Amazon Omni Series could be a better fit for you despite its higher cost. On the other hand, if budget is your main concern and you still want respectable picture quality, the TCL S435 is a solid option, but it lacks some of the advanced smart features found in the Amazon Omni Series. Neither TV is ideal for very bright rooms due to their limited brightness capabilities, but they should perform adequately in average-lit or darker environments. For gaming or watching sports, both TVs offer similar refresh rates, so there won't be a significant difference in motion handling. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon Omni Series (LCD)
The Amazon Omni Series (LCD) has no clear advantages over the TCL S435 (LCD).
Advantages of the TCL S435 (LCD)
Good for cartoons & animation
Key differences
Movies & TV
5.6/10
6.1/10
7.38/10
CONTRAST
7.50/10
6.4/10
BLACK UNIFORMITY
6.7/10
6.6/10
UPSCALING
5.9/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The TCL S435 (LCD) is only fair for movies & TV, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series is considered poor for watching movies and cinematic TV due to its lack of local dimming, which results in lower contrast and black uniformity, affecting the depth of dark scenes. On the other hand, while the TCL S435 is only rated as fair in this aspect, it demonstrates slightly better overall performance, including black uniformity, and its excellent colors out of the box contribute to a more vibrant picture in movie watching scenarios.
Cartoons & Animation
5.8/10
7.0/10
5.9/10
COLOR GAMUT SCORE
6.0/10
6.2/10
COLOR VOLUME SCORE
6.6/10
7.3/10
SDR BRIGHTNESS SCORE
5.2/10
5.2/10
COLORS OUT OF THE BOX SCORE
9.0/10
6.0/10
GRAY UNIFORMITY
5.9/10
The TCL S435 (LCD) is good for cartoons & animation, while the Amazon Omni Series (LCD) is poor.
Bright Room
6.3/10
5.6/10
5.3/10
VIEWING ANGLE
5.0/10
7.3/10
SDR BRIGHTNESS SCORE
5.2/10
5.7/10
HDR BRIGHTNESS SCORE
5.1/10
5.9/10
REFLECTIONS SCORE
5.9/10
The Amazon Omni Series (LCD) is only fair for bright room, while the TCL S435 (LCD) is poor.
The Amazon Omni Series is more suited for bright rooms than the TCL S435 due to its higher SDR and HDR brightness, which allows the display to maintain visibility in well-lit environments. Additionally, while both TVs have poor reflections handling, the Omni Series' better brightness helps counteract the reflections more effectively than the TCL S435.
Cost
$400
$345
$100
$200
$300
$400
$500
$600
The Amazon Omni Series (LCD) has a price of $400 and the TCL S435 (LCD) costs $345.
The TCL S435 (LCD) and Amazon Omni Series (LCD) both have only fair picture quality.
Sports
5.8/10
5.9/10
2.5/10
MOTION PROCESSING
3.2/10
60Hz
REFRESH RATE
60Hz
8.0/10
INPUT LAG SCORE
5.8/10
6.6/10
UPSCALING
5.9/10
7.3/10
SDR BRIGHTNESS SCORE
5.2/10
Yes
HLG SUPPORT
Yes
The TCL S435 (LCD) and Amazon Omni Series (LCD) are both poor for sports.
The Amazon Omni Series has a poor response time, making fast-moving sports scenes look blurry, and its reflections handling is rated poor, which can reduce visibility in bright rooms. The TCL S435 not only shares the poor response time issue, which affects motion clarity during sports, but also has poor viewing angles, meaning the picture quality will degrade at an angle, which is not ideal for group viewings..
Gaming
5.6/10
5.5/10
6.0/10
RESPONSE TIME SCORE
6.2/10
8.0/10
INPUT LAG SCORE
5.8/10
2.5/10
MOTION PROCESSING
3.2/10
0.0/100
GAMING LOCAL DIMMING
0.0/100
5.9/10
GAME HDR BRIGHTNESS SCORE
5.3/10
The Amazon Omni Series (LCD) and TCL S435 (LCD) are both poor for gaming.
The Amazon Omni Series and TCL S435 are both considered poor for gaming due to their lackluster response times and the high input lag, which could lead to a delay between a player's actions and the reaction on screen, as well as potential motion blur during fast-paced games. Additionally, both TVs have a standard refresh rate, which does not support the more fluid motion preferred by many gamers.
News, Talk, & Other TV
6.0/10
5.8/10
7.3/10
SDR BRIGHTNESS SCORE
5.2/10
6.6/10
UPSCALING
5.9/10
Although they have very similar scores, PerfectRec considers Amazon Omni Series (LCD) to be only fair for news, talk, & other TV, while the TCL S435 (LCD) is poor.
The Amazon Omni Series performs better for news and talk shows mainly due to its good score in SDR brightness, which is crucial for clear visibility in well-lit rooms, and its upscaling capabilities that ensure lower-resolution content looks decent. On the other hand, the TCL S435, while having excellent colors out of the box, falls short with poor SDR brightness and lower upscaling quality, which might result in less clear images especially when viewing standard definition channels.
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How the Amazon Omni Series (LCD) and the TCL S435 (LCD) compare to other TVs
"If you want a competent budget screen with some handy features, the Amazon Omni TV delivers an experience that punches well above its price tag. You’ll also get the benefit of Fire TV’s new UI right out of the box. It’s clean and simple to understand, plus it puts content first. In the picture-quality department, the Amazon Omni is a surprising star among some of its dimmer, less colorful rivals."
"The TCL 4-Series is so inexpensive and capable you might start to question why there are any multithousand-dollar TVs at all. The 4-Series setup is intuitive and easy. If you're just looking for an easy-to-use TV with decent picture, this is an excellent place to start."
Get a great deal on the Amazon Omni Series (LCD) or the TCL S435 (LCD)
About Amazon
Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.
About TCL
TCL, the highly recognizable TV brand from China, has firmly established itself as the second-largest manufacturer in terms of sales volume. Renowned for striking an impressive balance between affordability, picture quality, and design, TCL TVs deliver a compelling overall package. While they have traditionally excelled in the low-end and midrange TV segments, TCL has recently made remarkable strides in the realm of high-end televisions, introducing impressive models that rival top competitors. Most TCL TVs use Roku software which is very user friendly and easy to use, but they have a few other models that use Google TV which has the largest app selection, but is not as user friendly as Roku.
This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
By the numbers
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14,855
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About the TV team
Joe Golden, Ph.D
CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.
Jason Lew
Staff Expert & Software Engineer
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Chandradeep Chowdhury
Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.
Jaime Roldán
TVs Expert
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