A comparison of specs, key information, reviews, and best pricing from top retailers
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Updated April 10, 2024·
If price is a primary concern and you're looking for a basic option, the Amazon 4-Series could be suitable, understanding it offers a poorer quality across most content types, struggles in both dark and bright rooms, and has limited gaming capabilities. On the other hand, the Hisense U7K, while more expensive, provides a significantly better experience in picture quality, gaming, and bright room performance. It supports more advanced HDR formats, offering richer colors and better contrast. For those who prioritize a high-quality viewing experience for a variety of content and gaming, the Hisense U7K would be the better choice, assuming you're okay with the higher cost. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon 4-Series (LCD)
- The Amazon 4-Series (LCD) has no clear advantages over the Hisense U7K (LCD).
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Good for upscaling
- Very good reflections
Key differences
Picture Quality
5.7
8.0
7.13/10
CONTRAST
7.38/10
6.2/10
COLOR VOLUME SCORE
8.2/10
LED
PANEL TYPE
miniLED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U7K (LCD) has very good picture quality, while the Amazon 4-Series (LCD) has poor picture quality.
Movies & TV
5.2
8.1
7.13/10
CONTRAST
7.38/10
5.9/10
BLACK UNIFORMITY
8.0/10
6.6/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
No
DOLBY VISION SUPPORT
Yes
The Hisense U7K (LCD) is very good for movies & TV, while the Amazon 4-Series (LCD) is poor.
Sports
5.7
6.3
2.5/10
MOTION PROCESSING
3.5/10
60Hz
REFRESH RATE
144Hz
8.0/10
INPUT LAG SCORE
7.6/10
6.6/10
UPSCALING
7.0/10
6.8/10
SDR BRIGHTNESS SCORE
8.4/10
Yes
HLG SUPPORT
Yes
The Hisense U7K (LCD) is only fair for sports, while the Amazon 4-Series (LCD) is poor.
Gaming
5.5
8.8
5.6/10
RESPONSE TIME SCORE
8.1/10
8.0/10
INPUT LAG SCORE
7.6/10
2.5/10
MOTION PROCESSING
3.5/10
0.0/100
GAMING LOCAL DIMMING
85.0/100
5.7/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Hisense U7K (LCD) is very good for gaming, while the Amazon 4-Series (LCD) is poor.
Cartoons & Animation
5.4
8.6
5.9/10
COLOR GAMUT SCORE
8.3/10
6.2/10
COLOR VOLUME SCORE
8.2/10
6.8/10
SDR BRIGHTNESS SCORE
8.4/10
3.4/10
COLORS OUT OF THE BOX SCORE
8.6/10
5.9/10
GRAY UNIFORMITY
7.0/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the Amazon 4-Series (LCD) is poor.
News, Talk, & Other TV
5.7
8.3
6.8/10
SDR BRIGHTNESS SCORE
8.4/10
6.6/10
UPSCALING
7.0/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Amazon 4-Series (LCD) is poor.
Bright Room
6.1
8.1
5.2/10
VIEWING ANGLE
5.3/10
6.8/10
SDR BRIGHTNESS SCORE
8.4/10
5.6/10
HDR BRIGHTNESS SCORE
7.9/10
6.3/10
REFLECTIONS SCORE
8.8/10
The Hisense U7K (LCD) is very good for bright room, while the Amazon 4-Series (LCD) is only fair.
Cost
$330
$478
$100
$200
$300
$400
$500
$600
$700
The Amazon 4-Series (LCD) has a price of $330 and the Hisense U7K (LCD) costs $478.
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How the Amazon 4-Series (LCD) and the Hisense U7K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Amazon 4-Series (LCD) | Hisense U7K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$330 | $478 | ||
Brand | |||
Brand | Amazon | Hisense | |
Release Date | |||
Release Date | August 3, 2021 | August 1, 2023 | |
Full name | |||
Full name | 4K55N400A | 55U7K | |
Screen Size | |||
Screen Size | 55" | 55" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 6.1/10 | 7/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.8/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 6.1/10 | 8.1/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.3/10 | 8.1/10 | |
Sports Score | |||
Sports Score | 5.8/10 | 6.4/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 28.3" x 57.2" x 3.5" | 28.2" x 48.4" x 3.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 29.8" x 57.2" | 30.6" x 48.4" | |
Weight without Stand | |||
Weight without Stand | 42.5 lbs | 30.6 lbs | |
VESA Mount | |||
VESA Mount | 300 x 300 | 400 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.1/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 2.5/10 | 7.6/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0.2 | |
Speaker Power | |||
Speaker Power | 16 W | 40 W | |
Dolby Atmos | |||
Dolby Atmos | Bypass only | Yes | |
DTS:X | |||
DTS:X | No | Yes | |
Shopping
Amazon 4-Series (LCD)
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Dig into reviews and images
Tech Advisor
Jim Martin | May 2023
"The attraction here is that the 4-Series uses Amazon’s Fire TV interface. Picture quality is good but unexceptional. At the discounted prices, which can seemingly be had regularly, they are better value."
Get a great deal on the Amazon 4-Series (LCD) or the Hisense U7K (LCD)
About Amazon
Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
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